Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy

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Stats, case studies, best practices and live examples of mobile. Mobile is not a trend, but a reality. Learn the facts about mobile, how travelers are using mobile and the key building blocks for a mobile strategy. (Version presented at the Hoosier Hospitality Conference.)

Published in: Travel

Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy

  1. 1. @travel2dot0 • #HHC2013@travel2dot0 #HHC2013
  2. 2. @travel2dot0 • #HHC2013slideshare.net/tthompson
  3. 3. @travel2dot0 • #HHC2013
  4. 4. @travel2dot0 • #HHC2013The average destination receives20.52% of total traffic from mobile. Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
  5. 5. @travel2dot0 • #HHC2013Smartphones account for about 55%of all mobile phones in the U.S. Source: Pew Internet & American Life Project / March 2012
  6. 6. @travel2dot0 • #HHC2013FEATURE PHONESMARTPHONE
  7. 7. @travel2dot0 • #HHC201344% have slept with theirphone next to the bed. Source: The Best (and Worst) of Mobile Connectivity / Pew Internet & American Life Project / November 2012
  8. 8. @travel2dot0 • #HHC2013 The share of website visits from tablets grew approximately 10xfaster than the rate for smartphones. Source: Adobe® Digital Index Report / May 2012
  9. 9. @travel2dot0 • #HHC2013Apple has sold around120m iPads since 2010. Source: Apple Fiscal Reporting / Quarterly Sales
  10. 10. @travel2dot0 • #HHC2013A smartphone isnot an invitationfor marketing.
  11. 11. @travel2dot0 • #HHC2013
  12. 12. @travel2dot0 • #HHC2013END HERE AR TEXT CAMPAIGN APPLICATION RESPONSIVE SITE LANDING PAGESTART HERE DISTRIBUTION
  13. 13. @travel2dot0 • #HHC2013Distribution isensuring yourinformation isavailable +accurate.
  14. 14. @travel2dot0 • #HHC2013
  15. 15. @travel2dot0 • #HHC2013
  16. 16. @travel2dot0 • #HHC2013Start atgetlisted.org.
  17. 17. @travel2dot0 • #HHC2013A mobile landingpage is atemporarysolution to greetyour visitors.
  18. 18. @travel2dot0 • #HHC2013Start athowtogomo.com.
  19. 19. @travel2dot0 • #HHC2013
  20. 20. @travel2dot0 • #HHC2013Responsive is notabout makingthings smaller,but making themsmarter.
  21. 21. @travel2dot0 • #HHC2013
  22. 22. @travel2dot0 • #HHC2013Desktop First Design
  23. 23. @travel2dot0 • #HHC2013X XX XX X Desktop First Design
  24. 24. @travel2dot0 • #HHC2013Mobile First Design
  25. 25. @travel2dot0 • #HHC2013Mobile First Design
  26. 26. @travel2dot0 • #HHC2013Keep everything. Re-order for priority.
  27. 27. @travel2dot0 • #HHC2013GracefulDegradationorProgressiveEnhancement?
  28. 28. @travel2dot0 • #HHC2013Applicationsshould bedeveloped basedon consumerneeds.
  29. 29. @travel2dot0 • #HHC2013
  30. 30. @travel2dot0 • #HHC2013
  31. 31. @travel2dot0 • #HHC2013
  32. 32. @travel2dot0 • #HHC2013Texting istempting, butdifficult to gainthe consumerstrust.
  33. 33. @travel2dot0 • #HHC2013AR is stilldeveloping, focuson Distributioninstead.
  34. 34. @travel2dot0 • #HHC2013QR codes aredumb.
  35. 35. @travel2dot0 • #HHC2013Start with distribution, thenbuild a landing page. Whenyou update your website,think mobile first and buildresponsive. Only build anapp if your consumers needit. Text only if yourconsumers want it. Wait forAR and ignore QR.
  36. 36. @travel2dot0 • #HHC2013
  37. 37. @travel2dot0 • #HHC2013THANKS flickr.com/ b_heyer crazysphinx 25228175@N08 b-tal premiumpixels.com/ Victor Erixon Koy Carraway
  38. 38. @travel2dot0 • #HHC2013troy@travel2do0.com 720-515-6010

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