2012-2014Strategic Plan (abridged version)
Strategic Plan 2012-2014   | Confidential                                  EXECUTIVE SUMMARYThe Diabetes Hands Foundation ...
Strategic Plan 2012-2014   | Confidential             I. About the Diabetes Hands FoundationThe Diabetes Hands Foundation ...
Strategic Plan 2012-2014   | Confidential    •   Personal Empowerment: The Diabetes Hands Foundation helps people to take ...
Strategic Plan 2012-2014          | Confidential                                                     II. ProgramsOnline Co...
Strategic Plan 2012-2014   | Confidentialprogram empowers leaders to have a bigger impact on the diabetes community byhelp...
Strategic Plan 2012-2014   | ConfidentialThis program invites people with diabetes to write and share poetry about their l...
Strategic Plan 2012-2014   | Confidential                                 III. Strategic DirectionSince 2008, DHF has achi...
Strategic Plan 2012-2014   | ConfidentialBecome the hub of things new and innovative from people who know whatit’s like to...
Strategic Plan 2012-2014   | Confidentialconnected to the initiatives identified in this plan (fundraising, program manage...
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Diabetes Hands Foundation - Strategic Plan 2012-2014

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Diabetes Hands Foundation - Strategic Plan 2012-2014

  1. 1. 2012-2014Strategic Plan (abridged version)
  2. 2. Strategic Plan 2012-2014 | Confidential EXECUTIVE SUMMARYThe Diabetes Hands Foundation believes no one touched by diabetes should ever feelalone, because together we become stronger and have the power to generate positivechange in ourselves and our community. Diabetes can be a very isolating disease, sowe provide platforms where people with diabetes and their loved ones can connect andhave an open dialog about their experiences with this chronic condition. Instead oflooking at the disease, Diabetes Hands Foundation seeks to understand, connect andenergize the millions of people living with this condition.In this 3-year strategic plan, Diabetes Hands Foundation reviews all its programs withtheir goals, funding structure and future plans. In the three-year period endingDecember 2014, priority will be given to DHF’s online communities, the Big Blue Test,Diabetes Advocates and DHF Seeds. These have been identified as the organization’score programs, based on its Strengths and Weaknesses and the potential Opportunitiesand Threats it is likely to face in the context of the current environment it operates in.The plan is built on top of the foundation laid during 2011 as a result of the CapacityBuilding grant from Helmsley Charitable Trust. Key strategic organizational priorities willbe centered around three elements: • Building a strong and sustainable organization: through an expanded and diversified Board of Directors with no directors as paid staff; and by engaging and retaining key staff members and consultants in high priority areas. • Pursuing and growing partnerships: with other groups and sponsors, in English and Spanish. This includes positioning DHF as a reliable hub for diabetes advocates to connect and collaborate effectively with each other. • Developing a comprehensive fundraising program: with an emphasis on major gifts, tailored to speak to DHF’s primary audiences, and supported by a comprehensive donor management system. 2 www.diabeteshf.org | 1962 University Ave #1, Berkeley, CA 94704 | 650.283.4862 | info@diabeteshf.org
  3. 3. Strategic Plan 2012-2014 | Confidential I. About the Diabetes Hands FoundationThe Diabetes Hands Foundation is a not-for-profit 501(c)(3) public charity that wasformed in 2008 to provide opportunities for people with diabetes to interact with otherpeople with the same condition, and to improve access for these people to a widerange of resources and services. Central to its work are several pioneering programsfor people touched by diabetes of all ages and circumstances. DHF provides itsprograms to people that speak both English and Spanish. By building vibrantcommunities, sharing knowledge, and raising awareness, each of its programs directlyhelps real people living with diabetes and their families. Based on the number of uniquevisitors to DHF web sites, Diabetes Hands Foundation offers support and informationabout diabetes to more than 200,000 people every month. Vision, Mission, and ValuesVisionA world where people with diabetes and their loved ones: • Do not feel alone; • Understand and manage a life with diabetes; • Work together towards a better future.MissionTo connect, engage and empower people touched by diabetes.Values: • Respect: Diabetes Hands Foundation recognizes that everyone’s journey is unique, and provides a safe space for people to share diverse points of view. • Connection: people with diabetes and their loved ones are not alone. When they connect, they can become extraordinary sources of support of for one another. • Diversity: the Diabetes Hands Foundation welcomes people of all types with diabetes and their loved ones. The organization partners with individuals, non- profit organizations, and companies alike. • Transparency: DHF is committed to openness and accountability. 3 www.diabeteshf.org | 1962 University Ave #1, Berkeley, CA 94704 | 650.283.4862 | info@diabeteshf.org
