The document outlines a sales plan for a Vietnam football social network. It sets a sales quota of 1 million members in the first year and divides this into quarterly targets. Strategies for new customers include direct outreach via email, phone and in-person meetings, as well as advertising and events. Strategies for current customers focus on ongoing engagement through special offers, user groups and offline events. Progress will be monitored and the plan adjusted as needed.
2. Agenda
• Sales Quota & Sales Territory
• Strategies and tactics with new customers
• Strategies and tactics with current customers
• Deploy and Check the sales progress
3. Sales Quota & Sales Territory
• Sales Quota: 1 million members in the first year
-Q1: 400 000 members
-Q2: 200 000 members
-Q3: 200 000 members
-Q4: 200 000 members
4. Sales Quota & Sales Territory
• Sales Territory:
-Vietnam internet environment
-Companies, organizations, groups
5. Strategies and tactics with new customers
• Make plan for every week:
-Send at least 100 emails to new customers that
introduce about product/service.
-Make at least 100 calls to new customers that introduce
about product/service.
-Meet at least 100 new customers and talk about
product/service (begin with friends, then friends of
friends...)
6. Strategies and tactics with new customers
• Improve the acknowledgement of the customers about
product/service:
-Introduce product/service every week in the
youtube, facebook, football
forums...(video, picture, advertisements....)
-Join and attend the football fans club, fans page...
-Advertise product/service in some famous websites
(dantri.com, vnexpress.net...)
-Contact with “Football Team” in every
companies, organizations, universities... and introduce
product/service
7. Strategies and tactics with new customers
-Join some organization about ICT technology, new
products...
-Attend every ICT events
-Make close relationship with a football star(Cong
Vinh, Van Quyen...)
-Ask members to introduce product/service to other
customers
8. Strategies and tactics with current customers
• Keep in contact with current customers:
-Contact with customers every month with special
suggestions
-Create attractive news every month
-Create user group in customer database (group by
company, university, province...)
-Create some offline events: football matches between
companies, groups...
-Create some games: guess the match result, football
acknowledgement ....
9. Strategies and tactics with current customers
• Investigate the current customers:
-Meet some “famous members” and investigate their
opinion about product/service
-Ask customer to introduce product/service and co-
founder to their friends
-Meet the managers of some customers with personal
reason and discuss about product/service.
10. Deploy and Check the sales progress
• Deploy the sales plan
• Check the process and have the correct action