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Content Rules Trade Book Presentation
Content Rules Trade Book Presentation
Content Rules Trade Book Presentation
Content Rules Trade Book Presentation
Content Rules Trade Book Presentation
Content Rules Trade Book Presentation
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Content Rules Trade Book Presentation

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Transcript

  • 1. Content Rules: How to Create Killer Blogs,Podcasts, Videos,Ebooks, Webinars (and More) ThatEngage Customers and Ignite Your Business Ann Handley & C.C. Chapman
  • 2. Ann Handley:•Chief Content Marketer, MarketingProfs•Co-founder of ClickZ•Writer for— •Entrepreneur Magazine •MarketingProfs •MarketingProfs Daily Fix •The Huntington Post •American Express OPEN Forum •MashableC.C. Chapman:•Public speaker•Co-founder of The Advance Guard•Manages and executes marketingcampaigns•Creates content for the Online Dad market,marketing professionals, music fans andmore
  • 3. Content is king.
  • 4. Know your audience.
  • 5. This means war.

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