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Institute of Marketing @ TU BraunschweigAbout us                                   February 26, 2013
TU BraunschweigHistory 1745: The Collegium Carolinum, a new type of       educational institution between secon-       dar...
TU BraunschweigFigures           1   University           6   Faculties          10   Central facilities          65   Stu...
TU BraunschweigInternational 1.600 international students from more than 100 countries study at the TU Braunschweig:   For...
TU BraunschweigFaculties Carl-Friedrich Gauß:   Mathematics   Computer Science   Social Sciences   Business Administration...
Faculty 1 (Carl-Friedrich Gauß)Department of Business Administration Department of Business Administration, Legal Science ...
Institute of MarketingResearch The Institute of Marketing currently employs a staff of 1 fully chaired professor, 2 assist...
Institute of MarketingResearch The Institute of Marketing runs numerous Research and teaching collaborations with both nat...
Institute of MarketingEducation The Institute of Marketing is involved in the teaching process of several Bachelor, Master...
Institute of MarketingEducation The Institute of Marketing offers a multitude of courses and mentoring:   Lectures    Bas...
Institute of MarketingServices for Business Partners The Institute of Marketing offers a variety of market research servic...
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Kurzprofil Institut für Marketing

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Transcript of "Kurzprofil Institut für Marketing"

  1. 1. Institute of Marketing @ TU BraunschweigAbout us February 26, 2013
  2. 2. TU BraunschweigHistory 1745: The Collegium Carolinum, a new type of educational institution between secon- dary school and university, is established. 1878: The institute is renamed "Polytechnical School". 1968: After the establishment of a faculty of humanities and social sciences, the TH is renamed "Technische Universität" (TU). 2006: Establishment of TU9, an association of the nine leading German universities of technology. 2009: Foundation of the "Niedersächsische Technische Hochschule" (NTH). Its first base was in Braunschweig until 2010. 2009: Foundation of the Campus "Forschungsflughafen" at the local airport. About us – Institute of Marketing @ TU Braunschweig Page 2
  3. 3. TU BraunschweigFigures 1 University 6 Faculties 10 Central facilities 65 Study programmes 120 Institutes 1.900 Scientists 3.600 First semester students 3.750 University employees 17.500 Students 70.000.000 € in external funding 275.000.000 € in overall budget About us – Institute of Marketing @ TU Braunschweig Page 3
  4. 4. TU BraunschweigInternational 1.600 international students from more than 100 countries study at the TU Braunschweig: For this reason, the fraction of international students is at 12% The TU Braunschweig is optimally linked: 60 partner universities around the world 250 cooperations with European universities (Erasmus) Key exchange partners outside Europe are: USA, Canada, South America, China & Japan About us – Institute of Marketing @ TU Braunschweig Page 4
  5. 5. TU BraunschweigFaculties Carl-Friedrich Gauß: Mathematics Computer Science Social Sciences Business Administration Life Sciences Architecture Civil Engineering Environmental Sciences Mechanical Engineering Electrical Engineering Information Technology Physics Humanities & Educational Sciences About us – Institute of Marketing @ TU Braunschweig Page 5
  6. 6. Faculty 1 (Carl-Friedrich Gauß)Department of Business Administration Department of Business Administration, Legal Science & Economics 8 chairs at 6 institutes in the field of Business Administration  Marketing  The Institute of Marketing is headed by Prof. Fritz since 1992  Controlling & Accounting  Business Informatics  Business Management  Financial Management  Production Management 2 chairs in the field of Legal Science 2 chairs in Economics About us – Institute of Marketing @ TU Braunschweig Page 6
