Tawanda glover presentation

610 views
537 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
610
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tawanda glover presentation

  1. 1. 4P’s of Marketing<br />Helping the consumer<br />
  2. 2. 4P’s of marketing<br />The 4P’s of marketing were first used by Neil Borden in 1953 when it was called the marketing mix.<br />Then it received its present name from E. Jerome McCarthy, a prominent marketer in 1960<br />The 4P’s of marketing consist of product, price, place, and promotion.<br />
  3. 3. product<br />Is considered to be a tangible object or an intangible service that is mass produced or manufactures on a large scale with a specific volume of units.<br />The standards used to make a product stand out from competing products are product variation, product differentiation, product innovation, and product elimination.<br />
  4. 4. price<br />Is the amount a customer pays for the product. <br />The price could also include costs such as; installation and any other products or services required.<br />It is determined by a number of factors including market share, competition, material cost, and product identity. <br />
  5. 5. place<br />Represents the location where a product can be purchased.<br />It includes any physical store as well as virtual stores on the internet.<br />The four main components of place are distribution channel, direct sales, indirect sales, and e-commerce.<br />
  6. 6. promotion<br />Represents all of the communications that a marketer may use in the marketplace. <br />Promotion can include coupons, direct mail, billboards, and online advertising, as well as any one-time event marketing opportunities. <br />Promotion has four distant elements which are: advertising, public relations, word of mouth, and sales promotion.<br />
  7. 7.
  8. 8. The right combination of these 4 points are used to make a product or service appeal to a consumer to get the consumer to buy or utilize a product or service.<br />

×