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Piracy In Singapore
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Piracy In Singapore


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Oral Presentation 2 CG1413

Oral Presentation 2 CG1413

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  • It IS possible for ISPs to control the websites/filetypes/content that you are able to access. BUTImagine all the information that will be blocked. Access to legal content will also be affected.An effective BUT DEFINITELY NOT a viable solution.
  • Recent public backlash due to Ubisoft’s decision to connect to server constantly
  • Can these be avoided?
  • Marketing, CGI, Voice actors, Packaging, Developers, Designers etcetc.Actually, counting inflation, cost of games has not changed all that much.
  • Cost/ waiting time per game can be lowered. Breaking games into modules -> Customized games for each person?Not cheap. Need constant attention to a game for a period of time. (Maybe 2-3 years?)Resources can be used elsewhere.Effectiveness depends on quality/brand names of the companiesSolution simply provides incentive for the public to purchase an original product
  • Advertisements only shown in cinemas – Show on TV, newspapers, PostersEducation system – Most schools have IT/social studies subjects where students learn about computers/Internet. Include IT awareness in schoolsThe media has been quiet about any news/punishments regarding media piracy casesSolutions take some time before results can be seen. Effectiveness might be low, depends on public acceptanceCost wise will be quite high -> Marketing campaigns are never cheap
  • Transcript

    • 1. Piracy In Singapore
      Team Members:
      Ngo Tuan Vu
      Rayner Chua
    • 2. Contents
      Introduction & Current Situation – Lakshmi
      Survey Results & Solutions – Tuan Vu
      Survey Results & Conclusion - Rayner
    • 3. What is piracy?
      Any unauthorized
      reproduction or distribution
      in a way that violates
      any of the copyright
      owner’s exclusive rights.
    • 4. What is piracy?
    • 5. According to our interview with Ubisoft
      Fraudulent distribution for free - (peer to peer / bit torrents)
      Resale in black market for a fee lower than market prices
      90% of games played on PC are pirated!
    • 6. Why is it a problem for us?
      We won’t remain ‘consumers’ for long!
      KILLS the market
      Hinders potential profitability of smaller projects
    • 7. Statistics
    • 8. Survey
      What do you believe is the most commonly pirated media?
    • 9. Survey
      What do you believe is the most common method to obtain pirated material?
    • 10. Possible Solutions
      • Controlling of access points
      • 11. Hard to do so – Imagine all the data!
      • 12. Agreement between ISPs and customers
      • 13. ISPs ‘ profit
    • Current Solutions
      • DRM – Digital Rights Management
      • 14. Server Authentication
      • 15. Example: Ubisoft’s DRM requires constant internet connection
      • 16. Drawbacks – Need internet connection
    • Survey
      What do you think is the reason people purchase/download pirated media?
    • 17. Why the high cost?
      • Cost of production – Easily reaches over 18-28mil in 2008
      • 18. Recent games (last 3 years) averaging 40-70mil to produce
      US$18,000,000 – US$28,000,000
      US$40,000,000 – US$70,000,000
    • 19. Current Solutions
      • Easily available with online stores/services
      • 20. No need costs for CDs
      • 21. No distributor costs
      • 22. Example: iTunes Store
      • 23. Helped users to find singles/albums at cheaper prices
    • Survey
      If the previous reason(s) was(were) reduced, do you think they would still purchase/download pirated media?
    • 24. Survey
      Why would people still download pirated media ?
      • “People rather get something free rather than cheap.”
      • 25. “Unless it is offered free, price is always a factor.”
      • 26. “Media costs in Asia is high.”
      • 27. Main Reason: Free media
    • Survey
      Do you know of the legal consequences of piracy?
      No (50%)
    • 28. What is the penalty for piracy?
      b) $100,000 per copy
      Maximum $1,000,000 per charge
      Imprisonment up to ten years.
      a) $10,000 per copy
      Maximum $100,000 per charge
      Imprisonment up to ten years.
      d) $10,000 per copy
      Maximum $100,000 per charge
      Imprisonment up to five years.
      c) $5,000 per copy
      Maximum $50,000 per charge
      Imprisonment up to five years.
    • 29. Problem: No Awareness
      • Searching for the term “media piracy laws in singapore”
      • 30. Link to IPOS at the middle to bottom-half of search results
      • 31. Not even at the page regarding laws
    • Solutions
    • 32. Conclusion
      • Media Piracy is hard to control
      • 33. Steps are already being taken
      • 34. Sim Lim started STARetailer program
      • 35. Lower advertising costs
      • 36. Kicked out if too many complaints
    • Conclusion
      • Find the root cause of the problem
      • 37. Justify cost of games
      • 38. Increasing awareness of how media
      piracy affects the public
    • 39. Problem: High cost of games - Solution
      • Change focus of games -
      • 40. DRMs limit the people who buy originals more than pirated goods
      • 41. Focus on delivering unique content instead of DRMs – Special items/services
    • Problem: Lack of Awareness - Solution
      • Increase awareness – How?
      • 42. Advertisements
      • 43. Education system
      • 44. Emphasis on the penalty
      • 45. Increase punishment
    • Conclusion
    • 46. Q & A
      Any questions?
    • 47. Acknowledgements
      • Ms. Happy from NUS CELC
      • 48. Mr. HuguesRicour from Ubisoft
      • 49. Representatives from MDA
      • 50. Representatives from the Crime Bureau
      • 51. And everyone for taking the time to be here
    • Thank You !