  7. 7. Institute of MarketingResearch The Institute of Marketing currently employs a staff of 1 fully chaired professor, 2 assistant professors, 4 research assistants, 5 student assistants, 1 secretary and 8 visiting professors resp. lecturers and runs research projects regarding the following topics: Mobile marketing Market research B2B Marketing Crossmedial marketing communication Nanotechnology Sustainability Marketing controlling Multi-Channel marketing Consumer and customer behaviour Corporate brand management About us – Institute of Marketing @ TU Braunschweig Page 7
  8. 8. Institute of MarketingResearch The Institute of Marketing runs numerous Research and teaching collaborations with both national and international partners: University of Rhode Island, USA University of Nebraska - Omaha, USA Kyungpook National University, Korea University of Surrey, United Kingdom University of Vienna, Austria Sofia University of Technology, Bulgaria St. Petersburg State University of Economics, Russia Institute of Marketing and Management, University of Hanover Laboratory of Nano and Quantum Engineering, University of Hanover Institute of Economic Policies, Karlsruhe Institute of Technology (KIT) About us – Institute of Marketing @ TU Braunschweig Page 8
  9. 9. Institute of MarketingEducation The Institute of Marketing is involved in the teaching process of several Bachelor, Master and expiring Diploma study programmes: Industrial Engineering  Electrical Engineering  Mechanical Engineering  Civil Engineering Business Informatics Financial and Business Mathematics Integrated Social Sciences Media Sciences Media Technology and Communication Mobility and Transportation Technology-oriented Management About us – Institute of Marketing @ TU Braunschweig Page 9
  10. 10. Institute of MarketingEducation The Institute of Marketing offers a multitude of courses and mentoring: Lectures  Basic Principles of Marketing  Internet Marketing and Electronic Commerce  Industrial Marketing  International Marketing  Consumer behaviour and Marketing research  Distribution Management  International Wiki Debate with the University of Rhode Island, USA Exercise courses Seminar workshops Examination theses About us – Institute of Marketing @ TU Braunschweig Page 10
  11. 11. Institute of MarketingServices for Business Partners The Institute of Marketing offers a variety of market research services to business partners: Studies regarding customer satisfaction and customer loyalty Controlling of communication activities and actions, like e.g. events, online commercials, advertising and direct mail Analysis of degree of popularity, brand image and awareness Analysis of market potential Analysis of customer and user behaviour About us – Institute of Marketing @ TU Braunschweig Page 11
  12. 12. Institute of MarketingBusiness Partners (1/2) Selected Business Partners: Volkswagen AG, Volkswagen Immobilien, Volkswagen Financial Services Bühler Germany GmbH DIHAG – Deutsche Gießerei- und Industrieholding AG Melitta Haushaltsprodukte GmbH & Co. KG Krones AG About us – Institute of Marketing @ TU Braunschweig Page 12
  13. 13. Institute of MarketingBusiness Partners (2/2) New Yorker S.H.K. GmbH Oeding Unternehmensgruppe Otto Bock Healthcare Braunschweiger Zeitung SYMPATEC fme AG NORD/LB Otto Beisheim Group About us – Institute of Marketing @ TU Braunschweig Page 13
  14. 14. BraunschweigNo. 1 Research Region in Europe 4 % of all inhabitants are employed in research or aca- demic institutions, a figure second to none in Europe. Higher education institutions besides TU BS:  Braunschweig University of Art  Ostfalia University of Applied Sciences  TU Clausthal Non-academic governmental research facilities:  National Research Centre for Aeronautics and Space  Federal Metrology and Calibration Institute  Federal Aviation Office  Helmholtz Centre for Infection Research  Fraunhofer Institute for Surface Engineering & Thin Films  Fraunhofer Institute for Wood Research More than 50 companies with research departments:  i.a. VW AG, Siemens Transportation Systems, Salzgitter AG About us – Institute of Marketing @ TU Braunschweig Page 14
  15. 15. BraunschweigCity and Life Style Residence of the historic Duke Henry the Lion (12th century) Second largest city in the federal state of Lower Saxony About 250.000 inhabitants Important cultural and business centre Historic city centre, long tradition About us – Institute of Marketing @ TU Braunschweig Page 15
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