The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The Age Of The Digital Consumer

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The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and …

The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything?

Covering a range of topics and trends, including social, mobile, branding, customer service, positioning and sustainability, The New Normal will challenge your thinking while providing much needed to relief and direction for your consumer strategy. (Version presented at the Hoosier Hospitality Conference.)

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  • 1. TheNEW NORMAL25 LESSONS TO HELP YOUR TOURISM ORGANIZATION THRIVE IN THE AGE OF THE DIGITAL CONSUMER.
  • 2. @travel2dot0 • #HHC2013@travel2dot0
  • 3. @travel2dot0 • #HHC2013#HHC2013
  • 4. @travel2dot0 • #HHC2013KICKING OFF#HHC2013 W/ AKEYNOTE FROM@travel2dot0.
  • 5. @travel2dot0 • #HHC2013slideshare.net/tthompson
  • 6. @travel2dot0 • #HHC2013
  • 7. @travel2dot0 • #HHC2013
  • 8. @travel2dot0 • #HHC2013
  • 9. @travel2dot0 • #HHC2013
  • 10. @travel2dot0 • #HHC2013THOUGHTLEADER
  • 11. @travel2dot0 • #HHC2013ANNOYING
  • 12. @travel2dot0 • #HHC2013ONE OF THEFOURHORSEMEN OFTHE DIGITALAPOCALYPSE
  • 13. @travel2dot0 • #HHC2013A HANDSOMEDREW CAREY
  • 14. @travel2dot0 • #HHC2013Troy
  • 15. @travel2dot0 • #HHC2013Troy Drew
  • 16. @travel2dot0 • #HHC2013The LESSONS
  • 17. @travel2dot0 • #HHC2013No. 1 KNOW THE MARKETPLACE.
  • 18. @travel2dot0 • #HHC2013THE AVG. DMOGETS ABOUT22% OF WEBTRAFFIC FROMMOBILE. Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
  • 19. @travel2dot0 • #HHC2013WEB VISITSFROM TABLETSGREW 10XFASTER THANMOBILE. Source: Adobe® Digital Index Report / May 2012
  • 20. @travel2dot0 • #HHC2013AIRBNB ISFILLING MOREROOM NIGHTSTHAN HILTONHOTELS. Source: TechCrunch / December 2012
  • 21. @travel2dot0 • #HHC2013pewinternet.orgdestinationanalysts.comtravel2dot0.com
  • 22. @travel2dot0 • #HHC2013 ASK YOURNo. 2 CUSTOMERS WHAT THEY THINK.
  • 23. @travel2dot0 • #HHC2013consumer surveys
  • 24. @travel2dot0 • #HHC2013
  • 25. @travel2dot0 • #HHC2013No. 3 STOP CALLING IT BRANDING.
  • 26. @travel2dot0 • #HHC2013
  • 27. @travel2dot0 • #HHC2013STORY +EXPERIENCE /EXPECTATION =BRAND
  • 28. @travel2dot0 • #HHC2013Gran Bahia Principe Punta Cana
  • 29. @travel2dot0 • #HHC2013Gran Bahia Principe Punta Cana
  • 30. @travel2dot0 • #HHC2013LEnfant Plaza
  • 31. @travel2dot0 • #HHC2013LEnfant Plaza
  • 32. @travel2dot0 • #HHC2013 UNDERSTANDNo. 4 YOUR PLACE IN THE FUNNEL.
  • 33. @travel2dot0 • #HHC2013No. 6 TIM ALLEN IS A JERK.
  • 34. @travel2dot0 • #HHC2013
  • 35. @travel2dot0 • #HHC2013No. 6 BE USEFUL + HELPFUL.
  • 36. @travel2dot0 • #HHC2013YOU BETTER BEREALLY FUNNYOR REALLYUSEFUL. STARTW/ USEFUL.
  • 37. @travel2dot0 • #HHC2013 BRANDNo. 7 LOYALTY HAS BEEN REPLACED.
  • 38. @travel2dot0 • #HHC2013
  • 39. @travel2dot0 • #HHC2013 UTILITY ISNo. 8 THE NEW LOYALTY.
  • 40. @travel2dot0 • #HHC2013 CUSTOMERNo. 9 SERVICE IS SOCIAL.
  • 41. @travel2dot0 • #HHC2013YOUR SOCIALSTRATEGY ISGREATCUSTOMERSERVICE.
  • 42. @travel2dot0 • #HHC2013
  • 43. @travel2dot0 • #HHC2013 PASSIONNo. 10 MAKES IT EASIER.
  • 44. @travel2dot0 • #HHC2013or
