Effectively promote your music
                                      How to?




                                         ...
inTOWN Management
              Has a background of experience in:
              !      Artist Management
              ! ...
an inTOWN WEBSITE
                             How does it work?




                                     3
Wednesday, Jul...
inTOWN Online
               ! Goal
               Giving Artists / Entertainment organizations the tools to simplify cros...
Social Media
               ! Goal
               To integrate social media in such a way that only a few steps are necess...
A small selection of available social media


                      Twitter      Linkedin                         Flickr  ...
Website
            !A website build by intown integrates social media to the best
            When a news items is being ...
Situation with an inTOWN website



                                       Website




                                   ...
Situation with an inTOWN website
                                                                                         ...
Situation with an inTOWN website
                                                                                         ...
Situation with an inTOWN website
                                                                                         ...
Situation with an inTOWN website
                                                                                         ...
Situation with an inTOWN website
                                                                                         ...
Situation with an inTOWN website
                                                                                         ...
A news item can automatically be sent to:
                                                      !Facebook
                ...
Twitter/Social Media Integration




              The visitor can promote you and can send your news to Twitter, Facebook...
Web Site
              !inTOWN Makes it easy for the vistor:
              The visitor can login with an existing account
...
Login Integration
                          Both user and visitor can login with existing accounts




                   ...
Branding
                !inTOWN takes care of cross media branding:
                Giving rest to Social media and ‘trad...
BRANDING:
                          ! Design of Twitter background looks like the website
                          ! 1 cl...
!more possibilities:
                   Related:
                   1. Combine news items:
                      • Guide t...
Related
                          News items point to other (earlier) messages related to the content




                ...
Profiles
                  Profielen: Extended Biographies to update theirmedia (photos/videos) to the site.
             ...
Agenda




                          Clear agenda with:
                          ! It’s own RSS feed
                    ...
Agenda
                                                                            CMS
             Clear agenda with grea...
Agenda
                          !   Automatically generated after updating the agenda (can be adjusted by adding media)
 ...
CMS
                                                   Duplicate news
                          If the concent is almost t...
CMS
                                                      Photo Gallery




                          A photo album system...
Another example of integrating
                                                                           Social Stream
  ...
EXAMPLES



                                     24
Wednesday, July 7, 2010
Bourbon Street
                                                    www.bourbonstreet.nl

                Bourbon Street is...
Links to
                                                        social media
                                            ...
Related


                          Social Media
                          •Visitor can post to
                          ...
•
                              Comments
                              Underneath a news
                            item
...
Guru Tributes
                                                       www.gurutributes.com

              The official tribu...
Categories
                          •Filter the news




                                             Twitter feed
      ...
promote this page       Saluts
                                              •(comments)




                            T...
COSTS
                          Packages




                                     32
Wednesday, July 7, 2010
MEDIA:
                                                    PAckage: BASIC
                                                ...
Upcoming SlideShare
Loading in …5
×

Online Music Development & Promotion

2,439 views
2,355 views

Published on

A little introduction of what my company can do for artists and/or entertainment companies, concerning web development and social media promotion

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,439
On SlideShare
0
From Embeds
0
Number of Embeds
78
Actions
Shares
0
Downloads
36
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Music Development & Promotion

