The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The Age Of The Digital Consumer

766 views

Published on

The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything?

Covering a range of topics and trends, including social, mobile, branding, customer service, positioning and sustainability, The New Normal will challenge your thinking while providing much needed to relief and direction for your consumer strategy. (Version presented at the Hoosier Hospitality Conference.)

Published in: Travel
2 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total views
766
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
23
Comments
2
Likes
1
Embeds 0
No embeds

No notes for slide

The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The Age Of The Digital Consumer

  1. 1. TheNEW NORMAL25 LESSONS TO HELP YOUR TOURISM ORGANIZATION THRIVE IN THE AGE OF THE DIGITAL CONSUMER.
  2. 2. @travel2dot0 • #HHC2013@travel2dot0
  3. 3. @travel2dot0 • #HHC2013#HHC2013
  4. 4. @travel2dot0 • #HHC2013KICKING OFF#HHC2013 W/ AKEYNOTE FROM@travel2dot0.
  5. 5. @travel2dot0 • #HHC2013slideshare.net/tthompson
  6. 6. @travel2dot0 • #HHC2013
  7. 7. @travel2dot0 • #HHC2013
  8. 8. @travel2dot0 • #HHC2013
  9. 9. @travel2dot0 • #HHC2013
  10. 10. @travel2dot0 • #HHC2013THOUGHTLEADER
  11. 11. @travel2dot0 • #HHC2013ANNOYING
  12. 12. @travel2dot0 • #HHC2013ONE OF THEFOURHORSEMEN OFTHE DIGITALAPOCALYPSE
  13. 13. @travel2dot0 • #HHC2013A HANDSOMEDREW CAREY
  14. 14. @travel2dot0 • #HHC2013Troy
  15. 15. @travel2dot0 • #HHC2013Troy Drew
  16. 16. @travel2dot0 • #HHC2013The LESSONS
  17. 17. @travel2dot0 • #HHC2013No. 1 KNOW THE MARKETPLACE.
  18. 18. @travel2dot0 • #HHC2013THE AVG. DMOGETS ABOUT22% OF WEBTRAFFIC FROMMOBILE. Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
  19. 19. @travel2dot0 • #HHC2013WEB VISITSFROM TABLETSGREW 10XFASTER THANMOBILE. Source: Adobe® Digital Index Report / May 2012
  20. 20. @travel2dot0 • #HHC2013AIRBNB ISFILLING MOREROOM NIGHTSTHAN HILTONHOTELS. Source: TechCrunch / December 2012
  21. 21. @travel2dot0 • #HHC2013pewinternet.orgdestinationanalysts.comtravel2dot0.com
  22. 22. @travel2dot0 • #HHC2013 ASK YOURNo. 2 CUSTOMERS WHAT THEY THINK.
  23. 23. @travel2dot0 • #HHC2013consumer surveys
  24. 24. @travel2dot0 • #HHC2013
  25. 25. @travel2dot0 • #HHC2013No. 3 STOP CALLING IT BRANDING.
  26. 26. @travel2dot0 • #HHC2013
  27. 27. @travel2dot0 • #HHC2013STORY +EXPERIENCE /EXPECTATION =BRAND
  28. 28. @travel2dot0 • #HHC2013Gran Bahia Principe Punta Cana
  29. 29. @travel2dot0 • #HHC2013Gran Bahia Principe Punta Cana
  30. 30. @travel2dot0 • #HHC2013LEnfant Plaza
  31. 31. @travel2dot0 • #HHC2013LEnfant Plaza
  32. 32. @travel2dot0 • #HHC2013 UNDERSTANDNo. 4 YOUR PLACE IN THE FUNNEL.
  33. 33. @travel2dot0 • #HHC2013No. 6 TIM ALLEN IS A JERK.
  34. 34. @travel2dot0 • #HHC2013
  35. 35. @travel2dot0 • #HHC2013No. 6 BE USEFUL + HELPFUL.
  36. 36. @travel2dot0 • #HHC2013YOU BETTER BEREALLY FUNNYOR REALLYUSEFUL. STARTW/ USEFUL.
  37. 37. @travel2dot0 • #HHC2013 BRANDNo. 7 LOYALTY HAS BEEN REPLACED.
  38. 38. @travel2dot0 • #HHC2013
  39. 39. @travel2dot0 • #HHC2013 UTILITY ISNo. 8 THE NEW LOYALTY.
  40. 40. @travel2dot0 • #HHC2013 CUSTOMERNo. 9 SERVICE IS SOCIAL.
  41. 41. @travel2dot0 • #HHC2013YOUR SOCIALSTRATEGY ISGREATCUSTOMERSERVICE.
  42. 42. @travel2dot0 • #HHC2013
  43. 43. @travel2dot0 • #HHC2013 PASSIONNo. 10 MAKES IT EASIER.
