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Tech Trends and the Tourist
 

Tech Trends and the Tourist

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    Tech Trends and the Tourist Tech Trends and the Tourist Presentation Transcript

    • Tech Trends and the Tourist Sonoma County Tourism Spring Tourism Forum ---------------------------------------------------------------------------------------------------------------- Troy Thompson  |  Travel 2.0 Consulting Group   |    @travel2dot0
    • 1. Focus on Social, not the Media. Rules for Today ---------------------------------------------------------------------------------------------------------------- 2. Mobile means more than just apps. 3. Flash Sale sites will affect your business.
    • Fact: After viewing a social site, 40% of travelers change an element of their trip. Source: World Travel Market
    • Relationship > Relevancy
    • Fact: 51% of Facebook users rarely or never return to a brand page after following it. Source: ExactTarget
    • Relationship > Relevancy Seed, don’t Sell.
    • Fact: From 2006 to 2009, blogging among children ages 12 to 17 fell by half. Source: The Internet and American Life Project at the Pew Research Center
    • Relationship > Relevancy Seed, don’t Sell. 140 Character Attention Span
    • Fact: 81% of smartphone users access the internet. Source: Google Think Insights
    • Relationship > Relevancy Seed, don’t Sell. 140 Character Attention Span All content, any screen.
    • Fact: 12 flash sale travel sites have launched during the past 6 months alone. Source: eMarketer
    • Relationship > Relevancy Seed, don’t Sell. 140 Character Attention Span All content, any screen. Flash sales are flashy.
    • travel2dot0.com / stf Email     /     [email_address] Phone    /    720-515-6010 Twitter  /    @travel2dot0 ----------------------------------------------------------------------------------------------------------------
    • ---------------------------------------------------------------------------------------------------------------- Thanks
    •