Xpress Stc 08
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Xpress Stc 08

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Xpress Stc 08 Xpress Stc 08 Presentation Transcript

  • Xpress Services Company K.S.C.C
    • Company’s Background
  • Company Background
    • Operating in the mobile retail/wholesale business for more than 8 years
    • 250 outlet strong distribution network in Kuwait
    • Extensive wholesale activities in Kuwait
    • Separate Operations to deal with both operators in Kuwait
    • Strong presence in Kuwait Marketing Scene
    • Monthly Publication for company activities
    • Enabling content for Mobile Handsets via 2G/3G networks
    • Management of most popular VAS platform in Kuwait
    • Long established customer services call center
    • Authorized Distributor of Sony Ericsson
    • (previously AD for Siemens Mobile)
  • Financial Summary View slide
  • Xpress Services Company K.S.C.C
    • Organization & Management
    View slide
  • Executive Management
    • Mansour Haider – General Manager
    • Bader M. Al-Sarraf – Executive Manager
    • Abdullah Kandari – Sales Manager
    • Kalyan Sundaram – Financial Manager
    • Tareef Al-Awadi – Marketing & VAS Manager
  • Current Organizational Structure Organization & Management
  • Current Branches Structure Organization & Management Current Handset Division Structure
  • Xpress Services Company K.S.C.C
    • Business & Product
  • Business & Product
    • Retail of Multi-brand Mobile Handsets
    • Wholesale of Multi-brand Mobile Handsets
    • Wholesale Re-export of Mobile Handsets
    • Authorized Retail/Wholesale Agent of Wataniya Telecom Services
    • Authorized Retail/Wholesale Agent of ZAIN Services
    • Retail/Wholesale of Multi-brand Mobile Handset Accessories
    • Ownership of management of VAS platform in Kuwait, Bahrain, UAE, Iraq, Yemen & Saudi Arabia
    • Organization of Mobile Interactive Marketing programs
    • Mobile Handset Servicing & Maintenance
    • Publisher of Monthly Mobile-Tech – Sowalif - Habayebna Magazine’s
    • Owner of Satellite TV Stations Funoon – Sowalif – Mokhtalif TV
  • Xpress Services Company K.S.C.C
    • Distribution Strategy & Network
  • Remarkable Recognition of Achievement
    • Innovation
    • Market Makers – since 2005 Xpress has expanded Sony Ericsson Market share in Kuwait from 9% to 22 % without undercutting market share for previous SE distributor
    • First provider of VAS services on Wataniya Network (2000) and since then provision of 60% of all VAS services even though there are 30 competitors
    • Extensive media exposure through collaboration with subsidiary popular media outlets in Kuwait
    • Performance
    • #1 Middle East Distributor for Siemens Mobile 1999 – 2005.
    • #1 Wataniya (post/pre-paid –data lines) distributor 1999 - 2007
    • #1 MTC/ZAIN overall distributor weight since 2 nd qtr 2006 – 3 rd qtr 2007
    • #1 MTC/ZAIN postpaid lines distributor since 3 rd qtr 2005 – 3 rd qtr 2007
    • #1 MTC/ZAIN data lines distributor since 3 rd qtr 2006 – 3 rd qtr 2007
    • Retail
    • 31 Retail stores under Xpress & Xcell Brands
    • Multiple 24 hrs Services Outlet at airport & gas station branches
    • Retail Promotion Programs for customers (payment by installments; handset trial; free software upgrades)
    • Permanent locations in universities, major recreation areas, supermarkets, sports clubs, promotional events
    • Permanent long term agreement with labor syndicates, gov’t institutions, heavy private sector employers to provide handsets & operator services at discounted rates
    • 1 st quarter 08 addition of further 18 branches in fuel stations
    Distribution Strategy & Network
    • Wholesale
    • 9 Wholesale stores under Xpress & Xcell Brands
    • Over 250 Direct Sub-distributors
    • Wholesale Promotion Programs for sub-distributors (credit facilities, price fluctuation compensation, wholesale target achievement reward program )
    • Free of charge Sales & Product training facilities
    • Free provision of in house marketing material, in addition to POS material from manufacturer.
    • Reward program for sub-distributors dealing with corporate customers.
    • Steps to implement full ERP solution within the coming 12 months
    Distribution Strategy & Network
  • Statistics
    • Originality
    • Market Facts – customers have more faith in ZAIN postpaid services
    • Market Facts – Xpress Services committed itself to increase market saturation by vigorously promoting ZAIN postpaid lines and data services
    Y-on-Y Sales of Postpaid Lines Y-on-Y Sales of Prepaid Lines In KD 000’s In KD 000’s
    • Creativity
    • Market Facts – expatriates are the most committed to prepaid services for long distance calling
    • Market Facts – Xpress Services in collaboration with Wataniya Telecom has dominated this market by offering the least amount of red tape to issue line.
  • Statistics
    • Imagination
    • Market Facts – customers enjoy having the freedom to control their telephony payments through recharge cards
    • Market Facts – Xpress Services commits its sub distributors to diversify their purchases to include all operators recharges cards and methods to increase turnover
    Y-on-Y Sales of Recharge Cards Y-on-Y Value of Bill Collection In KD Millions In KD Millions
    • Uniqueness
    • Market Facts – the more postpaid lines are sold the more the bill collection
    • Market Facts – Xpress Services allows its sub distributors to collect bill payments with 72 hrs grace for cash delivery, very popular with distributors.
