The Future DMO

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Destination Marketing Organizations need to change. Consumer pressures, technology and competition are changing the way people plan travel. Can DMOs stay relevant in this new normal? We look at the …

Destination Marketing Organizations need to change. Consumer pressures, technology and competition are changing the way people plan travel. Can DMOs stay relevant in this new normal? We look at the way forward for the future DMO.

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  • 1. HELLObonjour@travel2dot0 · #futureDMO
  • 2. #futureDMOle hashtag@travel2dot0 · #futureDMO
  • 3. @travel2dot0troy@travel2do0.comslideshare.net/tthompson@travel2dot0 · #futureDMO
  • 4. 1OUR SITUATIONla situation@travel2dot0 · #futureDMO
  • 5. INFORMATIONinformations@travel2dot0 · #futureDMO
  • 6. When information is cheap,attention becomesexpensive.Lorsque linformation nest pas cher,attention devient coûteux.@travel2dot0 · #futureDMO- James Gleick
  • 7. CONTROLcontrôle@travel2dot0 · #futureDMO
  • 8. Gran Bahia Principe Punta Cana@travel2dot0 · #futureDMO
  • 9. Gran Bahia Principe Punta Cana@travel2dot0 · #futureDMO
  • 10. Your brand is how well theconsumer feels youfulfilled your promise.Votre marque est la façon dont leconsommateur se sent-vous remplivotre promesse.@travel2dot0 · #futureDMO
  • 11. ACCESSaccès@travel2dot0 · #futureDMO
  • 12. Mobile is no longer a trend,it is reality.Mobile nest plus une tendance, cestune réalité.@travel2dot0 · #futureDMO
  • 13. DEMOGRAPHICSdémographie@travel2dot0 · #futureDMO
  • 14. There are a lot of quaintsmall-towns, with tree-lined streets.Il ya beaucoup de petits villagespittoresques, avec des rues bordéesdarbres.@travel2dot0 · #futureDMO
  • 15. WHY NOTpourquoi pas@travel2dot0 · #futureDMO2
  • 16. DIRECT RELATIONSrelations directes@travel2dot0 · #futureDMO
  • 17. Destinations are amiddleman at a time whenthe consumer is activelyignoring the middleman.Les destinations sont un intermédiaireà un moment où le consommateurignore activement lintermédiaire.@travel2dot0 · #futureDMO
  • 18. BRANDSmarques@travel2dot0 · #futureDMO
  • 19. Tourists do not seebureaucratic borders.Les touristes ne voient pas lesfrontières administratives.@travel2dot0 · #futureDMO
  • 20. UNBIASEDimpartiale@travel2dot0 · #futureDMO
  • 21. A destinations strength isnot the information is has,rather the reach it couldhave.La force dune destination nest paslinformation est a plutôt la portéequelle pourrait avoir.@travel2dot0 · #futureDMO
  • 22. CONFUSEDembrouillé@travel2dot0 · #futureDMO
  • 23. 3WHAT TO DOce quil faut faire@travel2dot0 · #futureDMO
  • 24. ACKNOWLEDGEreconnaître@travel2dot0 · #futureDMO
  • 25. You cannot reinvent yourDMO without understandingwho you are.Vous ne pouvez pas réinventer votreDMO sans comprendre qui vous êtes.@travel2dot0 · #futureDMO
  • 26. FOCUSse concentrer@travel2dot0 · #futureDMO
  • 27. Visitors dont come to yourdestination because youhave everything, they visitbecause you have one thing.Les visiteurs ne viennent pas à votredestination parce que vous avez tout,ils visiter parce que vous avez unechose.@travel2dot0 · #futureDMO
  • 28. PARTNERpartenaire@travel2dot0 · #futureDMO
  • 29. Consumers want greatproducts, not greatmarketing.Les consommateurs veulent des bonsproduits, mais pas extraordinairemarketing.@travel2dot0 · #futureDMO
  • 30. INVESTinvestir@travel2dot0 · #futureDMO
  • 31. Stop creating morequestions, invest inanswers.Arrêtez de créer dautres questions,investir dans les réponses.@travel2dot0 · #futureDMO
  • 32. 4OUR FUTUREnotre avenir@travel2dot0 · #futureDMO
  • 33. RESEARCHrecherche@travel2dot0 · #futureDMO
  • 34. EDUCATEéduquer@travel2dot0 · #futureDMO
  • 35. CO-OPpartenaire@travel2dot0 · #futureDMO
  • 36. The future DMO is partagency, part school and partco-op.Lavenir DMO est lagence de partie,lécole de partie et une partie co-op.@travel2dot0 · #futureDMO
  • 37. THANK YOUmerci@travel2dot0 · #futureDMO
  • 38. CONVERSATIONla conversation@travel2dot0 · #futureDMO
  • 39. @travel2dot0troy@travel2do0.comslideshare.net/tthompson@travel2dot0 · #futureDMO