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Técnicas e  Melhores Práticas de  Apresentação Horácio Soares
Dicas Apresentador
Fale devagar
não coloque  as mãos nos bolsos
não cruze os braços
Não  coloque  os braços  para trás
Utilize a linguagem  do corpo
Não passe pela frente do datashow
Não leia a apresentação
Decore os primeiros slides
Falar  devagar Faça a platéia pensar
Falar  devagar Pergunte ?
Falar  devagar Não fale sempre no mesmo tom
Falar  devagar Crie empatia com o público
Falar  devagar Faça testes antes da apresentação
Verifique antecipadamente se a sala e os  equipamentos estão OK.
Falar  devagar Obtenha feedback
Avalie as criticas e melhore a apresentação
http://www.presentationzen.com/
http://www.presentationzen.com/
http://www.presentationzen.com/
http://www.presentationzen.com/ Steve Jobs e um PC http://www.presentationzen.com/
http://www.presentationzen.com/ Steve Jobs e um MAC http://www.presentationzen.com/
http://www.presentationzen.com/
http://www.presentationzen.com/ Surpreenda a platéia
http://www.presentationzen.com/
http://www.presentationzen.com/ Use exemplos reais, não abstratos. Os provérbios são bons, dizem os autores, em reduzir co...
http://www.presentationzen.com/ <ul><li>Por exemplo, no Japão eles falam: </li></ul><ul><ul><li>“ kill two birds with one ...
http://www.presentationzen.com/
Estatísticas e números  não são suficientes.
No Japão, ter parceiros conhecidos ou grandes clientes, ajuda a criar credibilidade.
A aparência do palestrante é importante para a credibilidade? Festa do Ridículo: http://www.ridiculo.com.br/
A apresentação é importante  para gerar credibilidade?  Qual dos dois Bigmacs você escolheria? Foto de um sanduíche compra...
Janela   Quebrada
http://www.presentationzen.com/
http://www.presentationzen.com/ As pessoas são  seres emocionais.
http://www.presentationzen.com/ As pessoas são  seres emocionais. <ul><li>Existem muitas formas de levar emoção através de...
http://www.presentationzen.com/
É através das histórias que as pessoas se comunicam. Nós:   Ensinamos   Aprendemos   Crescemos
http://www.presentationzen.com/ Histórias chamam nossa atenção e são mais fáceis de lembrar do que listas de regras.
http://www.presentationzen.com/
Regras para um design simples e atraente
Um ponto por slide http://www.slideshare.net/thecroaker/death-by-powerpoint
Evite U s o   e x c e s s ivo   d e   c o r e s http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation
 
As cores podem parecer diferentes em função da cor do fundo e contexto. http://www.esec-manuelfernandes.rcts.pt/pdf/Teoria...
Exagero de informações por slide
Poluição textos, imagens, fundo.
Inacessibilidade
Deixe espaços para a informação respirar e se destacar
Evite O  uso  excessivo   de   diferentes   fontes http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation
Z   Z http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation Sanserif Serif Claro Confuso Fontes com  s...
TEXTO EM CAIXA ALTA É MAIS DIFÍCIL DE LER Em caixa baixa é  mais fácil http://www.slideshare.net/satyajeet_02/how-to-make-...
http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation Esse texto  é  Arial 12 Esse texto  é  Arial 18 ...
Menos texto http://www.slideshare.net/thecroaker/death-by-powerpoint
http://www.presentationzen.com/
http://www.presentationzen.com/
http://www.presentationzen.com/
http://www.presentationzen.com/
<ul><li>Você se lembra da regra : </li></ul><ul><li>7 linhas por slide ou menos </li></ul><ul><li>7 palavras por linha ou ...
Livre-se dela, ou então…
Será difícil manter alguém acordado http://www.slideshare.net/thecroaker/death-by-powerpoint
A leitura é mais rápida do que a fala
http://www.presentationzen.com/
Quanto custa um slide  extra? R$0,00.  Zero. http://www.slideshare.net/thecroaker/death-by-powerpoint
Menos textos e mais imagens… http ://www.slideshare.net/thecroaker/death-by-powerpoint
Fotos no  lugar de  cliparts
Mas se eu precisar  enviar ou imprimir  os slides? http://www.slideshare.net/thecroaker/death-by-powerpoint
Escreva um documento ou faça o detalhamento do slide em sua área de anotações http://www.slideshare.net/thecroaker/death-b...