  • 45. @travel2dot0 • #HHC2013or
  • 46. @travel2dot0 • #HHC2013or
  • 47. @travel2dot0 • #HHC2013WOULD YOUGET A LOGOTATTOOED ONYOUR ASS?
  • 48. @travel2dot0 • #HHC2013Coca-Cola
  • 49. @travel2dot0 • #HHC2013Harley-Davidson
  • 50. @travel2dot0 • #HHC2013ET
  • 51. @travel2dot0 • #HHC2013Apple
  • 52. @travel2dot0 • #HHC2013Geek Squad
  • 53. @travel2dot0 • #HHC2013Google
  • 54. @travel2dot0 • #HHC2013ALF
  • 55. @travel2dot0 • #HHC2013Popeyes
  • 56. @travel2dot0 • #HHC2013Mitt Romney
  • 57. @travel2dot0 • #HHC2013Eli + Payton
  • 58. @travel2dot0 • #HHC2013CONSUMERPASSIONMAKES SOCIALMEDIA EASIER.
  • 59. @travel2dot0 • #HHC2013
  • 60. @travel2dot0 • #HHC2013
  • 61. @travel2dot0 • #HHC2013
  • 62. @travel2dot0 • #HHC2013115 RTs 1,370 RTs 16,000 RTs
  • 63. @travel2dot0 • #HHC2013
  • 64. @travel2dot0 • #HHC2013 THE GOAL ISNo. 11 GOALS, NOT FANS.
  • 65. @travel2dot0 • #HHC201378k Passion Ceiling 7k
  • 66. @travel2dot0 • #HHC20134. SALES
  • 67. @travel2dot0 • #HHC20133. LOYALTY4. SALES
  • 68. @travel2dot0 • #HHC20132. POSITIONING3. LOYALTY4. SALES
  • 69. @travel2dot0 • #HHC20131. SERVICE2. POSITIONING3. LOYALTY4. SALES
  • 70. @travel2dot0 • #HHC2013YOU NEED ALAUNCH,COMM. + EXITPLAN FOR EACHCHANNEL.
  • 71. @travel2dot0 • #HHC2013No. 12 ENCOURAGE YOUR FANS.
  • 72. @travel2dot0 • #HHC2013
  • 73. @travel2dot0 • #HHC2013 EXPECT THENo. 13 SHIT TO HIT THE FAN.
  • 74. @travel2dot0 • #HHC2013
  • 75. @travel2dot0 • #HHC2013
  • 76. @travel2dot0 • #HHC2013
  • 77. @travel2dot0 • #HHC2013No. 14 BE PREPARED TO RESPOND.
  • 78. @travel2dot0 • #HHC2013SOCIAL CRISISPLAN SHOULDINCD. STAFFOUTSIDE OFSOCIAL DEPT.
  • 79. @travel2dot0 • #HHC2013
  • 80. @travel2dot0 • #HHC2013 DONTNo. 15 RESTRICT YOUR EMPLOYEES.
  • 81. @travel2dot0 • #HHC2013PRETEND YOUARE SHARINGTHIS WITHYOUR MOTHER.
  • 82. @travel2dot0 • #HHC20134. MONITOR
  • 83. @travel2dot0 • #HHC20133. NO MOBILE4. MONITOR
  • 84. @travel2dot0 • #HHC20132. PERSONAL3. NO MOBILE4. MONITOR
  • 85. @travel2dot0 • #HHC20131. TRUST2. PERSONAL3. NO MOBILE4. MONITOR
  • 86. @travel2dot0 • #HHC2013 STOPNo. 16 LISTENING TO GURUS. AND NINJAS.
  • 87. @travel2dot0 • #HHC2013EVERYFACEBOOKGURU HAS AMAX OF 7 YRS.EXPERIENCE.
  • 88. @travel2dot0 • #HHC2013No. 17 DONT BUY FRIENDS.
  • 89. @travel2dot0 • #HHC20133. TWEETS
  • 90. @travel2dot0 • #HHC20132. FB FANS3. TWEETS
  • 91. @travel2dot0 • #HHC20131. EMAILS2. FB FANS3. TWEETS
  • 92. @travel2dot0 • #HHC2013
  • 93. @travel2dot0 • #HHC2013 DONT ASSUMENo. 18 YOU NEED AN APP.
  • 94. @travel2dot0 • #HHC2013
  • 95. @travel2dot0 • #HHC2013getlisted.org
  • 96. @travel2dot0 • #HHC2013 UNDERSTAND +No. 19 ACCEPT YOUR LIMITATIONS.
  • 97. @travel2dot0 • #HHC2013PEOPLE WANTTO TALK W/PEOPLE, NOTBRANDS.
  • 98. @travel2dot0 • #HHC2013 DONT GETNo. 20 TRICKED BY TECHNOLOGY.
  • 99. @travel2dot0 • #HHC2013 DONTNo. 21 OVERTHINK THIS SHIT.
  • 100. @travel2dot0 • #HHC2013No. 22 BE TRANSPARENT.
  • 101. @travel2dot0 • #HHC2013No. 23 FOCUS ON THE CORE.
  • 102. @travel2dot0 • #HHC2013
  • 103. @travel2dot0 • #HHC2013No. 24 SAY NO MORE OFTEN.
  • 104. @travel2dot0 • #HHC2013No. 25 ENJOY YOUR JOB.
  • 105. @travel2dot0 • #HHC2013THANKS
  • 106. @travel2dot0 • #HHC2013troy@travel2dot0.com720-515-6010