How IT Companies within the UK Network

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Originally presented at the Software Alliance Wales Workshop on 11th November, 2010. Speaker Richard Tubb talks about how UK IT companies network, and the tools to use to successfully engage with them

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  • http://www.microsoft.com/uk/smallbusiness/how-to-buy/small-business-specialist.mspx
  • How IT Companies within the UK Network

    1. 1. How Small IT Companies Network<br />Richard Tubb<br />
    2. 2. Who am I?<br />Founded an IT company in 2003<br />“One Man Band” until 2007<br />Merged with another local IT co in 2009<br />Accredit UK qualified MSP<br />9 Members of Staff, 60+ Clients across UK<br />richard@tubblog.co.uk<br />www.tubblog.co.uk<br />www.twitter.com/tubblog<br />www.linkedin.com/in/richardtubb<br />
    3. 3. I have been appointed Microsoft Small Business Specialist Partner Area Lead for Financial Year 2011<br />Work with the SBSC Community as the main points of contact with Microsoft.<br />SBSC PAL FY11<br />
    4. 4. I’m not this type of Pal<br />
    5. 5. Where will you find UK IT companies?<br />User Groups<br />Peer Groups<br />Social Media<br />Social Networking (yes, they’re two different things)<br />
    6. 6. User Groups<br />User Groups<br />Typically meet monthly<br />Shared culture<br />Guest speakers<br />Vendors, Experts<br />Socialising<br />
    7. 7. Peer Groups<br />Small groups<br />High levels of trust<br />Serious about Growth<br />“Premier League”<br />
    8. 8. Social Media –vs.- Social Networking<br />Social Media typically means YouTube, Blogs, Google Docs<br />Social Networking covers Facebook, Twitter, LinkedIn<br />
    9. 9. Social Media –vs.- Social Networking<br />“Social Media can be called a strategy and an outlet for broadcasting, while Social Networking is a tool and a utility for connecting with others.” - Lon S. Cohen<br />
    10. 10. http://jess3.com/the-conversation-prism-v3/<br />
    11. 11. First rule of Social Media<br />Do NOT sell!<br />Offer Value<br />Educate<br />Start Conversations<br />Build Trust<br />
    12. 12. Blogs<br />Free and Easy<br />WordPress<br />Blogger<br />
    13. 13. Why bother blogging?<br />“I have nothing to say”<br />“Who will read?”<br />
    14. 14.
    15. 15. Twitter<br />140 Characters<br />Easy to find like-minded people<br />“I follow you on Twitter”<br />Asks questions, start conversations<br />Share content of interest<br />Use Hashtags #<br />
    16. 16. LinkedIn<br />Everyone has an account<br />Swapped Business Cards? Connect!<br />LinkedIn Groups<br />LinkedIn Questions<br />What does your Profile say about you?<br />
    17. 17. Facebook<br />Clear Business Applications<br />Either create two accounts<br />Preferably, use Filters (Friends, Work, Clients, etc)<br />Fan Pages create way to cultivate interest<br />
    18. 18. Flickr<br />Create Photo groups for events<br />Link to photos from Twitter, FB, LinkedIn<br />
    19. 19. YouTube<br />Buy, Beg, Steal or Borrow a Flip HD Camera<br />Upload Video Interviews with clients, partners, raving fans<br />Use Camtasia Studio to create video Screencasts<br />Typical attention span is 90 seconds – make sure videos are short<br />
    20. 20. Many platforms – use them all!<br />Some people adore Twitter<br />Some people don’t get Twitter<br />Some people prefer Facebook<br />Some people love LinkedIn<br />Some people like e-mails<br />Some people never read e-mails<br />Some people are visual - YouTube<br />Some people like to lurk<br />Some people like to engage<br />
    21. 21. Tools<br />Only 140 Characters to play with<br />Measure and Manage through Metrics<br />Understand what is of interest<br />Customisable Links<br />
    22. 22. Tools<br />Schedule Status Updates<br />Manage multiple accounts<br />Create Search Keywords<br />Create Groups – no need to follow people<br />Update LinkedIn, Twitter, Facebook, MySpace, Google Buzz, FourSquare – all from one location<br />Tailor content for platforms…<br />Facebook = @, Twitter = #<br />LinkedIn = neither<br />
    23. 23. Tools<br />Outlook Social Connector<br />
    24. 24. Tools<br />Daily e-mail digest of key-words<br />Catches Tweets that you don’t spot first time<br />
    25. 25. Create Content Loops<br />Content, Content, Content<br />Upload Photographs to Flickr, linking back to your web-site<br />Post videos to YouTube, linking to your Blog Posts<br />Use Twitter to link to Flickr and YouTube<br />
    26. 26. E-Mail is Dead (ok, not quite but…)<br />Make content re-usable and shareable<br />Microsoft Skydrive<br />Dropbox<br />Google Docs<br />Scribd<br />Collaborative Working<br />
    27. 27. Transparency<br />Be yourself<br />People are drawn to like minded individuals<br />That doesn’t mean the world wants to know your every thought<br />Don’t e-mail blog when angry<br />It’s ok to show you’re human<br />
    28. 28. Call to Action<br />Create or start using your LinkedIn account – add me as a contact!<br />Setup a Twitter account at www.twitter.com – then ask me via @tubblog for more details on local User Groups<br />
    29. 29. richard@tubblog.co.uk<br />www.tubblog.co.uk<br />www.twitter.com/tubblog<br />www.linkedin.com/in/richardtubb<br />netlink.trading<br />www.facebook.com/tubblog<br />
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