  1. 1. Effectively promote your music How to? 1 Wednesday, July 7, 2010
  2. 2. inTOWN Management Has a background of experience in: ! Artist Management ! Event production ! Event Promotion ! Music Branding But also: ! Web Development ! Graphic Design ! Social Media ! Online Promotion And now combines that experience by offering other entertainment organizations & individuals the tools & knowledge to use the world wide web and it!s social media to the max. It all starts with a Multi functional website... 2 Wednesday, July 7, 2010
  3. 3. an inTOWN WEBSITE How does it work? 3 Wednesday, July 7, 2010
  4. 4. inTOWN Online ! Goal Giving Artists / Entertainment organizations the tools to simplify cross media promotion and fit this within a clear design including branding as an important pointer. ! tools 1. A Cross Media website as base 2. Social Media work shops 3. Explain Social Media and implementing it out (design, content) 4. Continuous service to and implementation of cross media promotion accompaniment 5. Cross media branding 4 Wednesday, July 7, 2010
  5. 5. Social Media ! Goal To integrate social media in such a way that only a few steps are necessary to cross post a message. 5 Wednesday, July 7, 2010
  6. 6. A small selection of available social media Twitter Linkedin Flickr RSS Delicious Yahoo StumbleUpon MySpace DiggiT Technorati facebook hyves Skype Google Last FM YouTube NuJij Mixin Four Square It ‘only’ costs knowledge, strategy and time 6 Wednesday, July 7, 2010
  7. 7. Website !A website build by intown integrates social media to the best When a news items is being post, it automatically re-posts it to social media: 1. Hyves Blog 2. Facebook Notes (Fan page or personal profile) 3. MySpace RSS 4. Twitter Visitors can promote the news item to their own social media by sending it to: 1. Their own Facebook status update 2. iLike @ own Facebook profile 3. Twitter 4. Send it by email to a friend 5. StumbleUpon 6. Their own MySpace 7. Or more: StumbleUpon, LinkedIn, Plaxo, Delicious, Mixxx, Google Reader, Google Buzz > A total of 300 services possible. Through the social media pages, visitors there can also repost the news. 1. iLike Facebook 2. Share Facebook 3. Etc 7 Wednesday, July 7, 2010
  8. 8. Situation with an inTOWN website Website You Visitor Website is the base automatically 8 Wednesday, July 7, 2010
  9. 9. Situation with an inTOWN website Your MySpace Your Hyves Website Your Twitter Your You Facebook Visitor News posted on the website will automatically be sent to Social Media automatically 8 Wednesday, July 7, 2010
  10. 10. Situation with an inTOWN website Your MySpace Your Hyves Twitter feed Website Your Twitter friends, comments Your You Facebook Visitor Some things automatically come back automatically 8 Wednesday, July 7, 2010
  11. 11. Situation with an inTOWN website Your MySpace Your Hyves Twitter feed Website Your Twitter RSS Visitor NuJij friends, comments Visitor Twitter Visitor Hyves Visitor Send to friend Visitor StumbleUpon Visitor MySpace Your You Facebook Visitor The visitor can repost to own social media automatically 8 Wednesday, July 7, 2010
  12. 12. Situation with an inTOWN website Your MySpace Your Hyves Twitter feed Website Your Twitter RSS Visitor NuJij friends, comments Visitor Twitter Visitor Hyves Comments Visitor Send to friend Visitor StumbleUpon Visitor MySpace Your Like You Facebook Visitor Placing comments or click iLike (facebook) automatically 8 Wednesday, July 7, 2010
  13. 13. Situation with an inTOWN website Your MySpace Your Hyves Twitter feed Website Your Twitter RSS Visitor NuJij Visitor respect friends, comments Visitor Twitter Visitor Hyves Visitor Comments Retweet Visitor Send to friend Visitor StumbleUpon Visitor MySpace Your Like You Bezoeker Facebook Share Visitor Or sent from your social media automatically 8 Wednesday, July 7, 2010