    • Home Delivery Xhome
    • 6 Delivery vehicles under Xpress & Xcell Brands
    • 100% month-on-month sales increase
    • Sales, evaluation, exchange, and handset purchase services
    • Nation wide hotline for 24 hrs service
    • A further fleet of 12 cars available for wholesale distribution of products and services
    Distribution Strategy & Network
  • Relentless Commitment
    • Largest multi-tiered grass roots marketing initiatives across Kuwait
    • Strong management experience in handheld market
    • Unparalleled expertise in after sales support, maintenance, redemption valuation
    • Multimedia
    22 42 60 107 136 90 2000 2001 2002 2003 2004 2005 Personnel Marketing Investments 840 90 210 300 140 2005 2000 2001 2002 2004 (KD 000’s) 620 2003 158 2006 890 2006
    • xpcell.com/ xcell-mtc.com
    • 2 virtual review & shopping websites for the service of customers
    • 24 hrs customer response service through chat module on sites
    • Both sites connect to mmsq8.com value added services portal
    • Customer reward program for subscribers to electronic newsletter in Kuwait only
    • Spring board for implementation of full fledged CRM online module.
    Distribution Strategy & Network
    • Indirect Channels
    • Co-sponsorship of FMCG Marketing drives
    • Co-sponsorship of national shopping events
    • Co-sponsorship & participation of professional events and exhibitions
    • Sponsorship of TV & Radio shows
    • Sponsorship of Gov’t & corporate staff related events
    • Sponsorship of sports events and health drives
    • Sponsorship of educational organizations events.
    • Sponsorship of charity events
    • Sponsorship of Arts & Letters
    Distribution Strategy & Network
    • Indirect Channels (cont’d)
    • Regular supplier of multiple brands of handsets to both operators in Kuwait.
    • Authorized agent for both operators in Kuwait.
    • Active participation in public & private sector tenders for staff mobility bundled services.
    • Active relationship with home entertainment & electronics suppliers to bundle handsets with purchases.
    Distribution Strategy & Network
  • Xpress Services Company K.S.C.C
    • Market Strategy
    • After Sales Support
    • Independent “Xpress” warranty available for all sales.
    • Within warranty period all maintenance services free of charge.
    • Encouragement Program for remittance of used handsets in exchange for new ones (seasonal campaign)
    • Free software upgrades & programs via workshops or website for registered buyers.
    • 24/7/365 customer support phone line
    • Xpcell.com/ xcell-mtc.com available for online support.
    • Special training sessions for sub-distributor staff in coordination with operators to encourage use of handset facilities coinciding with operator services (Service settings, service activation via network
    Market Strategy
    • Workshops & Service Centers
    • 2 Service Centers distributed geographically all across the country.
    • 2 Level 3 Workshops.
    • All Service Centers & Workshops are manned 18 hrs per day via 3 six hour shifts, with 1 engineer & 3 technicians per shift.
    • 24 hrs drop off/ pick up service at 24hrs airport branch.
    • 24/7/365 home delivery/pick up service
    • Maximum 72 hrs maintenance schedule.
    • Replacement handset at discounted fee for warranty holders.
    • All service centers are connected to branches via WAN to enhance CRM
    Market Strategy
  • Market Strategy
    • Customer Services Call Center
    • To service Xpress Cell retail and wholesale operations.
    • 24/7/365 service over hotline: 808880.
    • Call Center CSR’s all trained on sales, customer response and operator services.
    • CSR’s have read-only access to retail & wholesale customer database and logistics planning.
    • CSR’s have read-only access to loyalty program software & VAS database.
    • Call center connected to all branches via WAN to enhance CRM
  • Market Strategy
    • Amount & Types of Mobile Content available:
      • User created (images, videoclips, music etc.)
      • Personal (music, movies, movieclips, games, applications, etc.)
      • Group (family, friends, daughter's soccer team etc.)
      • Community (dog owners' image album etc.)
      • Subscribed (Horoscope Multimedia news service etc.)
      • Network provided (location-based weather info etc.)
    Images MMSs Media/music Games Videoclips
  • Market Strategy Mobility is the Next Big Thing in Value Added Services
    • New mobile network based product category
      • First product: Command & Conquer Mobile Phone enabled Platform on mobile and over Xpress cell IVR Chat & SMS Chat service
    • Multi user services
      • near distance community gaming over Bluetooth
      • wide area mobile games using cellular networks
    • Opportunity for new revenue streams for operators
    • Collaboration with leading service developers and publishers
    • Xpress Cell also acts as a publisher for rich, interactive local games: Domna, Kot bu Seta, etc......
    • Service distribution on memory cards and via xpress websites on the Internet
  • Brands
  • Xpress Brand Value Strong brand image based on effective strategy
    • “ high quality, suitable price ”model
    • ► positive image (90-00 s )
    • Customer focused strategy
    • Clubcard - a loyalty scheme (2007)
    • Improving customer service &
    • customer shopping experience
      • Good value for money
      • Innovative
      • Local
      • Populist
      • Dynamic
    Creating Value for customers to earn their lifetime loyalty Creating value for customers, to earn their lifetime loyality [ ]
    • THANK YOU
    • Xpress Services Co. (K.S.C. closed )
    • Tel: +965 6009000
    • Fax: +965 2409202
    • Email: bader@xpresscell.com