  44. 44. @travel2dot0 • #HHC2013or
  45. 45. @travel2dot0 • #HHC2013or
  46. 46. @travel2dot0 • #HHC2013or
  47. 47. @travel2dot0 • #HHC2013WOULD YOUGET A LOGOTATTOOED ONYOUR ASS?
  48. 48. @travel2dot0 • #HHC2013Coca-Cola
  49. 49. @travel2dot0 • #HHC2013Harley-Davidson
  50. 50. @travel2dot0 • #HHC2013ET
  51. 51. @travel2dot0 • #HHC2013Apple
  52. 52. @travel2dot0 • #HHC2013Geek Squad
  53. 53. @travel2dot0 • #HHC2013Google
  54. 54. @travel2dot0 • #HHC2013ALF
  55. 55. @travel2dot0 • #HHC2013Popeyes
  56. 56. @travel2dot0 • #HHC2013Mitt Romney
  57. 57. @travel2dot0 • #HHC2013Eli + Payton
  58. 58. @travel2dot0 • #HHC2013CONSUMERPASSIONMAKES SOCIALMEDIA EASIER.
  59. 59. @travel2dot0 • #HHC2013
  60. 60. @travel2dot0 • #HHC2013
  61. 61. @travel2dot0 • #HHC2013
  62. 62. @travel2dot0 • #HHC2013115 RTs 1,370 RTs 16,000 RTs
  63. 63. @travel2dot0 • #HHC2013
  64. 64. @travel2dot0 • #HHC2013 THE GOAL ISNo. 11 GOALS, NOT FANS.
  65. 65. @travel2dot0 • #HHC201378k Passion Ceiling 7k
  66. 66. @travel2dot0 • #HHC20134. SALES
  67. 67. @travel2dot0 • #HHC20133. LOYALTY4. SALES
  68. 68. @travel2dot0 • #HHC20132. POSITIONING3. LOYALTY4. SALES
  69. 69. @travel2dot0 • #HHC20131. SERVICE2. POSITIONING3. LOYALTY4. SALES
  70. 70. @travel2dot0 • #HHC2013YOU NEED ALAUNCH,COMM. + EXITPLAN FOR EACHCHANNEL.
  71. 71. @travel2dot0 • #HHC2013No. 12 ENCOURAGE YOUR FANS.
  72. 72. @travel2dot0 • #HHC2013
  73. 73. @travel2dot0 • #HHC2013 EXPECT THENo. 13 SHIT TO HIT THE FAN.
  74. 74. @travel2dot0 • #HHC2013
  75. 75. @travel2dot0 • #HHC2013
  76. 76. @travel2dot0 • #HHC2013
  77. 77. @travel2dot0 • #HHC2013No. 14 BE PREPARED TO RESPOND.
  78. 78. @travel2dot0 • #HHC2013SOCIAL CRISISPLAN SHOULDINCD. STAFFOUTSIDE OFSOCIAL DEPT.
  79. 79. @travel2dot0 • #HHC2013
  80. 80. @travel2dot0 • #HHC2013 DONTNo. 15 RESTRICT YOUR EMPLOYEES.
  81. 81. @travel2dot0 • #HHC2013PRETEND YOUARE SHARINGTHIS WITHYOUR MOTHER.
  82. 82. @travel2dot0 • #HHC20134. MONITOR
  83. 83. @travel2dot0 • #HHC20133. NO MOBILE4. MONITOR
  84. 84. @travel2dot0 • #HHC20132. PERSONAL3. NO MOBILE4. MONITOR
  85. 85. @travel2dot0 • #HHC20131. TRUST2. PERSONAL3. NO MOBILE4. MONITOR
  86. 86. @travel2dot0 • #HHC2013 STOPNo. 16 LISTENING TO GURUS. AND NINJAS.
  87. 87. @travel2dot0 • #HHC2013EVERYFACEBOOKGURU HAS AMAX OF 7 YRS.EXPERIENCE.
  88. 88. @travel2dot0 • #HHC2013No. 17 DONT BUY FRIENDS.
  89. 89. @travel2dot0 • #HHC20133. TWEETS
  90. 90. @travel2dot0 • #HHC20132. FB FANS3. TWEETS
  91. 91. @travel2dot0 • #HHC20131. EMAILS2. FB FANS3. TWEETS
  92. 92. @travel2dot0 • #HHC2013
  93. 93. @travel2dot0 • #HHC2013 DONT ASSUMENo. 18 YOU NEED AN APP.
  94. 94. @travel2dot0 • #HHC2013
  95. 95. @travel2dot0 • #HHC2013getlisted.org
  96. 96. @travel2dot0 • #HHC2013 UNDERSTAND +No. 19 ACCEPT YOUR LIMITATIONS.
  97. 97. @travel2dot0 • #HHC2013PEOPLE WANTTO TALK W/PEOPLE, NOTBRANDS.
  98. 98. @travel2dot0 • #HHC2013 DONT GETNo. 20 TRICKED BY TECHNOLOGY.
  99. 99. @travel2dot0 • #HHC2013 DONTNo. 21 OVERTHINK THIS SHIT.
  100. 100. @travel2dot0 • #HHC2013No. 22 BE TRANSPARENT.
  101. 101. @travel2dot0 • #HHC2013No. 23 FOCUS ON THE CORE.
  102. 102. @travel2dot0 • #HHC2013
  103. 103. @travel2dot0 • #HHC2013No. 24 SAY NO MORE OFTEN.
  104. 104. @travel2dot0 • #HHC2013No. 25 ENJOY YOUR JOB.
  105. 105. @travel2dot0 • #HHC2013THANKS
  106. 106. @travel2dot0 • #HHC2013troy@travel2dot0.com720-515-6010

×