Addisonwhitney1

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Addisonwhitney1

  1. 1. New York San Francisco Munich About Addison Whitney Charlotte Tokyo (coming soon)
  2. 2. Addison Whitney Background Addison Whitney is global brand consultancy specializing in verbal branding, visual branding, and brand strategy consulting. Founded in 1991, th 1991 the experts at Addi t t Addison Whit Whitney have over 17 years of h f experience creating and developing some of the world’s leading brands. Our client-driven approach is proven and our process is tailored to meet the unique needs of each project project. New York San Francisco Munich Charlotte Tokyo (coming soon)
  3. 3. Addison Whitney Capabilities Brand Strategy Analysis & Development ƒBrand Architecture & Nomenclature Strategy Consulting ƒBrand Positioning & Key Messaging ƒBrand A B d Assessment t Verbal Branding ƒCreative Name & Tagline Development g ƒGlobal Legal Prescreening ƒGlobal Linguistic Evaluation ƒGlobal Name Validation Research Visual Branding ƒCorporate & Product Logo Design ƒVisual Brand Hierarchy ƒStationery & C ll S i Collateral S l Systems ƒPackage Design ƒGlobal Brand Standards Programs ƒWebsite Design g New York San Francisco Munich Charlotte Tokyo (coming soon)
  4. 4. New York San Francisco Munich Select Brand Assignments Charlotte Tokyo (coming soon)
  5. 5. Verbal Branding Pfizer Kraft PocketPaks® Cakesters® Procter & Gamble Cadillac UnderJams® Escalade® Campbell's Microsoft Soup at Hand® Outlook ® Wachovia Motorola way2save ® MOTOTRBO ® New York San Francisco Munich Charlotte Tokyo (coming soon)
  6. 6. Visual Branding New York San Francisco Munich Charlotte Tokyo (coming soon)
  7. 7. Corporate Identity New York San Francisco Munich Charlotte Tokyo (coming soon)
  8. 8. Brand Strategy Development & Analysis New York San Francisco Munich Charlotte Tokyo (coming soon)

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