Content Rules:  How to Create   Killer Blogs,Podcasts, Videos,Ebooks, Webinars (and More) ThatEngage Customers  and Ignite...
Ann Handley:•Chief Content Marketer, MarketingProfs•Co-founder of ClickZ•Writer for—    •Entrepreneur Magazine    •Marketi...
Content is king.
Know your audience.
This means war.
Content Rules Trade Book Presentation
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Content Rules Trade Book Presentation

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Content Rules Trade Book Presentation

  1. 1. Content Rules: How to Create Killer Blogs,Podcasts, Videos,Ebooks, Webinars (and More) ThatEngage Customers and Ignite Your Business Ann Handley & C.C. Chapman
  2. 2. Ann Handley:•Chief Content Marketer, MarketingProfs•Co-founder of ClickZ•Writer for— •Entrepreneur Magazine •MarketingProfs •MarketingProfs Daily Fix •The Huntington Post •American Express OPEN Forum •MashableC.C. Chapman:•Public speaker•Co-founder of The Advance Guard•Manages and executes marketingcampaigns•Creates content for the Online Dad market,marketing professionals, music fans andmore
  3. 3. Content is king.
  4. 4. Know your audience.
  5. 5. This means war.

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