  4. 4. Strategic Plan 2012-2014 | Confidential • Personal Empowerment: The Diabetes Hands Foundation helps people to take ownership of their diabetes in order to improve self-management and to help each person to be a more effective advocate for themselves and others.The Diabetes Hands Foundation carries out its work with a deep commitment toaccountability. It holds itself accountable to both governmental entities and to thepublic. It seeks to make use of every dollar donated to the Foundation with carefulattention to effectiveness and efficiency. 4 www.diabeteshf.org | 1962 University Ave #1, Berkeley, CA 94704 | 650.283.4862 | info@diabeteshf.org
  5. 5. Strategic Plan 2012-2014 | Confidential II. ProgramsOnline CommunitiesThe Diabetes Hands Foundation operates two social networks with more than 40,000registered members in total. TuDiabetes.org (in English) and EsTuDiabetes.org (inSpanish) connect people touched by diabetes by offering a culturally sensitiveexperience to members (people with diabetes as well as their loved ones), helping themto connect with others. Participants can track, share and compare their diabetes dataand participate in diabetes surveys using the TuAnalyze and EsTuAnálisis applications,which have been developed in collaboration with Children’s Hospital Boston.The Big Blue TestThe Big Blue Test is a diabetes awareness program started by DHF to raise awarenessof the importance of exercise for people with diabetes. The program takes place everyNovember leading up to World Diabetes Day (November 14) and it reinforces theimportance of exercise in managing diabetes by having participants test their bloodsugar, get active, test again, and share the results online at bigbluetest.org. The resultstypically show how exercise reduces blood sugar levels for both people with diabetesand people without diabetes. For each Big Blue Test submitted, a donation to adiabetes charity has been made to help people with diabetes in need of supplies and/oreducation.In 2012, DHF seeks to get 20,000 participants doing the Big Blue Test. The organizationwill also seek to establish Big Blue Test as a brand that helps people make theconnection between testing/exercising/testing again at any point throughout the year.Diabetes AdvocatesDiabetes Advocates is a program that serves as a platform for connecting individualsand organizations that have taken a leadership role in improving the world for peopletouched by diabetes1. Members of the program are individuals and organizations thathave taken a leadership role in improving the world for people touched by diabetes. The1 DHF is not in charge of the individual advocacy initiatives led by members of Diabetes Advocates 5 www.diabeteshf.org | 1962 University Ave #1, Berkeley, CA 94704 | 650.283.4862 | info@diabeteshf.org
  6. 6. Strategic Plan 2012-2014 | Confidentialprogram empowers leaders to have a bigger impact on the diabetes community byhelping members improve their reach and effectiveness.In 2012, Diabetes Advocates membership is expected to become further diversified interms of types of diabetes, geography, and gender. In order to support the programgrowth, dedicated program management and an improved platform for collaborationwill be necessary. Over time, the program will have an increased presence at diabetesevents. Additional benefits to be offered to program members are conferencescholarships, access to DHF Seeds grants and a weekend-long meet-up.DHF SeedsDHF Seeds is a fund to foster and support forward-thinking ideas to empower, connectand inform people touched by diabetes. DHF launched this program in March 2012 tosupport creative ideas from members of the diabetes community focused on making abetter life with diabetes possible, by providing them with an outlet and the necessaryresources to help take them to the “next level”. It will incorporate the best practices ininnovation design and strategy in order to maximize the quality and effectiveness ofideas from the community.HealthSeekerHealth Seeker is a social game that helps people with diabetes make healthy lifestylechanges with support from their Facebook friends. The program was launched in June2010 in English, in November 2010 in Spanish, and companion mobile apps in Englishwere made available to players in 2011.Creative ProgramsWord in your HandSince 2007, this initiative invites people touched by diabetes to contribute photosshowing a word in their hand that describes how they feel about diabetes. In 2012-2013, Word In Your Hand will continue to expand through support in Latin America andSpain.No-Sugar Added Poetry 6 www.diabeteshf.org | 1962 University Ave #1, Berkeley, CA 94704 | 650.283.4862 | info@diabeteshf.org
  7. 7. Strategic Plan 2012-2014 | ConfidentialThis program invites people with diabetes to write and share poetry about their life withdiabetes and the impact that it has on them and their families. In 2010, the DiabetesHands Foundation edited, published and distributed an English poetry book, entitledNo-Sugar Added Poetry, compiling some of the poems submitted by members ofTuDiabetes in 2009. A new call for diabetes poems started in April 2012. A secondbook, eBook, or app could be developed, contingent on funding.Diabetes Supplies ArtThis program encourages people with diabetes to create art using diabetes supplies,such as insulin syringes, insulin pump infusion sets, blood sugar test strips, and insulinvials. The program is especially useful with children, and provides a way for people toconvey feelings and aspirations to others. In 2012, DHF will seek to align this resourcewith initiatives such as Diabetes Art Day (an initiative by Diabetes Advocates member,Lee Ann Thill) that have taken on a life of their own in the diabetes online community. 7 www.diabeteshf.org | 1962 University Ave #1, Berkeley, CA 94704 | 650.283.4862 | info@diabeteshf.org