 
http://www.presentationzen.com/ Slide Tradicional Antes
a habilidade técnica :  consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização d...
http://www.presentationzen.com/ Nova Proposta
http://www.presentationzen.com/ Habilidades do  Administrador?
http://www.presentationzen.com/ Técnica
http://www.presentationzen.com/ Humana Técnica +
http://www.presentationzen.com/ Conceitual Técnica + Humana +
a habilidade técnica :  consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização d...
a habilidade técnica :  consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização d...
a habilidade técnica :  consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização d...
a habilidade técnica :  consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização d...
a habilidade técnica :  consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização d...
http://www.presentationzen.com/
http://www.presentationzen.com/ Gates e Jobs: contrastes http://presentationzen.blogs.com/presentationzen/2005/11/the_zen_...
http://www.presentationzen.com/ Crie paixão http://presentationzen.blogs.com/presentationzen/2005/11/the_zen_estheti.html
http://www.presentationzen.com/ http://www.slideshare.net/thecroaker/death-by-powerpoint <ul><li>Como funciona uma boa apr...
Isso é paixão!
http://www.slideshare.net/thecroaker/death-by-powerpoint
http://www.slideshare.net/jhaustin/presentation-tips The presenter and the presentation “play complementary roles – like t...
 
Prepare-se
“ Se eu tiver que falar por  10 minutos , precisarei de uma semana de preparação.
Se tiver que falar por  15 minutos ,  precisarei de 3 dias.
Se for falar  meia hora ,  preciso de 2 dias.
Se for falar por  uma hora ,  estou pronto para começar” . Woodraw Wilson
(1) Morgue File http://www.morguefile.com/  (2) Flickr's Creative Commons pool  http://www.flickr.com/creativecommons/ (3)...
(5)   Everystockphoto 283.000 fotos (free). http://www.everystockphoto.com/ (6)   Studio.25: Digital Resource Bank. http:/...
Obrigado!   Horácio Soares Designer de Interfaces [email_address] http://acessodigital.net   http://horaciosoares.blogspot...
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Técnicas e melhores práticas de apresentação

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Como fazer uma apresentação atraente e objetiva, de autoria de Horácio Soares.

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  • Simple. If everything is important then nothing is important. If everything is priority then nothing is priority. You must be ruthless in your efforts to simplify — not dumb down — your message to its absolute core. We’re not talking about shallow sound bites here. Every idea — if you work hard enough — can be reduced to its bare essential meaning. For your presentation, what’s the key point? What’s the core? Why does (should) it matter? For your visuals the mantra is: Maximum effect, minimum means. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • Unexpectedness. You can get people’s interest by violating their expectations. Surprise people. Surprise will get their interest. But to sustain their interest you have to stimulate their curiosity. The best way to do that is to pose questions or open up holes in people’s knowledge and then fill those holes, say the authors. Make the audience aware that they have a gap in their knowledge and then fill that gap with the answers to the puzzle (or guide them to the answers). Take people on a journey of discovery. (The Discovery Channel’s MythBusters is about the only thing I can watch on the virtually unwatchable boob-tube these days as the TV program does a wonderful job of posing questions and then answering them, often in quite unexpected ways.) http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Unexpectedness. You can get people’s interest by violating their expectations. Surprise people. Surprise will get their interest. But to sustain their interest you have to stimulate their curiosity. The best way to do that is to pose questions or open up holes in people’s knowledge and then fill those holes, say the authors. Make the audience aware that they have a gap in their knowledge and then fill that gap with the answers to the puzzle (or guide them to the answers). Take people on a journey of discovery. (The Discovery Channel’s MythBusters is about the only thing I can watch on the virtually unwatchable boob-tube these days as the TV program does a wonderful job of posing questions and then answering them, often in quite unexpected ways.) http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Concrete. Use natural speech and give real examples with real things, not abstractions. Speak of concrete images not of vague notions. Proverbs are good, say the authors, at reducing abstract concepts to concrete, simple, but powerful (and memorable) language. For example, here in Japan we say “ii seki ni cho” or “kill two birds with one stone.” Easier than saying something like “…let’s work toward maximizing our productivity by increasing efficiency across departments,” etc. And the phrase “…go to the moon and back” by JFK (and Ralph Kramden before him)? That’s concrete. You can visualize that. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Concrete. Use natural speech and give real examples with real things, not abstractions. Speak of concrete images not of vague notions. Proverbs are good, say the authors, at reducing abstract concepts to concrete, simple, but powerful (and memorable) language. For example, here in Japan we say “ii seki ni cho” or “kill two birds with one stone.” Easier than saying something like “…let’s work toward maximizing our productivity by increasing efficiency across departments,” etc. And the phrase “…go to the moon and back” by JFK (and Ralph Kramden before him)? That’s concrete. You can visualize that. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Concrete. Use natural speech and give real examples with real things, not abstractions. Speak of concrete images not of vague notions. Proverbs are good, say the authors, at reducing abstract concepts to concrete, simple, but powerful (and memorable) language. For example, here in Japan we say “ii seki ni cho” or “kill two birds with one stone.” Easier than saying something like “…let’s work toward maximizing our productivity by increasing efficiency across departments,” etc. And the phrase “…go to the moon and back” by JFK (and Ralph Kramden before him)? That’s concrete. You can visualize that. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Credible. If you are famous in your field you may have built-in credibility (but even that doesn’t go as far as it used to). Most of us, however, do not have that kind of credibility so we reach for numbers and cold hard data to support our claims as market leaders and so on. Statistics, say the Heath brothers, are not inherently helpful. What’s important is the context and the meaning of those statistics. Put it in terms people can visualize. “66 grams of fat” or “the equivalent of three Big Macs”? And if you showed a photo of the burgers, wouldn’t that stick? There are many ways to establish credibility, a quote from a client or the press may help, for example. But a long-winded account of your company’s history won’t help. In Japan especially, having a well-known trusted business partner or some big-name customers help establish credibility. The Heath brothers outline many good examples of credibility in their book.. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Credibilidade Uma palavra escrita errada, uma concordância equivocada, insegurança, pouco treino, etc., podem ser suficientes para acabar com toda uma credibilidade e reputação.
  • Emotional. People are emotional beings. It is not enough to take people through a laundry list of talking points and information on your slides, you must make them feel something. There are a million ways to help people feel something about your content. Images, of course, are one way to have audiences not only understand your point better but also to feel and to have a more visceral and emotional connection to your idea. Explaining the devastation of the Katrina hurricane and flood in the US, for example, could be done with bulletpoints, data, and talking points, but  images of the aftermath and the pictures of the human suffering that occurred told the story in ways words alone never could. Just the words “Hurricane Katrina” conjure up vivid images in your mind today no doubt. We make emotional connections with people not abstractions. When possible put your ideas in human terms. “90 grams of fat” may seem concrete to you, but for others it&apos;s an abstraction. A picture (or verbal description) of an enormous plate of greasy French fries stacked high, a double cheese burger (extra cheese), and a large chocolate shake (extra whip cream) is visceral and sticky. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Emotional. People are emotional beings. It is not enough to take people through a laundry list of talking points and information on your slides, you must make them feel something. There are a million ways to help people feel something about your content. Images, of course, are one way to have audiences not only understand your point better but also to feel and to have a more visceral and emotional connection to your idea. Explaining the devastation of the Katrina hurricane and flood in the US, for example, could be done with bulletpoints, data, and talking points, but  images of the aftermath and the pictures of the human suffering that occurred told the story in ways words alone never could. Just the words “Hurricane Katrina” conjure up vivid images in your mind today no doubt. We make emotional connections with people not abstractions. When possible put your ideas in human terms. “90 grams of fat” may seem concrete to you, but for others it&apos;s an abstraction. A picture (or verbal description) of an enormous plate of greasy French fries stacked high, a double cheese burger (extra cheese), and a large chocolate shake (extra whip cream) is visceral and sticky. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Emotional. People are emotional beings. It is not enough to take people through a laundry list of talking points and information on your slides, you must make them feel something. There are a million ways to help people feel something about your content. Images, of course, are one way to have audiences not only understand your point better but also to feel and to have a more visceral and emotional connection to your idea. Explaining the devastation of the Katrina hurricane and flood in the US, for example, could be done with bulletpoints, data, and talking points, but  images of the aftermath and the pictures of the human suffering that occurred told the story in ways words alone never could. Just the words “Hurricane Katrina” conjure up vivid images in your mind today no doubt. We make emotional connections with people not abstractions. When possible put your ideas in human terms. “90 grams of fat” may seem concrete to you, but for others it&apos;s an abstraction. A picture (or verbal description) of an enormous plate of greasy French fries stacked high, a double cheese burger (extra cheese), and a large chocolate shake (extra whip cream) is visceral and sticky. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • Stories. We tell stories all day long. It’s how humans have always communicated. We tell stories with our words and even with our art. We express ourselves through the stories we share. We teach, we learn, and we grow through stories. Why is it that when the majority of smart, talented people have the chance to present we usually get streams of information rather than story from them? Great ideas and great presentations have an element of story to them. But you see storytelling everywhere in the workplace. In Japan, for example, it’s a custom for a senior worker (sempai) to mentor a younger worker (kohai) on various issues concerning the company history and culture, and of course on how to do the job. The sempai does much of his informal teaching trough storytelling, though nobody calls it that. But that’s what it is. Once a younger worker hears the “story” of what happened to the poor guy who didn’t wear his hardhat on the factory floor one day he never forgets the lesson (and he never forgets to wear his hardhat). Stories get our attention and are easier to remember than lists of rules. http://www.presentationzen.com/presentationzen/2007/07/make.html
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • http://www.slideshare.net/thecroaker/death-by-powerpoint
  • Transcript of "Técnicas e melhores práticas de apresentação"

    1. 1. Técnicas e Melhores Práticas de Apresentação Horácio Soares
    2. 2. Dicas Apresentador
    3. 3. Fale devagar
    4. 4. não coloque as mãos nos bolsos
    5. 5. não cruze os braços
    6. 6. Não coloque os braços para trás
    7. 7. Utilize a linguagem do corpo
    8. 8. Não passe pela frente do datashow
    9. 9. Não leia a apresentação
    10. 10. Decore os primeiros slides
    11. 11. Falar devagar Faça a platéia pensar
    12. 12. Falar devagar Pergunte ?
    13. 13. Falar devagar Não fale sempre no mesmo tom
    14. 14. Falar devagar Crie empatia com o público
    15. 15. Falar devagar Faça testes antes da apresentação
    16. 16. Verifique antecipadamente se a sala e os equipamentos estão OK.
    17. 17. Falar devagar Obtenha feedback
    18. 18. Avalie as criticas e melhore a apresentação
    19. 19. http://www.presentationzen.com/
    20. 20. http://www.presentationzen.com/
    21. 21. http://www.presentationzen.com/
    22. 22. http://www.presentationzen.com/ Steve Jobs e um PC http://www.presentationzen.com/
    23. 23. http://www.presentationzen.com/ Steve Jobs e um MAC http://www.presentationzen.com/
    24. 24. http://www.presentationzen.com/
    25. 25. http://www.presentationzen.com/ Surpreenda a platéia
    26. 26. http://www.presentationzen.com/
    27. 27. http://www.presentationzen.com/ Use exemplos reais, não abstratos. Os provérbios são bons, dizem os autores, em reduzir conceitos abstratos à língua concreta, simples.
    28. 28. http://www.presentationzen.com/ <ul><li>Por exemplo, no Japão eles falam: </li></ul><ul><ul><li>“ kill two birds with one stone.” </li></ul></ul><ul><li>Mais fácil do que falar algo como: </li></ul><ul><ul><li>“… let’s work toward maximizing our productivity by increasing efficiency across departments, etc” </li></ul></ul>
    29. 29. http://www.presentationzen.com/
    30. 30. Estatísticas e números não são suficientes.
