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Global Business in the Media Mix: How Nissan and Other Firms are Driving D-I-Y News-making
 

Global Business in the Media Mix: How Nissan and Other Firms are Driving D-I-Y News-making

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    Global Business in the Media Mix: How Nissan and Other Firms are Driving D-I-Y News-making Global Business in the Media Mix: How Nissan and Other Firms are Driving D-I-Y News-making Presentation Transcript

    • Nissan Global Media Center Temple University Japan October 12, 2011
    • The Newsroom April - August Multimedia Content -Nissan 3-11 Recovery -EV/Zero Emission -Earnings/MTP/AGSM -Features/Breaking News Interviews Global Events Motorsports Social Media - Twitter/YouTube Live Broadcasts
    • The Global Newsroom From September Multimedia Content -World Story/Power 88 -EV/Zero Emission -Earnings/MTP/AGSM -Features/Breaking News Weekly Live Interviews Social Media/Blogs -LEAF for Tohoku Expanded Motorsports Global Editorial Calendar
    • Multimedia News Strategies
      • Elevate the Brand – People, Products, Relationships, Technologies
      • Interactive, Changing Interface
      • Compelling, Timely, Exclusive Content
      • Multilingual Storytelling
      • Create Communities – Social Media
      • Truly Global Reach
      • ALL AUDIENCES WELCOME!
    • Social Media
      • Promote Media Center Content across Globe – YouTube/Tudou/Twitter/Blogs
      • Develop Online Communities as Multimedia Audience Expands
      • Create Expectations for Content at Nissan/Infiniti-Supported Events and Promotions
      • Bring Execs Closer to Staff and General Public
      • LEAF for Tohoku – Twitter, YouTube, Blogs, Links
    • The Global Audience
      • Integrate EMEA/Americas’ Content
      • Mirror Platforms – co.jp
      • Other Dotcoms – Top Gear
      • Other Languages – Tudou/Weibo
      • (Spanish, Portuguese, etc.)
      • Smartphone/Tablet Apps
      • Interactive QMC Production Center
      • FTP Server for Transfer, Storage
      • Link Global Digital News Centers
      • Live Webcast
      • Share & Archive
      • Events & Interviews
      • Video Editor / Writer at Media Center
      NISSAN GLOBAL WORK FLOW
    • Media Center Buzz
      • “ As digital media proliferates, new opportunities are opening up for companies to shape their own stories.” FT – June 9
      • “ Smart companies, governments and NGOs will recognize that the best play is to participate in the conversation and add value with video examples; data from studies in understandable form (data visualization); access to third party professors willing to engage; and aggregate of comments from a broad array of sources. PR pros can also make our content more credible by moving our standard from advocacy alone to providing both sides of the story.” Richard Edelman – June 27
      • “ After earning nearly 75,000 views and pickups in auto blogs, the footage of Nissan’s zero-emission LEAF Nismo electric race car is a success—and a hint of things to come from a new journalistic-style communication strategy.” Ragan.com – June 29
    • Global Editorial Calendar
      • Create Interactive Protected Interface
      • Replicate “Hot Topics” Template
      • Event, Description, Contact, Comment
      • Region, Resources, Attendees, Media Plans
      • Offer Global 24-7 Coverage, Utility
      • Database Links to Past Events, Content
    • Nissan Global Media Center
      • Thank You and All Questions Welcome.