  8. 8. Strategic Plan 2012-2014 | Confidential III. Strategic DirectionSince 2008, DHF has achieved significant accomplishments through a very leanorganizational structure. The organization is now poised to grow, to better capitalize onopportunities, to augment and strengthen its capacities, and to better support itspartners. In order to lay a solid foundation for the future, the Diabetes HandsFoundation has determined that it will pursue the following strategic directions duringthe three-year period covered in this plan.Build a Strong and Sustainable OrganizationThe Diabetes Hands Foundation will undertake a series of activities to strengthen itsgovernance, financial performance, and service-delivery performance. The activitieswill include improving board governance, adding staff and consultants in key areas, andbuilding a comprehensive fundraising program.Pursue and Sustain PartnershipsThe Diabetes Hands Foundation will actively pursue and sustain partnerships with otherpeople and organizations serving the diabetes community. It will work wheneverpossible and appropriate with other individuals, nonprofits, as well as with sponsors,donors, governmental entities, and others to advance its mission. It will also supportthe ability of other organizations working with people with diabetes to fulfill theirmissions, whenever such involvement does not harm DHF or impede its ability topursue its own mission.Strategic Program DevelopmentThe Diabetes Hands Foundation understands that – regardless of how well its revenuegeneration activities may go – it will inevitably have more opportunities to pursue itsmission, more demand for its services, and more options for activity than it will be ableto undertake. The time and energy of its staff members, board members, andvolunteers will always be limited. The intention is to allocate time, energy, and financesprimarily in those programs and activities that the board of directors has determined aremost likely to advance the organization’s mission. 8 www.diabeteshf.org | 1962 University Ave #1, Berkeley, CA 94704 | 650.283.4862 | info@diabeteshf.org
  9. 9. Strategic Plan 2012-2014 | ConfidentialBecome the hub of things new and innovative from people who know whatit’s like to live with diabetes around the world.Diabetes Hands Foundation will continue to invest in primary current programs inEnglish and Spanish, in priority order, to sustain their visibility and usefulness within thediabetes community. The organization will keep pace with all development in socialmedia to maintain relevance for program and marketing strategy purposes.Partnerships with Helmsley Trust’s initiatives that are aligned with DHF’s vision andmission, increasing the number of people who visit and become registered members ofthe online communities, the Diabetes Advocates program and the number of Big BlueTest participants remain key in the years ahead, as will ensuring a sufficient number offruitful DHF Seeds proposals are received every funding round.Sponsor and Support Diabetes Awareness InitiativesWhenever consistent with the mission, with the other strategic directions outlined in thisplan, and with the underlying business requirements of the organization, the DiabetesHands Foundation will work to strengthen global understanding of life with diabetes. Indoing so, it will work with individuals, for-profit and nonprofit organizations. DHF willcreate and implement educational programs about life with diabetes for those livingwith it as well as for the general public. Similarly, it will develop and support programsand projects (both its own and those developed by others) that are consistent with thisvision.Develop a Comprehensive Fundraising ProgramThe program will feature a traditionally structured annual fund program with direct mailand web-based solicitation opportunities, as well as a larger gift effort. The program willemphasize major gift cultivation, solicitation, and stewardship activities designed tosecure larger gifts. As a key part of this activity, DHF will more systematically identifymajor gift prospects and more attentively introduce them to the organization andeducate them about its work. The program will not rely on event-based revenue.Team: Staff and ConsultantsIn 2012 and 2013, the Diabetes Hands Foundation will explore the addition of severalkey staff and consultant positions. The work of most of these positions will be directly 9 www.diabeteshf.org | 1962 University Ave #1, Berkeley, CA 94704 | 650.283.4862 | info@diabeteshf.org
  10. 10. Strategic Plan 2012-2014 | Confidentialconnected to the initiatives identified in this plan (fundraising, program management). Inevery case DHF will not make staff changes until the revenue needed to support thatposition or salary change is fully identified and deemed to be sustainable by the boardof directors.Pursue New Opportunities that are Consistent with the MissionThe Diabetes Hands Foundation will explore ventures that are consistent with itsmission, especially where such ventures and activities show promise to enhance itscurrent activities, improve its financial situation, or broaden its influence. TheFoundation will pursue such partnerships and activities only when they can beundertaken in a fiscally sound manner and when they fall generally within the overallmission of the organization. 10 www.diabeteshf.org | 1962 University Ave #1, Berkeley, CA 94704 | 650.283.4862 | info@diabeteshf.org

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