  14. 14. Situation with an inTOWN website Your MySpace Your youtube Your Hyves Twitter feed Website Your Twitter RSS Visitor NuJij Visitor respect friends, comments Visitor Twitter Visitor Hyves Visitor Comments Retweet Visitor Send to friend Visitor StumbleUpon Visitor MySpace Your Like You Bezoeker Facebook Share Visitor YouTube videos can be placed automatically 8 Wednesday, July 7, 2010
  15. 15. A news item can automatically be sent to: !Facebook !Hyves !MySpace !Twitter A news item on your site: same news item automatically on facebook 9 Wednesday, July 7, 2010
  16. 16. Twitter/Social Media Integration The visitor can promote you and can send your news to Twitter, Facebook, by email, bookmark, Stumble Upon, Myspace and more 10 Wednesday, July 7, 2010
  17. 17. Web Site !inTOWN Makes it easy for the vistor: The visitor can login with an existing account 1. To place a comment often a login is required. This, because we want to keep the visitors info for promotional issues. 2. Instead of requiring a new profile by the visitor, we can offer the visitor to login with their Twitter/Facebook account and still collect the wanted info. important note: You want to direct the visitor to your own website, because that data/info is what you own. You don!t own Facebook/MySpace or Twitter data. 11 Wednesday, July 7, 2010
  18. 18. Login Integration Both user and visitor can login with existing accounts 12 Wednesday, July 7, 2010
  19. 19. Branding !inTOWN takes care of cross media branding: Giving rest to Social media and ‘traditional’ promotion material 1. Make it recognizable 2. By decorating the social media accounts: 1. Twitter background 2. Hyves profile 3. MySpace layout 4. Facebook > profile picture 13 Wednesday, July 7, 2010
  20. 20. BRANDING: ! Design of Twitter background looks like the website ! 1 clear "Look & Feel! 14 Wednesday, July 7, 2010
  21. 21. !more possibilities: Related: 1. Combine news items: • Guide the visitor by giving them a selection of related news specified to a specific news item. • To combine by using tags 15 Wednesday, July 7, 2010
  22. 22. Related News items point to other (earlier) messages related to the content 16 Wednesday, July 7, 2010
  23. 23. Profiles Profielen: Extended Biographies to update theirmedia (photos/videos) to the site. including own info and even to post news ! These individuals could have their own login 17 Wednesday, July 7, 2010
  24. 24. Agenda Clear agenda with: ! It’s own RSS feed ! Month selection ! Subscribe by iCal and Google Calendar 18 Wednesday, July 7, 2010
  25. 25. Agenda CMS Clear agenda with great possibilites: ! It generates it’s own news item on the front page ! This news item can be published immediatly or pop-up on the day of the show. ! Bulk import from Excel 19 Wednesday, July 7, 2010
  26. 26. Agenda ! Automatically generated after updating the agenda (can be adjusted by adding media) ! These (news)items also will automatically be posted to social media 20 Wednesday, July 7, 2010
  27. 27. CMS Duplicate news If the concent is almost the same, this will save re-writing a new post. 21 Wednesday, July 7, 2010
  28. 28. CMS Photo Gallery A photo album system with a clear in-depth structure: With hyarchie aanmaken, f.e.: I.2010 < Album I.1.September < Album I.1.1.10 september < Gallery I.1.2.18 september < Gallery I.2.Oktober < Album I.2.1.10 oktober < Gallery I.2.2.18 oktober < Gallery 22 Wednesday, July 7, 2010
  29. 29. Another example of integrating Social Stream social media is to collect them within your website > Visitors don!t have to navigate away to social media (but still can if wanted) your youtube videos your flickr photos your twitter updates your facebook updates your blog posts 23 Wednesday, July 7, 2010
  30. 30. EXAMPLES 24 Wednesday, July 7, 2010
  31. 31. Bourbon Street www.bourbonstreet.nl Bourbon Street is a small club in Amsterdam and needed: ! Full Social Media integration for visitors to promote the content ! Artist profiles including Media (photos, audio, video) ! A good agenda that is easy to "keep! ! Branded Design ! Soon: a shop for the club!s merchandise 25 Wednesday, July 7, 2010
  32. 32. Links to social media Navigation News Short Agenda Link to full agenda Twitter feed Popup RSS Search 26 Wednesday, July 7, 2010
