Graphic Design with InDesign


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Graphic Design with InDesign

  1. 1. Graphic Design with Adobe InDesign<br />Session 01<br />
  2. 2. Session Flow<br />What is Graphic Design<br />Design Workflow<br />Define<br />Design<br />Determine<br />Implement<br />Inspirations<br />
  3. 3. What is Graphic Design<br />“A way of communication with visual elements and information to present an idea or concept” (Bozeman Daily Chronicle, 2010)<br />“An interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology and business” (AGDA, 2010)<br />
  4. 4. What is Graphic Design<br />Graphic design can be materialised in many different forms<br />Logo<br />Poster<br />Brochure<br />Catalogue<br />Pamphlet<br />Newsletter<br />And many more …<br />
  5. 5. What is Graphic Design<br />
  6. 6. What is Graphic Design<br />
  7. 7. What is Graphic Design<br />
  8. 8. What is Graphic Design<br />Can we find any other graphic design products around us?<br />
  9. 9. Design Workflow<br />Define Information lookout phase<br />Design Ideas explosion phase<br />Determine Chosen one phase <br />Implement Artwork reality phase<br />Just call them 3DI<br />
  10. 10. Design Workflow/ Define<br />The most interesting about define phase is reverse thinking<br />Graphic designer may think about output before input especially if the clients know what they want<br />But, graphic designer may also recommend the range of outputs after understanding the input<br />
  11. 11. Design Workflow/ Define<br />
  12. 12. Design Workflow/ Define<br />Output may include<br />Product (Logo, poster, brochure, etc)<br />Size (A3, A4, letter, legal, etc)<br />Production options (Offset, digital, photocopy, etc)<br />Input may include<br />Project objective<br />Target audience<br />Clients budget<br />Due date<br />
  13. 13. Design Workflow/ Define<br />Once Output and Input are defined, it’s time to go for Design Stage<br />
  14. 14. Design Workflow/ Design<br />Visual thumbnails are graphic designer’s best friend<br />They are quick, cheap and helpful<br />Pencil, eraser and paper are the only requirements to invite them<br />
  15. 15. Design Workflow/ Design<br />Before a Graphic Designer lays the pencil on the paper, it’s best for him / her to realize whether he/she has design knowledge & skills<br />
  16. 16. Design Workflow/ Design<br />Knowledge<br />Understanding of design elements<br />Understanding of design principles<br />Skills<br />Drawing skills<br />Graphic software skills<br />
  17. 17. Design Workflow/ Design/Knowledge<br />Design Elements<br />Whitespace “Space / distance between one element to another”<br />Sometimes it’s called negative space<br />It’s useful to give breathing space<br />
  18. 18. Design Workflow/ Design/Knowledge<br />Design Elements<br />Text “It usually is the main message”<br />Text may come in 2 (two) forms<br />Display text (title, subtitle, short sentence)<br />Body copy (paragraph, long sentence)<br />In order to control the usage of text, understanding of typeface anatomy and typeface classification are very beneficial<br />
  19. 19. Design Workflow/ Design/Knowledge<br />Typeface Anatomy<br />Juan Rivera from provided visual sample of typography anatomy<br />
  20. 20. Design Workflow/ Design/Knowledge<br />Typeface Anatomy<br />More detail explanation by Eric Miller (2010)<br />
  21. 21. Design Workflow/ Design/Knowledge<br />Typeface Classifications<br />Ellen Lupton (2004) has classified the typeface into<br />Old Style “The roman typefaces of the fifteenth and sixteenth centuries emulated classical calligraphy” <br />Transitional “These typefaces have sharper serifs and a more vertical axis than humanist letters”<br />
  22. 22. Design Workflow/ Design/Knowledge<br />Typeface Classifications<br /> Modern “Thin, straight serifs; vertical axis; and sharp contrast from thick to thin strokes” <br />Slab Serif “Numerous bold and decorative typefaces were introduced in the nineteenth century for use in advertising. Egyptian fonts have heavy, slab-like serifs”<br />
  23. 23. Design Workflow/ Design/Knowledge<br />Typeface Classifications<br /> Para Type has also include<br /> Sans Serif “Typical Sans Serif has low contrast or have no visible contrast between vertical and horizontal strokes at all” <br />Script “Typefaces imitating handwriting or calligraphic style”<br /> Decorative “This group contains typefaces that cannot be assigned to any of previous groups”<br />
  24. 24. Design Workflow/ Design/Knowledge<br />Design Elements<br />Line “A mark connecting two points”<br />It can be used to<br />Organise, connect or separate contents<br />Create movement effect<br />Convey mood<br />Horizontal line: Lying, passive<br />Vertical line: Standing, active<br />Diagonal: Dynamic<br />Curve: Feminine<br />
  25. 25. Design Workflow/ Design/Knowledge<br />Design Elements<br />Shape “A mark connecting three points or more”<br />It can be used to<br />Organise, connect or separate contents<br />Show depth<br />Convey mood<br />Square: Masculine, certain, hard, stable<br />Circle: Feminine, uncertain, infinite<br />Triangle: Dynamic, full of tension<br />
