Who ownes the SIM? a user-centric view on future networks

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Who owns the SIM? - should the user be in control of his SIM card? New business models for a user-centric approach.

Who owns the SIM? - should the user be in control of his SIM card? New business models for a user-centric approach.

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  • 1. Who owns the SIM card? - The Trusted Third Party Control of the Secure Element 5 June 2007 Josef Noll Senior Advisor, Movation AS josef.noll@movation.no, +47 9083 8066 Prof. stip., UniK/University of Oslo josef.noll@unik.no MOVATION – A competitive advantage for ALL invited companies and for Norwegian Innovation 1 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 2. e best ome of th rwegian where s e No initiative o build th iting selves t ery exc tion is a v mit them ation” quot;Mova om Norway c technology innov es in compani y, Abelia less m in wire aul Chaffe tea –P national “Innovation by Design” 2 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 3. Movation’s Open Innovation Arena Mobile Services Arena innovator mentor innovator core research partnership research mentor Innovation in an open network, supported by mentors and innovators 3 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 4. Movation owners 4 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 5. Our owners - SmartConnect – Seamless connectivity - Web miner, Music Search - (Mobile) Search Platform - Mobile browser, desktop, Opera Mini - Indoor location, Wireless equipment - Worldwide operator > 120 Mio customers - Satellite phones and communications at sea and on land. Mobile services with an international perspective 5 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 6. Movation focus areas • Mobile Landing Pads – Mobile Semantic Web: Service world on the mobile • Personalised Mobile – personalised services on the mobile – learning and adaptation • Mobile Marketing – personalised and context related services • Mobile Security – Security platform for Internet banking, service access, mobile content handling -> Attila.no • Convenience • using Domain Names instead of numbers Innovative services for the mobile world – from Movation and Partners 6 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 7. Content • NFC market actors – Telecom Operators, SIM card provider, Equipment manufacturers – Bank, Mastercard, Visa, – Regulatory bodies, customers • I-centric vision - customer view – management, trust – new roles in NFC business • Business solution – third party business model – role of secure element • Challenges and benefits 7 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 8. Mobile Market • 2006: • Mobile workforce: 40-70 % of a group in • 1020 million mobiles different locations • 209 million PCs • 90 % of the employees • 4 Billion people with mobile in 2009 away from HQ • Q4/2006: > 30 % smartphones in Norway • 20-30 % smartphones by 2009. Nordic European 65.00 Opera Desktop Adobe Flash J2ME (Opera Mini) 90.0 48.75 67.5 32.50 45.0 16.25 22.5 0 2006 2008 2010 0 Smartphone penetration [%] in Europe and the 2006 2008 2010 Nordic Handset functionality in market share [%] for the Nordic market [“Mobile Phone Evolution”, Movation White paper, May 2007] 8 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 9. Mobile Services, incl. NFC • NFC needs next • Focus in 2008 on generation phones mobile web • S60, UIQ, ... • Push content upcoming • Common Application development • Integrated SMS authentication Mobile Web Push context NFC payment 60 development 45 30 15 0 2006 2008 2010 Expected customer usage [%] “have tried” of mobile services in the Nordic Market [“Mobile Phone Evolution”, Movation White paper, May 2007] 9 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 10. One natural NFC player? • Telecom Operators ✓ have established customer and content provider relation ✓ current business (content provider access) gets less important ✓ NFC is opportunity for new business – inhomogenous infrastructure at operators • Bank, Mastercard, Visa,... ✓ natural choice for payment solutions – micro-payment and small transactions not successful – integration of content providers is new area, mobile is Telecom • SIM card provider: Gemalto, G&D ✓ harmonised infrastructure – unknown for the customer, no trust relationship • Handset manufacturers – global market players No obvious NFC player, need Innovation partnership 10 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 11. Content • NFC market actors • I-centric vision - customer view – management – trust • Business solution – Third party solution business model – Role of security element • Challenges and benefits 11 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 12. Customer view • Regulatory bodies – Following national laws Content – Customer protection (privacy) Content provider provider • Customer preferences Content provider – Trust relation – Clear value proposition (convenience) Content – Information/advertisement overload aggregator Customer care provider • Main duties for NFC players Trust provider – Customer relation (paying the bill) Privacy Personalisation – Service integration – New business concepts – Customer protection (information overload) Convenient user services, covering trust, privacy, providing personalisation 12 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 13. Identity handling • Identity is attributes of your persona – Social, Corporate and Private IDs • Internet was built without an identity layer – Identity 2.0 stems from Web 2.0 – People, information and software – More user-oriented (wikis, comments, tags) – More seamless web services (AJAX) • Service related security – Provide just the information which is necessary • Mobile challenges – Traceability – 24/7 availability Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 14. Customer care through Identity management • User centric ID management Identity – More like real life ID’s (passport, license) – Multiple ID’s (PID, SID, CID) Personal – Certificates and preferences (PID) – Choose attributes ~more privacy • ID providers Corporate Social (CID) – Multiple providers (SID) – Own certificates • Mobile, and de-centralised Customer care provider Trust provider Privacy Personalisation Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 15. Content • NFC market actors • I-centric vision - customer view • Business solution – Third party solution business model – Role of security element • Challenges and benefits 15 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 16. Authentication provider Seamless authentication Auth. provider Content Service Physical access, .mp3, VPN access access .jpg Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 17. ID, trust and personalisation provider Who provides?  Certifica Remote services ID provider te – Where to store?  Network – Phone – How to store/backup?  long term, short term – Proximity services Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 18. Third party business model • Media, • Banks, Service providers Content provider • Telecom, Corporate, Home Service Payment aggregator • Service aggregator provider • Convenient interfaces • Ease of use Identity and personalisation • Identity and personalisation provider provider Customer Authentication care and Access • Convenience provider • Trust 18 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 19. The secure element: SIM card Identity and personalisation Service Authentication provider aggregator and Access provider Send key and Send info to • SIM is secure credentials recipient element NFC communication Send service to unit • controlled environment phone NFC2SIM • over-the-air update • open for applications SIM Smartcard interfaces ISO/IEC 7816 • SIM will be owned by user • managed by trusted third party Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 20. Challenges and Benefits 200 Convenience How insecure is the of usage Internet? Will the phone be the only secure element? 150 Visa and Mastercard 100 enable convenient small amount purchases Are facebook and flickr more trusted than telecom operators? 50 Dynamic service environment? On-the-fly creation of services? 0 2006 2008 2010 Telco favourite Third party favourite 20 Josef Noll, “Who owns the SIM?”, 5 June 2007
  • 21. Conclusions • The user is always connected to services using multiple networks • Service related information – privacy (just what is needed) – application security • Personalisation is based on Identity management – Identity provision from public authorities, banks, mobile operators, … – using preferences, keys and certificates • Operators have to face a dynamic service landscape – Content provider access (CPA) becomes less important – Convenience and user focus are key issues – Open co-operation (SIM, handset, operator, content provider) is key to success Movation - Open Innovation Arena Josef Noll, “Who owns the SIM?”, 5 June 2007