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How IT Companies within the UK Network
 

How IT Companies within the UK Network

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Originally presented at the Software Alliance Wales Workshop on 11th November, 2010. Speaker Richard Tubb talks about how UK IT companies network, and the tools to use to successfully engage with them

Originally presented at the Software Alliance Wales Workshop on 11th November, 2010. Speaker Richard Tubb talks about how UK IT companies network, and the tools to use to successfully engage with them

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  • http://www.microsoft.com/uk/smallbusiness/how-to-buy/small-business-specialist.mspx

How IT Companies within the UK Network How IT Companies within the UK Network Presentation Transcript

  • How Small IT Companies Network
    Richard Tubb
  • Who am I?
    Founded an IT company in 2003
    “One Man Band” until 2007
    Merged with another local IT co in 2009
    Accredit UK qualified MSP
    9 Members of Staff, 60+ Clients across UK
    richard@tubblog.co.uk
    www.tubblog.co.uk
    www.twitter.com/tubblog
    www.linkedin.com/in/richardtubb
  • I have been appointed Microsoft Small Business Specialist Partner Area Lead for Financial Year 2011
    Work with the SBSC Community as the main points of contact with Microsoft.
    SBSC PAL FY11
  • I’m not this type of Pal
  • Where will you find UK IT companies?
    User Groups
    Peer Groups
    Social Media
    Social Networking (yes, they’re two different things)
  • User Groups
    User Groups
    Typically meet monthly
    Shared culture
    Guest speakers
    Vendors, Experts
    Socialising
  • Peer Groups
    Small groups
    High levels of trust
    Serious about Growth
    “Premier League”
  • Social Media –vs.- Social Networking
    Social Media typically means YouTube, Blogs, Google Docs
    Social Networking covers Facebook, Twitter, LinkedIn
  • Social Media –vs.- Social Networking
    “Social Media can be called a strategy and an outlet for broadcasting, while Social Networking is a tool and a utility for connecting with others.” - Lon S. Cohen
  • http://jess3.com/the-conversation-prism-v3/
  • First rule of Social Media
    Do NOT sell!
    Offer Value
    Educate
    Start Conversations
    Build Trust
  • Blogs
    Free and Easy
    WordPress
    Blogger
  • Why bother blogging?
    “I have nothing to say”
    “Who will read?”
  • Twitter
    140 Characters
    Easy to find like-minded people
    “I follow you on Twitter”
    Asks questions, start conversations
    Share content of interest
    Use Hashtags #
  • LinkedIn
    Everyone has an account
    Swapped Business Cards? Connect!
    LinkedIn Groups
    LinkedIn Questions
    What does your Profile say about you?
  • Facebook
    Clear Business Applications
    Either create two accounts
    Preferably, use Filters (Friends, Work, Clients, etc)
    Fan Pages create way to cultivate interest
  • Flickr
    Create Photo groups for events
    Link to photos from Twitter, FB, LinkedIn
  • YouTube
    Buy, Beg, Steal or Borrow a Flip HD Camera
    Upload Video Interviews with clients, partners, raving fans
    Use Camtasia Studio to create video Screencasts
    Typical attention span is 90 seconds – make sure videos are short
  • Many platforms – use them all!
    Some people adore Twitter
    Some people don’t get Twitter
    Some people prefer Facebook
    Some people love LinkedIn
    Some people like e-mails
    Some people never read e-mails
    Some people are visual - YouTube
    Some people like to lurk
    Some people like to engage
  • Tools
    Only 140 Characters to play with
    Measure and Manage through Metrics
    Understand what is of interest
    Customisable Links
  • Tools
    Schedule Status Updates
    Manage multiple accounts
    Create Search Keywords
    Create Groups – no need to follow people
    Update LinkedIn, Twitter, Facebook, MySpace, Google Buzz, FourSquare – all from one location
    Tailor content for platforms…
    Facebook = @, Twitter = #
    LinkedIn = neither
  • Tools
    Outlook Social Connector
  • Tools
    Daily e-mail digest of key-words
    Catches Tweets that you don’t spot first time
  • Create Content Loops
    Content, Content, Content
    Upload Photographs to Flickr, linking back to your web-site
    Post videos to YouTube, linking to your Blog Posts
    Use Twitter to link to Flickr and YouTube
  • E-Mail is Dead (ok, not quite but…)
    Make content re-usable and shareable
    Microsoft Skydrive
    Dropbox
    Google Docs
    Scribd
    Collaborative Working
  • Transparency
    Be yourself
    People are drawn to like minded individuals
    That doesn’t mean the world wants to know your every thought
    Don’t e-mail blog when angry
    It’s ok to show you’re human
  • Call to Action
    Create or start using your LinkedIn account – add me as a contact!
    Setup a Twitter account at www.twitter.com – then ask me via @tubblog for more details on local User Groups
  • richard@tubblog.co.uk
    www.tubblog.co.uk
    www.twitter.com/tubblog
    www.linkedin.com/in/richardtubb
    netlink.trading
    www.facebook.com/tubblog