    31. 31. No Japão, ter parceiros conhecidos ou grandes clientes, ajuda a criar credibilidade.
    32. 32. A aparência do palestrante é importante para a credibilidade? Festa do Ridículo: http://www.ridiculo.com.br/
    33. 33. A apresentação é importante para gerar credibilidade? Qual dos dois Bigmacs você escolheria? Foto de um sanduíche comprado em uma loja qualquer. Foto do mesmo sanduíche e para fins de marketing.
    34. 34. Janela Quebrada
    35. 35. http://www.presentationzen.com/
    36. 36. http://www.presentationzen.com/ As pessoas são seres emocionais.
    37. 37. http://www.presentationzen.com/ As pessoas são seres emocionais. <ul><li>Existem muitas formas de levar emoção através de conteúdo. </li></ul><ul><ul><li>Imagens </li></ul></ul><ul><ul><li>Citações </li></ul></ul><ul><ul><li>Palavras </li></ul></ul><ul><ul><li>Texto </li></ul></ul><ul><ul><li>Gráficos </li></ul></ul><ul><ul><li>Vídeo, som, etc. </li></ul></ul>
    38. 38. http://www.presentationzen.com/
    39. 39. É através das histórias que as pessoas se comunicam. Nós: Ensinamos Aprendemos Crescemos
    40. 40. http://www.presentationzen.com/ Histórias chamam nossa atenção e são mais fáceis de lembrar do que listas de regras.
    41. 41. http://www.presentationzen.com/
    42. 42. Regras para um design simples e atraente
    43. 43. Um ponto por slide http://www.slideshare.net/thecroaker/death-by-powerpoint
    44. 44. Evite U s o e x c e s s ivo d e c o r e s http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation
    45. 46. As cores podem parecer diferentes em função da cor do fundo e contexto. http://www.esec-manuelfernandes.rcts.pt/pdf/Teoria%20das%20Cores.pdf
    46. 47. Exagero de informações por slide
    47. 48. Poluição textos, imagens, fundo.
    48. 49. Inacessibilidade
    49. 50. Deixe espaços para a informação respirar e se destacar
    50. 51. Evite O uso excessivo de diferentes fontes http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation
    51. 52. Z Z http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation Sanserif Serif Claro Confuso Fontes com serifa são difíceis de ler no monitor, assim como em itálico .
    52. 53. TEXTO EM CAIXA ALTA É MAIS DIFÍCIL DE LER Em caixa baixa é mais fácil http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation
    53. 54. http://www.slideshare.net/satyajeet_02/how-to-make-effective-presentation Esse texto é Arial 12 Esse texto é Arial 18 Esse texto é Arial 24 Esse texto é Arial 32 Esse texto é Arial 36 Esse texto é Arial 44 Texto pequeno demais
    54. 55. Menos texto http://www.slideshare.net/thecroaker/death-by-powerpoint
    55. 56. http://www.presentationzen.com/
    56. 57. http://www.presentationzen.com/
    57. 58. http://www.presentationzen.com/
    58. 59. http://www.presentationzen.com/
    59. 60. <ul><li>Você se lembra da regra : </li></ul><ul><li>7 linhas por slide ou menos </li></ul><ul><li>7 palavras por linha ou menos? </li></ul><ul><li>Será que esse é um bom plano? </li></ul><ul><li>Se você seguir essa regra </li></ul><ul><li>Você terá um slide como esse </li></ul>
    60. 61. Livre-se dela, ou então…
    61. 62. Será difícil manter alguém acordado http://www.slideshare.net/thecroaker/death-by-powerpoint
    62. 63. A leitura é mais rápida do que a fala
    63. 64. http://www.presentationzen.com/
    64. 65. Quanto custa um slide extra? R$0,00. Zero. http://www.slideshare.net/thecroaker/death-by-powerpoint
    65. 66. Menos textos e mais imagens… http ://www.slideshare.net/thecroaker/death-by-powerpoint
    66. 67. Fotos no lugar de cliparts
    67. 68. Mas se eu precisar enviar ou imprimir os slides? http://www.slideshare.net/thecroaker/death-by-powerpoint
    68. 69. Escreva um documento ou faça o detalhamento do slide em sua área de anotações http://www.slideshare.net/thecroaker/death-by-powerpoint
    69. 71. http://www.presentationzen.com/ Slide Tradicional Antes
    70. 72. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial  Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR
    71. 73. http://www.presentationzen.com/ Nova Proposta
    72. 74. http://www.presentationzen.com/ Habilidades do Administrador?
