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AMWIK Social Media Presentation
AMWIK Social Media Presentation
AMWIK Social Media Presentation
AMWIK Social Media Presentation
AMWIK Social Media Presentation
AMWIK Social Media Presentation
AMWIK Social Media Presentation
AMWIK Social Media Presentation
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AMWIK Social Media Presentation

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presentation about using social/new media for journalism with examples from Kenya

presentation about using social/new media for journalism with examples from Kenya

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  • -The mainstream Kenyan media is harnessing blogs, twitter and facebook -lots of alternative outlets to publish material as well
  • Transcript

    • 1. Association of Media Women in Kenya (AMWIK) 11 th May 2010 Melissa Tully & Rebecca Wanjiku www.melissatully.net and www.wanjiku.co.ke Twitter: @tullyme and @wanjiku Workshop on New/Social Media Tools for Journalism
    • 2. Program for the workshop <ul><li>Why use new/social media as tools for journalism? </li></ul><ul><ul><li>Twitter, Facebook and blogs </li></ul></ul><ul><li>Effective use of new/social media </li></ul><ul><ul><li>Local examples </li></ul></ul><ul><ul><li>Rebecca Wanjiku to talk about her experience </li></ul></ul><ul><li>Is new/social media the future? </li></ul><ul><ul><li>Discussion and Questions </li></ul></ul>
    • 3. The Web <ul><li>What the Web means for news content </li></ul><ul><ul><li>Multimedia </li></ul></ul><ul><ul><ul><li>Triangulation of print, web & broadcast </li></ul></ul></ul><ul><ul><li>Push vs. Pull </li></ul></ul><ul><ul><ul><li>Do you lay information on people or do they seek it out? </li></ul></ul></ul><ul><ul><li>Citizen journalism </li></ul></ul><ul><ul><ul><li>Moses Kemibaro’s presentation </li></ul></ul></ul><ul><ul><li>Objectivity </li></ul></ul><ul><ul><ul><li>Transparency </li></ul></ul></ul>
    • 4. Kenyan Examples* <ul><li>Mainstream New Media Examples: </li></ul><ul><ul><li>Daily Nation Blogs </li></ul></ul><ul><ul><li>The Standard Blogs </li></ul></ul><ul><ul><li>Capital FM </li></ul></ul><ul><li>“ Alternative” Media Examples: </li></ul><ul><ul><li>A24 Media </li></ul></ul><ul><ul><li>Africa Knows </li></ul></ul><ul><ul><li>Voice of Kibera </li></ul></ul><ul><ul><li>Moses Kemibaro </li></ul></ul><ul><ul><li>Kenya Imagine </li></ul></ul><ul><ul><li>Wanjiku’s Take </li></ul></ul><ul><ul><li>[This is only a very small sample of examples from Kenya so please get online and start searching.] </li></ul></ul>
    • 5. Twitter <ul><li>What is Twitter? </li></ul><ul><li>Mainstream media on Twitter </li></ul><ul><ul><li>Capital FM </li></ul></ul><ul><ul><li>Daily Nation </li></ul></ul><ul><ul><li>Standard Group </li></ul></ul><ul><ul><li>NTV Kenya </li></ul></ul><ul><ul><li>Easy FM </li></ul></ul><ul><ul><li>The East African </li></ul></ul><ul><ul><li>Journalism in Kenya Twitter List </li></ul></ul>
    • 6. Facebook <ul><li>Many of the same news organisations using Twitter are also on Facebook </li></ul><ul><ul><li>Standard </li></ul></ul><ul><ul><li>Nation </li></ul></ul><ul><ul><li>KTN </li></ul></ul><ul><ul><li>Capital FM </li></ul></ul><ul><ul><li>Citizen (only on FB) </li></ul></ul><ul><li>Why would all these entities use blogs, Twitter & Facebook? </li></ul><ul><ul><li>Audience segmentation and targeting </li></ul></ul><ul><ul><li>Ease of cross-posting </li></ul></ul><ul><ul><li>Self promotion </li></ul></ul>
    • 7. Discussion <ul><li>Is new/social media the future? What do you think? </li></ul><ul><li>How can you use these tools? </li></ul><ul><li>What are the benefits? Drawbacks? </li></ul><ul><li>Identify your niche & don’t just start an account because you can </li></ul><ul><li>Privacy, Fear, Security </li></ul><ul><li>Linking to multiple platforms </li></ul><ul><li>Develop a strategy for managing your online presence </li></ul><ul><li>Creating and promoting local content </li></ul><ul><li>How do you make money? </li></ul><ul><ul><li>Get out there and present yourself </li></ul></ul><ul><ul><li>Write content that is interesting to a specific audience </li></ul></ul>
    • 8. Contact info <ul><li>Melissa: [email_address] OR [email_address] </li></ul><ul><li>Rebecca: [email_address] </li></ul>

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