Northwest Technology                      Get on board to social networking                              Tiffany Toliver  ...
What is Social Networking all about? Social Networking                  POPULAR SOCIAL  became popular in the           ...
Social Network Management            What we can do for your needs                                      Why itsBuild a uni...
Blogging Companies that invest in  blogging have been  proven to receive  significantly more leads.   External and Inter...
Social Media Social Networks help brands directly connect with their  consumers and gain a real understanding of their ta...
Social Media Benefits
Content Management A good marketing campaign can be made great  through honing in on internal and external management  of...
Creative Content DevelopmentContent should be:                 % of consumers that say brands have a responsibility to    ...
Viral Videos Why is a Viral Video Marketing           What can a successful viral video  Good For Your Company?         ...
Questions?
Thank You
Sources http://www.bazaarvoice.com/resources/stats eMarketer-www.emarketer.com/
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Tiffany Toliver Unit 1

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The importance of social media in 2012.

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  • Increase SEO…
  • to communicate with customers and other stakeholders. 10 countries – Australia, Germany, Brazil, France, Italy, Japan, Spain, Switzerland, U.S., U.K.
  • 3342 surveyed marketers from self=employed businesses to companies employing over 1000 employees. So according to over 3300 marketers at least 88% of them generated exposure for their business even if they spent as little as 1 to 5 hours per week on social media marketing. Marketers who spent more time experienced greater returns. Those with more years of social media experience spend more time each weekconducting social media activities. For example, 63% of people with 3 or more yearsof experience spend more than 10 hours a week doing social media activities. Only 41%of those with 1 to 3 years experience spend that much time.
  • A reason why you should allow us to lead your social network efforts is because we know the importance of creative content. We will do the research to specially talk to your consumers
  • You do a lot of things in the community, but is everyone aware of it? WE want to make sure that it reaches the masses by ABCD
  • Tiffany Toliver Unit 1

    1. 1. Northwest Technology Get on board to social networking Tiffany Toliver UNIT 1 IPTiffany Toliver 1IP
    2. 2. What is Social Networking all about? Social Networking  POPULAR SOCIAL became popular in the NETWORKING SITES 1990’s, allowing people of common interest,  Facebook activities or subjects to express themselves. In  Twitter 2005 it was reported that Myspace had more views  Blogs than Google.  Pinterest  Linkedin
    3. 3. Social Network Management What we can do for your needs Why itsBuild a unique connection with your consumer. importantBlogging  Things consistently evolve and so do the consumersSocial Networking needs. Social networking allows you to talk to yourSocial Media Strategy consumers directly to determine their needs and desires, therefore making you a step ahead of your competitors.
    4. 4. Blogging Companies that invest in blogging have been proven to receive significantly more leads.  External and Internal Blogs allow a forum to communicate directly with your clients while sharing insights into the people who represent your business. Establishes you as an industry leader and expert
    5. 5. Social Media Social Networks help brands directly connect with their consumers and gain a real understanding of their target audience.  4 in 5 active internet users visit social networks and blogs  Females and 18-34 year olds most active  70% adult social networkers shop online  Americans spend more time on Facebook than any other web site  53% adults follow a brand, 32% follow a celebrity  Snapshot of 10 major global markets show social networks and blogs reach over 70% of internet users
    6. 6. Social Media Benefits
    7. 7. Content Management A good marketing campaign can be made great through honing in on internal and external management of content. Consumer based targeted verbiage Viral videos Search Engine Optimization
    8. 8. Creative Content DevelopmentContent should be: % of consumers that say brands have a responsibility to address key social and environmental issues Entertaining Useful EducationalWill create: New Plateaus for Brand Re Established Brand Awareness Organic Community Experience
    9. 9. Viral Videos Why is a Viral Video Marketing  What can a successful viral video Good For Your Company? bring to you and your company?  While print, radio, and television  Millions of eyeballs on your video advertising have begun to  Increased awareness of your brand decline, we have seen online – lots of eyes on your video equals advertising increase lots of brand awareness dramatically.  Increased buzz about your brand – people will talk about your video  Consumers wise up to sneaky and ultimately your brand advertising strategies, but the  Low cost advertising – your only beauty of viral video marketing expense is the cost of the video is that people want to share itself your message with others  Residual rewards – videos stay because they find it fascinating around for a long time so or entertaining. consumers will continue to come across your video  Free Media Exposure – some viral videos are picked up and shared by major news sources and networks
    10. 10. Questions?
    11. 11. Thank You
    12. 12. Sources http://www.bazaarvoice.com/resources/stats eMarketer-www.emarketer.com/

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