Top 10 Tourism Trends for 2013

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Troy Thompson starts off your 2013 right, with a look at the top 10 trends that will impact tourism in the year to come. From social to search, 'Tourism Trends for 2013' will identify key travel trends...ones to watch and ones to ignore...plus recommendations for what to do right now. Truly a can't miss session to start your year.

Published in: Travel

Top 10 Tourism Trends for 2013

  1. 1. TRENDS
  2. 2. 1 MOBILE
  3. 3. 1 The average destination receives 20.52% of total traffic from mobile.Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
  4. 4. 1 Travelers typically plan 1.7 days. in advance on a phone.Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
  5. 5. 2 TABLET
  6. 6. 2 The share of website visits from tablets grew approximately 10x faster than the rate for smartphones.Source: Adobe® Digital Index Report / May 2012
  7. 7. 2 Travelers typically plan 20 days. in advance on a tablet.Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
  8. 8. 3 LOCAL
  9. 9. 3 Start your local efforts atgetlisted.org
  10. 10. 3
  11. 11. 3
  12. 12. 3
  13. 13. 3 1/3 of mobile searches have local intent.Source: Think With Google / Understanding Mobile Users
  14. 14. 3 FacebooksGraph Search demands accurate, local content.
  15. 15. 4CUSTOMEROWNERSHIP
  16. 16. 4 Googles Field Trip app has been downloaded nearly 500,000 times.Source: Google Field Trip
  17. 17. 4
  18. 18. 4
  19. 19. 5 SOCIAL SERVICE
  20. 20. 5 One in five consumers, 17% has used social media at least once in the last year to obtain a customer service response.Source: American Express® Global Customer Service Barometer
  21. 21. 5 42% of consumers expect a social media response within one hour.Source: Edison Research / The Social Habit
  22. 22. 5 Americans will tell an average of 15 people about positive (customer service) experiences.Source: American Express® Global Customer Service Barometer
  23. 23. 6HUMANIZATION
  24. 24. 6
  25. 25. 7SPACE SHARING
  26. 26. 7
  27. 27. 7 Airbnb is filling more rooms nights thanHilton Hotels.Source: TechCrunch / December 2012
  28. 28. 7Source: TechCrunch / December 2012
  29. 29. 7Source: TechCrunch / December 2012
  30. 30. 7Source: TechCrunch / December 2012
  31. 31. 8PHOTOS + VIDEO
  32. 32. 8 40 million photos are posted to Instagram everyday.Source: Instagram Press Center
  33. 33. 8
  34. 34. 9 CONTENT MARKETING
  35. 35. 10 BASICS
  36. 36. BUZZWORDS
  37. 37. B RESPONSIVE
  38. 38. BSource: speckyboy / The Next Step in the Evolution of Responsive Web Design: Responsivity Analysis
  39. 39. BSource: speckyboy / The Next Step in the Evolution of Responsive Web Design: Responsivity Analysis
  40. 40. B NATIVE ADS
  41. 41. BGRAPH SEARCH
  42. 42. BSource: http://actualfacebookgraphsearches.tumblr.com/
  43. 43. BSource: http://actualfacebookgraphsearches.tumblr.com/
  44. 44. BULLSH*T
  45. 45. * QR CODES
  46. 46. * BIG DATA
  47. 47. *GAMIFICATION
  48. 48. THANKStroy@travel2dot0.com
  49. 49. ICONSdribbble.com/victorerixon
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