Social Media Training on GMI

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Presentation for social media team in GroupM Interaction

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Social Media Training on GMI

  1. 1. Social Media Training GroupM InteractionJakarta, 12 February 2013
  2. 2. Indonesian Digital Marketing Trend• The fall of Group Buying Site• The rising of ecommerce• Online transaction mostly still on Kaskus & Facebook• Integrated Campaign Online & Offline• The challenge of Big Data
  3. 3. Indonesian Social Media Trend• The importance of visual• Campaign based on video and short movie in Youtube• Integrated content management across channel• Social Media Content that drive traffic to website• Social media role beyond engagement
  4. 4. THE IMPORTANCE ROLE OF SOCIALMEDIA FOR BRAND
  5. 5. Inbound Marketing• Awareness• Engagement• Consumer Research• Product Education• Create demand to end users (for B2B)• Create demand• Direct Selling• Leads to sales• Drive traffic to website• Drive traffic to store
  6. 6. Customer Relationship Management (CRM)• Customer Service• Consumer Database• Lead to sales• Loyalty• Find Evangelist
  7. 7. SOCIAL MEDIA CONTENT
  8. 8. General Tips• Drive them by great content, not spoiling with prizes!• Relevancy with your audience• Create conversations• Talkable• Personal and informal
  9. 9. Tips for Facebook• Use all the features that Facebook have• Understand the logic of edgerank• Visual that entertaining and branded• 70% General Content & 30% about products
  10. 10. Facebook EdgerankEdgeRank is the name of the algorithm whichFacebook uses to determine what appears in theirusers’ news feeds. It is largely based on 3 factors:• AFFINITY• EDGE WEIGHT (e.g videos, photos and links)• RECENCY
  11. 11. Tips for Twitter• Be interesting & unique!• Be personal• Create conversation• Tips and sharing knowledge is important• Use hashtag to measure your reach• Give space for ReTweet (RT)Source: Econsultancy Report “Twitter for Business”
  12. 12. Tips for Youtube• Durations• Talkable content• Ask them to comment and share• Optimize SEO• Seeding on other channel• Interactive technology• Evaluate analytics to improve performanceSource: Econsultancy Report “Online Video Best Practice Guide”
  13. 13. CASE STUDY
  14. 14. Say It with “Branded” Picture
  15. 15. Make Them Want It!!!
  16. 16. Make Sure You Are Talkable!!! Only in 2 weeks!! Comment: 197 Likes: 336 Dislikes: 20 (by 9 Feb 2013)
  17. 17. Finding Relevancy and Desire of Audience
  18. 18. Engaging Branded Content in Facebook
  19. 19. Engaging Content in Twitter Feeding the fantasy of Lolita Syndrom
  20. 20. Gimmick of exclusivity not Prizes!!!
  21. 21. Joining Without Understanding
  22. 22. Presented By:Tuhu Nugraha DewantoTwitter: @TuhunugrahaBlog:Kompasiana.com/TuhunugrahaLinkedIn:www.linkedin.com/in/tuhunugraha

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