  26. 26. Design Workflow/ Design/Knowledge<br />Design Elements<br />Colour & Value:<br />Colour is related to hue<br />Value is related to brightness and darkness<br />Use of colour and value has strong impact visually – but, if graphic designer uses them wildly, the result sometimes can be unpredictable<br />2(two) guidelines in controlling colour are<br />Colour Harmony<br />Colour Meaning<br />
  27. 27. Design Workflow/ Design/Knowledge<br />Chad Engle (2010) has made a very good guide in using colour harmony<br />
  28. 28. Design Workflow/ Design/Knowledge<br />Primary, secondary & tertiary colour<br />
  29. 29. Design Workflow/ Design/Knowledge<br />Monochromatic, analogous & split complementary<br />
  30. 30. Design Workflow/ Design/Knowledge<br />Don’t forget to check out Color Wheel Pro website on Color Theory<br />
  31. 31. Design Workflow/ Design/Knowledge<br />Colour meaning <br />Colour Wheel Pro has described colour meaning very well (<br />Red is the colour of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love<br />Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation<br />
  32. 32. Design Workflow/ Design/Knowledge<br />Yellow is the colour of sunshine. It's associated with joy, happiness, intellect, and energy<br />Green is the colour of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money<br />Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven<br />
  33. 33. Design Workflow/ Design/Knowledge<br />Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.<br />White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity. <br />Black is a mysterious colour associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humour, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour (black tie, black Mercedes). In heraldry, black is the symbol of grief.<br />
  34. 34. Design Workflow/ Design/Knowledge<br />Design Principles<br />Relevance : Correct reference to the theme or concept<br />Even this principle has nothing to do with arrangement, but it is the main unit to be laid out in the space<br />Use texts, pictures, shapes and even colour to emphasize the message to send<br />
  35. 35. Design Workflow/ Design/Knowledge<br />Design Principles<br />Balance: equal distribution of visual weight<br />Symmetry : When it is divided by horizontal or vertical line, it shows equal portion in the both sides<br />Asymmetry : When it is divided by horizontal or vertical line, it shows equal amount of portion in the both sides<br />
  36. 36. Design Workflow/ Design/Knowledge<br />Design Principles<br />Contrast: to give accent, to emphasize<br />Proximity : tendency to group close objects<br />Group related items together to create relationship<br />Alignment (left, right or center)<br />To unify and organize elements together<br />
  37. 37. Design Workflow/ Design/Knowledge<br />Design Principles<br />Repetition: repeat similar objects, forms or shapes<br />Another way to unify and to maintain consistency<br />Combination between contrast and consistency form attractive and friendly look of art work<br />
  38. 38. Design Workflow/ Design/Skills<br />Drawing Skills<br />For a graphic designer, to be equipped with drawing skills is big advantage to convey the message visually and quickly<br />Software Skills<br />In the digital era, software has given opportunity to graphic designer to work efficiently and effectively<br />
  39. 39. Design Workflow/ Determine<br />This phase is to select the most appropriate design from Design phase<br />Refine and redone would be familiar processes during this stage<br />
  40. 40. Design Workflow/Implement<br />Last phase after final refinement is to bring the artwork into digital form (for digital graphic designer)<br />Choosing appropriate software will affect the efficiency of production phase<br />
  41. 41. Inspirations<br />There are many sources to get inspirations from<br />Inspiring blog and forum<br />Creative sites such as<br /><br /><br />Artwork sites such as<br /><br /><br />Seminar, conferences, courses<br />Exhibitions<br />And many more …<br />
  42. 42. ? Question ?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />
  43. 43. References<br />Bozeman Daily Chronicle 2010, viewed on 30 April 2010,<br />AGDA 2010, What is Graphic Design”, viewed on 30 April 2010,<br />
  44. 44. References<br />Miller, E 2010, Letter Anatomy, viewed on 30 April 2010,<br />Lupton, E 2004, Thinking with Type, viewed on 30 April 2010,<br />
  45. 45. References<br />Para Type, Classification, viewed on 30 April 2010,<br />Color Wheel Pro, Color Theory, viewed on 30 April 2010,<br />Color Wheel Pro, Color Meaning, viewed on 30 April 2010,<br />
  46. 46. References<br />Images samples are taken from various sources<br /><br /><br /><br />Inspiring sites<br /><br /><br /><br />Tutorial sites<br /><br /><br /><br />