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Top 10 Tourism Trends for 2013
 

Top 10 Tourism Trends for 2013

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Troy Thompson starts off your 2013 right, with a look at the top 10 trends that will impact tourism in the year to come. From social to search, 'Tourism Trends for 2013' will identify key travel ...

Troy Thompson starts off your 2013 right, with a look at the top 10 trends that will impact tourism in the year to come. From social to search, 'Tourism Trends for 2013' will identify key travel trends...ones to watch and ones to ignore...plus recommendations for what to do right now. Truly a can't miss session to start your year.

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Top 10 Tourism Trends for 2013 Top 10 Tourism Trends for 2013 Presentation Transcript

  • TRENDS
  • 1 MOBILE
  • 1 The average destination receives 20.52% of total traffic from mobile.Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
  • 1 Travelers typically plan 1.7 days. in advance on a phone.Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
  • 2 TABLET
  • 2 The share of website visits from tablets grew approximately 10x faster than the rate for smartphones.Source: Adobe® Digital Index Report / May 2012
  • 2 Travelers typically plan 20 days. in advance on a tablet.Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
  • 3 LOCAL
  • 3 Start your local efforts atgetlisted.org
  • 3
  • 3
  • 3
  • 3 1/3 of mobile searches have local intent.Source: Think With Google / Understanding Mobile Users
  • 3 FacebooksGraph Search demands accurate, local content.
  • 4CUSTOMEROWNERSHIP
  • 4 Googles Field Trip app has been downloaded nearly 500,000 times.Source: Google Field Trip
  • 4
  • 4
  • 5 SOCIAL SERVICE
  • 5 One in five consumers, 17% has used social media at least once in the last year to obtain a customer service response.Source: American Express® Global Customer Service Barometer
  • 5 42% of consumers expect a social media response within one hour.Source: Edison Research / The Social Habit
  • 5 Americans will tell an average of 15 people about positive (customer service) experiences.Source: American Express® Global Customer Service Barometer
  • 6HUMANIZATION
  • 6
  • 7SPACE SHARING
  • 7
  • 7 Airbnb is filling more rooms nights thanHilton Hotels.Source: TechCrunch / December 2012
  • 7Source: TechCrunch / December 2012
  • 7Source: TechCrunch / December 2012
  • 7Source: TechCrunch / December 2012
  • 8PHOTOS + VIDEO
  • 8 40 million photos are posted to Instagram everyday.Source: Instagram Press Center
  • 8
  • 9 CONTENT MARKETING
  • 10 BASICS
  • BUZZWORDS
  • B RESPONSIVE
  • BSource: speckyboy / The Next Step in the Evolution of Responsive Web Design: Responsivity Analysis
  • BSource: speckyboy / The Next Step in the Evolution of Responsive Web Design: Responsivity Analysis
  • B NATIVE ADS
  • BGRAPH SEARCH
  • BSource: http://actualfacebookgraphsearches.tumblr.com/
  • BSource: http://actualfacebookgraphsearches.tumblr.com/
  • BULLSH*T
  • * QR CODES
  • * BIG DATA
  • *GAMIFICATION
  • THANKStroy@travel2dot0.com
  • ICONSdribbble.com/victorerixon