AMWIK Social Media Presentation

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presentation about using social/new media for journalism with examples from Kenya

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  • -The mainstream Kenyan media is harnessing blogs, twitter and facebook -lots of alternative outlets to publish material as well
  • AMWIK Social Media Presentation

    1. 1. Association of Media Women in Kenya (AMWIK) 11 th May 2010 Melissa Tully & Rebecca Wanjiku www.melissatully.net and www.wanjiku.co.ke Twitter: @tullyme and @wanjiku Workshop on New/Social Media Tools for Journalism
    2. 2. Program for the workshop <ul><li>Why use new/social media as tools for journalism? </li></ul><ul><ul><li>Twitter, Facebook and blogs </li></ul></ul><ul><li>Effective use of new/social media </li></ul><ul><ul><li>Local examples </li></ul></ul><ul><ul><li>Rebecca Wanjiku to talk about her experience </li></ul></ul><ul><li>Is new/social media the future? </li></ul><ul><ul><li>Discussion and Questions </li></ul></ul>
    3. 3. The Web <ul><li>What the Web means for news content </li></ul><ul><ul><li>Multimedia </li></ul></ul><ul><ul><ul><li>Triangulation of print, web & broadcast </li></ul></ul></ul><ul><ul><li>Push vs. Pull </li></ul></ul><ul><ul><ul><li>Do you lay information on people or do they seek it out? </li></ul></ul></ul><ul><ul><li>Citizen journalism </li></ul></ul><ul><ul><ul><li>Moses Kemibaro’s presentation </li></ul></ul></ul><ul><ul><li>Objectivity </li></ul></ul><ul><ul><ul><li>Transparency </li></ul></ul></ul>
    4. 4. Kenyan Examples* <ul><li>Mainstream New Media Examples: </li></ul><ul><ul><li>Daily Nation Blogs </li></ul></ul><ul><ul><li>The Standard Blogs </li></ul></ul><ul><ul><li>Capital FM </li></ul></ul><ul><li>“ Alternative” Media Examples: </li></ul><ul><ul><li>A24 Media </li></ul></ul><ul><ul><li>Africa Knows </li></ul></ul><ul><ul><li>Voice of Kibera </li></ul></ul><ul><ul><li>Moses Kemibaro </li></ul></ul><ul><ul><li>Kenya Imagine </li></ul></ul><ul><ul><li>Wanjiku’s Take </li></ul></ul><ul><ul><li>[This is only a very small sample of examples from Kenya so please get online and start searching.] </li></ul></ul>
    5. 5. Twitter <ul><li>What is Twitter? </li></ul><ul><li>Mainstream media on Twitter </li></ul><ul><ul><li>Capital FM </li></ul></ul><ul><ul><li>Daily Nation </li></ul></ul><ul><ul><li>Standard Group </li></ul></ul><ul><ul><li>NTV Kenya </li></ul></ul><ul><ul><li>Easy FM </li></ul></ul><ul><ul><li>The East African </li></ul></ul><ul><ul><li>Journalism in Kenya Twitter List </li></ul></ul>
    6. 6. Facebook <ul><li>Many of the same news organisations using Twitter are also on Facebook </li></ul><ul><ul><li>Standard </li></ul></ul><ul><ul><li>Nation </li></ul></ul><ul><ul><li>KTN </li></ul></ul><ul><ul><li>Capital FM </li></ul></ul><ul><ul><li>Citizen (only on FB) </li></ul></ul><ul><li>Why would all these entities use blogs, Twitter & Facebook? </li></ul><ul><ul><li>Audience segmentation and targeting </li></ul></ul><ul><ul><li>Ease of cross-posting </li></ul></ul><ul><ul><li>Self promotion </li></ul></ul>
    7. 7. Discussion <ul><li>Is new/social media the future? What do you think? </li></ul><ul><li>How can you use these tools? </li></ul><ul><li>What are the benefits? Drawbacks? </li></ul><ul><li>Identify your niche & don’t just start an account because you can </li></ul><ul><li>Privacy, Fear, Security </li></ul><ul><li>Linking to multiple platforms </li></ul><ul><li>Develop a strategy for managing your online presence </li></ul><ul><li>Creating and promoting local content </li></ul><ul><li>How do you make money? </li></ul><ul><ul><li>Get out there and present yourself </li></ul></ul><ul><ul><li>Write content that is interesting to a specific audience </li></ul></ul>
    8. 8. Contact info <ul><li>Melissa: [email_address] OR [email_address] </li></ul><ul><li>Rebecca: [email_address] </li></ul>

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