  33. 33. Related Social Media •Visitor can post to own social media. •Integrated within general design 27 Wednesday, July 7, 2010
  34. 34. • Comments Underneath a news item Social Login •Visitor can login with Facebook/Twitter 28 Wednesday, July 7, 2010
  35. 35. Guru Tributes www.gurutributes.com The official tribute site dedicated to the late Guru of Gang Starr (R.I.P.) ! A register for visitors to post a "last salut! to Guru. Including the possibility to add video/photos and links by the visitor ! Easy login to place these saluts and comment on news ! Special tributes (Audio/Video/Artwork) updated by the website manager and clearly categorized: visitors will be able to easily navigate through categorized news (f.e.: just artwork) 29 Wednesday, July 7, 2010
  36. 36. Categories •Filter the news Twitter feed 30 Wednesday, July 7, 2010
  37. 37. promote this page Saluts •(comments) Twitter Login 31 Wednesday, July 7, 2010
  38. 38. COSTS Packages 32 Wednesday, July 7, 2010
  39. 39. MEDIA: PAckage: BASIC SOCIAL: Video Embed (youtube/vimeo) Twitter Feed Video Upload Twitter Login Audio upload Facebook Login Audio Embed Facebook status update (by visitor) Photo Gallery Email to friend (by visitor) LightBox StumbleUpon (by visitor) FRONT END: RSS subscription (by visitor) Basic navigatie (tot 5 paginas) TweetMe (by visitor) Basic Design: Header, footer, background, kleuren Facebook Like (by visitor) Adjusted Design Like/Rating (d by visitors) van nieuws items Fully integrated design Twitter Feed CMS Extras: Mailinglist subscribe form Duplicate Post Contact form Autofeed import Several pages (info, profiles, categories) Download monitor Mobile site (standard layout)* SEO integration Related Posts Google Analytics integration in CMS Agenda (with related posts) Extra!s: CMS: Multiple language site WYSIWYG Editor Mobile site with adjusted layout Place News/Content yourself Intense Debate Image upload Google Maps Categorize the news Facebook fanbox Adjust Pages* Facebook find us on Facebook widget Several users with adjusted "rights! Shop Social Stream 33 Wednesday, July 7, 2010
  40. 40. MEDIA: package: LUXE SOCIAL: Video Embed (youtube/vimeo) Twitter Feed (see front end) Video Upload Twitter Login Audio upload Facebook Login Audio Embed Facebook status update (by visitor) Photo Gallery Email to friend (by visitor) LightBox StumbleUpon (by visitor) RSS abonnement (by visitor) FRONT END: TweetMe (by visitor) Extended navigation Facebook Like (by visitor) Basic Design: Header, footer, background, kleuren Like/Rating (by visitor) of news items Adjusted Design Fully integrated design CMS Extras: Twitter Feed Duplicate Post Mailinglist subscribe form Autofeed import Contact form Download monitor Several pages (info, profiles, categories) SEO integration (basic) Mobile site (standard layout)* Google Analytics (via Google) Related Posts Agenda (with related posts) Extra!s: CMS: Multiple Languages WYSIWYG Editor Mobile site with adjusted layout Place News/Content yourself Intense Debate Image upload Google Maps Categorize the news Facebook fanbox Adjust Pages* Facebook find us on Facebook widget Several users with adjusted "rights! Shop Social Stream 34 Wednesday, July 7, 2010
  41. 41. MEDIA: package: SUPER DELUXE SOCIAL: Video Embed (youtube/vimeo) Twitter Feed (see front end) Video Upload Twitter Login Audio upload Facebook Login Audio Embed Facebook status update (by visitor) Photo Gallery Email to friend (by visitor) LightBox* StumbleUpon (by visitor) RSS feed (by visitor) FRONT END: TweetMe (by visitor) Extended navigation Facebook Like (by visitor) Basic Design: Header, footer, background, colors Like/Rating (by visitor) of news items Adjusted Design CMS Extras: Fully Integrated design Duplicate Post* Twitter Feed Autofeed import* Mailinglist subscribe form Download monitor Contact form SEO integratie (uitgebreid)* Diverse pages (info, profiles, categories) Google Analytics (via Google) Mobiele site (standard layout)* Related Posts Extra!s: Agenda (with related posts) Meertalige site CMS: Mobiele site met standaard layout WYSIWYG Editor Mobiele site met eigen layout Place News/Content yourself Intense Debate Image upload Google Maps Categorize the news Facebook fanbox Adjust Pages* Facebook find us on Facebook widget Several users with adjusted "rights! Shop Social Stream 35 Wednesday, July 7, 2010