    73. 75. http://www.presentationzen.com/ Técnica
    74. 76. http://www.presentationzen.com/ Humana Técnica +
    75. 77. http://www.presentationzen.com/ Conceitual Técnica + Humana +
    76. 78. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial  Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR Logotipo em todas as páginas
    77. 79. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial  Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR Título todo em caixa alta
    78. 80. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial  Horácio Soares 5/30 HABILIDADES DO ADMINISTRADOR Excesso de conteúdo, cores e falta de espaço – fonte serifada
    79. 81. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial  Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR Excesso de imagens – uso de cliparts
    80. 82. a habilidade técnica : consiste em utilizar conhecimentos, métodos, técnicas e equipamentos necessários para realização de tarefas específicas por meio da experiência profissional http://www.presentationzen.com/ a habilidade humana : c onsiste na capacitação e discernimento para trabalhar com pessoas, comunicar, compreender suas atitudes e motivações e desenvolver uma liderança eficaz a habilidade conceitual : consiste na capacidade para lidar com idéias e conceitos abstratos. Essa habilidade permite que a pessoa faça abstrações e desenvolva filosofias e princípios gerais de ação Introdução ao Pensamento Gerencial  Horácio Soares 5/60 HABILIDADES DO ADMINISTRADOR Rodapé poluindo ainda mais o slide – muneração assusta Consistência é importante, mas contexto é ainda mais.
    81. 83. http://www.presentationzen.com/
    82. 84. http://www.presentationzen.com/ Gates e Jobs: contrastes http://presentationzen.blogs.com/presentationzen/2005/11/the_zen_estheti.html
    83. 85. http://www.presentationzen.com/ Crie paixão http://presentationzen.blogs.com/presentationzen/2005/11/the_zen_estheti.html
    84. 86. http://www.presentationzen.com/ http://www.slideshare.net/thecroaker/death-by-powerpoint <ul><li>Como funciona uma boa apresentação? </li></ul><ul><ul><li>Significado, cria a paixão? </li></ul></ul><ul><ul><li>A paixão atrai a atenção? </li></ul></ul><ul><ul><li>A atenção conduz à ação </li></ul></ul>
    85. 87. Isso é paixão!
    86. 88. http://www.slideshare.net/thecroaker/death-by-powerpoint
    87. 89. http://www.slideshare.net/jhaustin/presentation-tips The presenter and the presentation “play complementary roles – like the cowboy and the horse” (Burmark)
    88. 91. Prepare-se
    89. 92. “ Se eu tiver que falar por 10 minutos , precisarei de uma semana de preparação.
    90. 93. Se tiver que falar por 15 minutos , precisarei de 3 dias.
    91. 94. Se for falar meia hora , preciso de 2 dias.
    92. 95. Se for falar por uma hora , estou pronto para começar” . Woodraw Wilson
    93. 96. (1) Morgue File http://www.morguefile.com/ (2) Flickr's Creative Commons pool http://www.flickr.com/creativecommons/ (3) Image*After http://www.imageafter.com/ (4) Stock.xchng Quase 200,000 fotos. http://www.sxc.hu/ Imagens, onde pegar?
    94. 97. (5) Everystockphoto 283.000 fotos (free). http://www.everystockphoto.com/ (6) Studio.25: Digital Resource Bank. http://www.studio25.ro/ (7) Freepixels. 2000 fotos. http://www.freepixels.com/ (8) The Photoshop tutorial blog . http://pstutorialsblog.com/?p=44 Imagens, onde pegar?
    95. 98. Obrigado! Horácio Soares Designer de Interfaces [email_address] http://acessodigital.net http://horaciosoares.blogspot.com Acessibilidade Usabilidade Web Standards
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