Engaging and Motivating with a Facebook Game Developed by In collaboration with Support provided by Designed by
<ul><li>MANNY HERNANDEZ </li></ul><ul><li>President, Diabetes Hands Foundation </li></ul><ul><li>@diabetesHF </li></ul>
<ul><li>MICHAEL FERGUSSON </li></ul><ul><li>CEO, Ayogo Games, Inc. </li></ul><ul><li>@ayogogames </li></ul>
Why a Facebook® Health Game? <ul><li>More than 500 million active users  (1) </li></ul><ul><li>Average Facebook user: 130 ...
Enter HealthSeeker™ <ul><li>Launched June 14, 2010 </li></ul><ul><li>First Health-centric Facebook game </li></ul><ul><li>...
The Gap <ul><li>There is an overwhelming demand for new, innovative tools that will  engage ,  empower  and  motivate  peo...
HealthSeeker™: “Mission Driven” <ul><li>Missions are a means of providing focused, individualized and tangible methods of ...
Feedback from Players on Facebook®
Feedback from Players on Twitter
What are Diabetes Educators Saying about HealthSeeker™? <ul><li>“ For educators who are struggling to help patients integr...
What are Diabetes Educators Saying about HealthSeeker™? <ul><li>“ Would be helpful for players to get e-mail reminders to ...
<ul><li>MORE </li></ul><ul><li>SCREENSHOTS </li></ul>
Home
Missions > All Missions
Missions > Completed
Friends
Friends > Leaders
Achievement > My Achievements
Achievements > Collective
Developed by In collaboration with Support provided by Designed by www.healthSeekerGame.org http://bit.ly/HSpage   @ Healt...
Healthseeker: Engaging and Motivating with a Facebook Game
Healthseeker: Engaging and Motivating with a Facebook Game
Healthseeker: Engaging and Motivating with a Facebook Game
Healthseeker: Engaging and Motivating with a Facebook Game
Healthseeker: Engaging and Motivating with a Facebook Game
Healthseeker: Engaging and Motivating with a Facebook Game
Healthseeker: Engaging and Motivating with a Facebook Game
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Healthseeker: Engaging and Motivating with a Facebook Game

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Slide deck for presentation at e-Patient Connections (September 2010). Updated for Maker Faire (May 2011)

Presenters:
Manny Hernandez, Diabetes Hands Foundation (both presentations)
Michael Fergusson, Ayogo (at ePatient Connections)

Session description:
There is a widely-held belief that playing games online is a waste of time at best (“Your friend sent you a sheep!”), and part of an unhealthy sedentary lifestyle at worst. A closer look reveals something quite different, however: games and play are one of the strongest motivators of behaviour, and a key tool for anyone looking to develop or reinforce healthy habits. HealthSeeker is a game that turns your Facebook network of friends onto a source of support as you complete real-world missions to get healthier through simple everyday actions. Join us for a discussion about the game, how it works and how it came about.

Play HealthSeeker at:
http://www.HealthSeekerGame.org

Like HealthSeeker at:
http://www.facebook.com/apps/application.php?id=114713051892552

Follow HealthSeeker at:
http://twitter.com/healthseekerFB

Published in: Technology, Health & Medicine
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Healthseeker: Engaging and Motivating with a Facebook Game

  1. 1. Engaging and Motivating with a Facebook Game Developed by In collaboration with Support provided by Designed by
  2. 2. <ul><li>MANNY HERNANDEZ </li></ul><ul><li>President, Diabetes Hands Foundation </li></ul><ul><li>@diabetesHF </li></ul>
  3. 3. <ul><li>MICHAEL FERGUSSON </li></ul><ul><li>CEO, Ayogo Games, Inc. </li></ul><ul><li>@ayogogames </li></ul>
  4. 4. Why a Facebook® Health Game? <ul><li>More than 500 million active users (1) </li></ul><ul><li>Average Facebook user: 130 friends (1) </li></ul><ul><li>More than 30% of users are 45+ years old (2) </li></ul><ul><li>10 most popular Facebook games: 200+ million active monthly users (3) </li></ul><ul><li>Average Social Gamer is a 43-Year old Woman (!) (4) </li></ul>(1) July 2010 – Facebook Statistics (2) February 2010 – Pingdom Study (3) July 2010 – Inside Social Games (4) February 2010 - GigaOm
  5. 5. Enter HealthSeeker™ <ul><li>Launched June 14, 2010 </li></ul><ul><li>First Health-centric Facebook game </li></ul><ul><li>Social and fun way to develop healthy habits </li></ul><ul><li>Over 3,000 new players since launch </li></ul>www.HealthSeekerGame.org @HealthSeekerFB
  6. 6. The Gap <ul><li>There is an overwhelming demand for new, innovative tools that will engage , empower and motivate people in their day-to-day diabetes management. </li></ul>
  7. 7. HealthSeeker™: “Mission Driven” <ul><li>Missions are a means of providing focused, individualized and tangible methods of achieving health-related goals. </li></ul>
  8. 8. Feedback from Players on Facebook®
  9. 9. Feedback from Players on Twitter
  10. 10. What are Diabetes Educators Saying about HealthSeeker™? <ul><li>“ For educators who are struggling to help patients integrate behavior change, HealthSeeker will be a great tool.” </li></ul><ul><li>“ Very clever! It’s great that the game gives patients examples of specific behaviors to focus on – they need that!” </li></ul><ul><li>“ I like how the game involves peer support, and even support from a significant other. It’s a way for the family to get and stay healthy, too.” </li></ul>
  11. 11. What are Diabetes Educators Saying about HealthSeeker™? <ul><li>“ Would be helpful for players to get e-mail reminders to check in with their progress…kind of like having someone watch over your shoulder, but in a fun way!” (DONE!) </li></ul><ul><li>“ This game would be great to have as a smart phone app.” (VERY SOON! ) </li></ul><ul><li>“ I now feel like I have a tool to recommend to my patients for ongoing support, especially between education appointments.” </li></ul>
  12. 12. <ul><li>MORE </li></ul><ul><li>SCREENSHOTS </li></ul>
  13. 13. Home
  14. 14. Missions > All Missions
  15. 15. Missions > Completed
  16. 16. Friends
  17. 17. Friends > Leaders
  18. 18. Achievement > My Achievements
  19. 19. Achievements > Collective
  20. 20. Developed by In collaboration with Support provided by Designed by www.healthSeekerGame.org http://bit.ly/HSpage @ HealthSeekerFB

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