  42. 42. Social Media implementation: Subscription & SOCIAL What else can we do? Hyves / Twitter background ... ! Organize a photo shoot ! Virals (online video advertisement) Facebook Fanpage implementation ... ! Flash banners and first content ! Execution of online promotion: MySpace implementation + Layout ... • Emailings Social Stream .... • Management of social media (Hyves, Facebook fan pages, Twitter, etc) • Send around agenda info to other sites EXTRAs: • reverbNation Shop Basic (integration inTOWN) ... ! Present a cross media promotion concept Shop fully self hosted ... ! Graphic design of promo material (flyers/posters) Facebook widgets ... ! Plugin Development Intense Debate ... ! Integrating Social Media into real time events Multiple Language site ... ! Ask us... Server (per year) ... Subscription: If you take a service subscription we will be at your service to update and upgrade your website and plugins but you also might use it for other things like: Subscribtion price per month: ... euro/dollars > guarantees 3 hrs of service Guiding content placement on the website Extra hrs: .... euro/dollars per hr Guiding the use of Social Media Without subscription: Design of banners and other promotion material ... euro/dollars per hrs Upgrades and adjustment of plugins and site items *please ask us about an estimate .... Wednesday, July 7, 2010
  43. 43. ! NOTES Lightbox: When someone clicks a photo, it will appear screen filled ! Twitter feed = Twitter updates of your own Twitter account ! Mobile site = An adjusted mobile site is easier to load by mobile phones. ! Related post: combines news items based on content (adjustable) ! WYSIWYG= an easy to use editor to update content. ! Pages = Static pages like “Info”, “Guestbook”, “About” ! Duplicate Post = to duplicate news to avoid typing a new post that has almost the same content. ! Auto feed import: to import news of other (RSS) sites. With the possibility to approve or disapprove. ! SEO Integration : SEO integration within the code of the site is possible, but there is also the possibility to integrate it in each news item and place your own key words. This will make it easier for search engines to find your site. ! Google Analytics: We can set up a Google account for you. To view the analytics you will have to login into your Google account. However: we can also integrate these analytics into your websites CMS. ! CMS = Content Management system > The "back-end! of your website where you can update news and manage the content of your site. ! Plugins: these are used for several functionalities of the site. They have to be upgraded regularly. ! Wordpress = An open source Content Management system. It has many functionalities and possibilities and that!s why we love to use it as a CMS system. ! API = Application programming interface: the code needed to talk to services like Twitter, Facebook, etc to make your own application using social data. ! Social Stream or Life Stream: an overview of all social media updates; having Twitter, Facebook, Flickr, etc collected on one page 37 Wednesday, July 7, 2010
  44. 44. Info Tineke Timmerman Jay developer Tillery Web/Graphic Design Web Wordpress Development (Wordpress) plugin development Event production API specialist Music Promoter JQuery specialist http://www.twitter.com/inTOWN_NL http://www.twitter.com/jtillz urbanlatina jaytillery http://nl.linkedin.com/in/intown http://linkedin.com/in/jaytillery http://www.facebook.com/inTOWN http://www.facebook.com/JayTillery Email: tineke@in-town.nl Email: touch@jaytillery.com Website: http://www.in-town.nl/ Website: http://www.jaytillery.com Portfolio: http://www.in-town.nl/profile/ 38 Wednesday, July 7, 2010

×