Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions ...
Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions or falling on deaf ears? 'Measuring the Impact of Facebook' takes you through the known Facebook universe, reviews what you can and what you should track, plus explains how to report on your Facebook strategy.
If you are using Facebook for marketing, you can't miss this presentation.
Michael Landau, Western Region Partner Sales at StormsaleNice job Troy. I am always think the brand/company has to be asking for more engagement , a beand evangelist will bring more opportunity in drive revenue, and lets face it that is the bottom line, to find new sources of revenue. I feel a Fan Page should help drive the buying decision in some fashion.2 years ago
Troy Thompson, Principal at Travel 2.0 Consulting GroupVirtual Assistant Inc. - All data sources are listed within the presentation, bottom left corner. Engagement Rate and Post Interaction Rate numbers are real examples from current clients.
Heidi Hard - I don't think there is an industry average at this point. It is not an official FB metric, simply one that I use with my clients. That said, my clients are averaging right around a 30% impression feedback percentage.
I would recommend asking some industry peers / friends, compare and contrast and then share data / best practices with each other.
Thanks for the questions!
- Troy2 years ago
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Virtual Assistant Inc. at Virtual Assistant Inc.Great presentation! Indeed facebook is a good medium in promoting a business. If you won't mind can I ask you, the sources of your data?2 years ago
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Heidi HardGreat presentation! Can you tell me where I can find info on what a *good* or *great* impression feedback percentage is? We're having trouble finding it!2 years ago
In reading the methodology, it appears to be a combination of FB Insights and consumer surveys. But, full credit to the team at ExactTarget, they did the research on this one...I am simply examining and adapting the data for my audience.
Bukik Setiawan
Tools to Boost Your Social Media Productivity. Set & Forget It - The top video clips of the week are here
1 year ago
- Troy 2 years ago
Heidi Hard - I don't think there is an industry average at this point. It is not an official FB metric, simply one that I use with my clients. That said, my clients are averaging right around a 30% impression feedback percentage.
I would recommend asking some industry peers / friends, compare and contrast and then share data / best practices with each other.
Thanks for the questions!
- Troy 2 years ago
In reading the methodology, it appears to be a combination of FB Insights and consumer surveys. But, full credit to the team at ExactTarget, they did the research on this one...I am simply examining and adapting the data for my audience.
- Troy 2 years ago