RISING SUN ENERGY CENTER’S<br />“RETURN of the PLASTiKi” EVENT<br />DS 856 FINAL PRESENTATION<br />Todd Davidson, Liz Grei...
PROPOSAL OVERVIEW<br />Introduction<br />Milestones<br />Site Selection Analysis<br />Time and Cost Estimates<br />Work Br...
INTRODUCTION<br />Awareness<br />Education<br />Action<br />
“RETURN of the PLASTiKi” FESTIVAL<br />OBJECTIVE: Festival at AT&T Park, Saturday, July 24, 2010<br />DELIVERABLES: Site L...
MILESTONES<br />2/11: Meet with City of San Francisco to reserve venue <br />2/16: Identify food vendors<br />2/23: Confir...
THE CHALLENGE<br />Reserve AT&T Park: $150,000<br />Field, Promenade, Club Levels<br />Corporate Sponsors and Ticket Sales...
MARKETING CAMPAIGN<br />
Site Selection Analysis<br />Site Evaluation Criteria<br /><ul><li>  Availability during Event Hours/Timing
  Truck & Trailer Access for PLASTiKi Delivery
  Concert Stage & Audio-Visual Systems
  Access/Availability of Security & Medics
  Adequate Parking Spaces, Restrooms, Seating
  Box Office/Online Ticketing Infrastructure</li></li></ul><li>Site Selection Analysis<br />Initial Site Options:<br /><ul...
Oakland Coliseum
HP Pavilion, San Jose
Memorial Stadium, UC Berkeley
Crissy Field, San Francisco
Fort Mason Pavilion, San Francisco
Speedway Meadow, Golden Gate Park, San Francisco
Stanford Stadium, Palo Alto</li></li></ul><li>Site Selection Analysis<br />
Site Selection Analysis<br />
Site Selected: AT&T PARK, SF<br />
Time and Cost Estimates<br />Time Estimate – 227 days<br />Critical Path Time – 142 days<br />Signif. Time Task – Marketin...
Work Breakdown Structure<br />1.1  Site Location<br />1.2  Festival Tickets/Invitations<br />1.3  Food and Beverage Vendor...
Upcoming SlideShare
Loading in...5
×

Rising Sun Energy Center\'s &quot;Return of the Plastiki&quot; Event Proposal

1,054

Published on

Proposal: The Rising Sun Energy Center, in partnership with the Plastiki Expedition and
Adventure Ecology, will promote and fund sustainable services and projects by cosponsoring
the &quot;Return of the Plastiki&quot; Festival in San Francisco, CA on Saturday, July 24,
2010 at AT&amp;T Park.

This project involves applying project management tools such as project selection, project scheduling, resource allocation, risk management, and budgeting.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,054
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
28
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Rising Sun Energy Center\'s &quot;Return of the Plastiki&quot; Event Proposal

  1. 1. RISING SUN ENERGY CENTER’S<br />“RETURN of the PLASTiKi” EVENT<br />DS 856 FINAL PRESENTATION<br />Todd Davidson, Liz Greigg, SoeHlaing, Teo Tertel<br />
  2. 2. PROPOSAL OVERVIEW<br />Introduction<br />Milestones<br />Site Selection Analysis<br />Time and Cost Estimates<br />Work Breakdown Structure<br />Responsibility Assignment Matrix<br />Project Scheduling<br />Financial Analysis<br />Risk Management Plan<br />
  3. 3. INTRODUCTION<br />Awareness<br />Education<br />Action<br />
  4. 4. “RETURN of the PLASTiKi” FESTIVAL<br />OBJECTIVE: Festival at AT&T Park, Saturday, July 24, 2010<br />DELIVERABLES: Site Location, Venue tickets/invitations, Bands, the PLASTiKi, Catering vendors, Corporate sponsors, Merchandise, Advertising,Marketing, Staff, and Security<br />LIMITS/EXCLUSIONS: Capacity, Event hours, Reserve Venue, Sponsors<br />
  5. 5. MILESTONES<br />2/11: Meet with City of San Francisco to reserve venue <br />2/16: Identify food vendors<br />2/23: Confirm food vendors<br />2/22: Identify bands to play at day-long concert <br />3/3: Identify corporate sponsors<br />3/15: Confirm bands to play at day-long concert <br />3/19: Request corporate sponsor deposits<br />3/25: Make tickets available for sale<br />4/8: Reserve truck/trailer to shuttle PLASTiKifrom marina launch ramp to venue<br />4/9: Reserve staff and security<br />5/7: Create marketing/advertising collateral for event<br />6/7: Develop merchandise and produce<br />6/22—7/24: Marketing in media channels<br />7/22: Confirm PLASTiKi'sarrival in SF marina<br />
  6. 6. THE CHALLENGE<br />Reserve AT&T Park: $150,000<br />Field, Promenade, Club Levels<br />Corporate Sponsors and Ticket Sales<br />Profits: Rising Sun Projects/Services<br />Marketing Campaign<br />
  7. 7. MARKETING CAMPAIGN<br />
  8. 8. Site Selection Analysis<br />Site Evaluation Criteria<br /><ul><li> Availability during Event Hours/Timing
  9. 9. Truck & Trailer Access for PLASTiKi Delivery
  10. 10. Concert Stage & Audio-Visual Systems
  11. 11. Access/Availability of Security & Medics
  12. 12. Adequate Parking Spaces, Restrooms, Seating
  13. 13. Box Office/Online Ticketing Infrastructure</li></li></ul><li>Site Selection Analysis<br />Initial Site Options:<br /><ul><li>AT&T Park, San Francisco
  14. 14. Oakland Coliseum
  15. 15. HP Pavilion, San Jose
  16. 16. Memorial Stadium, UC Berkeley
  17. 17. Crissy Field, San Francisco
  18. 18. Fort Mason Pavilion, San Francisco
  19. 19. Speedway Meadow, Golden Gate Park, San Francisco
  20. 20. Stanford Stadium, Palo Alto</li></li></ul><li>Site Selection Analysis<br />
  21. 21. Site Selection Analysis<br />
  22. 22. Site Selected: AT&T PARK, SF<br />
  23. 23. Time and Cost Estimates<br />Time Estimate – 227 days<br />Critical Path Time – 142 days<br />Signif. Time Task – Marketing <br />Cost Estimation – $192,000<br />Significant Cost – Location<br />
  24. 24. Work Breakdown Structure<br />1.1 Site Location<br />1.2 Festival Tickets/Invitations<br />1.3 Food and Beverage Vendors<br />1.4 Corporate Sponsors/Partners<br />1.5 Equipment<br />1.6 Staff<br />1.7 Marketing<br />1.7.1  List possible advertising and announcement ideas for event<br />1.7.2  Develop advertising announcements and commercials<br />1.7.3  Design freebies for event and event merchandise <br />1.7.4  Produce marketing collateral <br />1.7.5  Launch and distribute advertising and merchandise<br />1.8 Launch Day<br />
  25. 25.
  26. 26.
  27. 27. Responsibility Assignment Matrix<br />Personnel Roles<br />President <br />Marketing Manager<br />Personnel Manager<br />Facilities Manager<br />Finance Manger<br />
  28. 28. Project Scheduling<br />All tasks assigned to Managers<br />Overlapping Duties<br />Preparing for this event<br />Start Date: Feb 1st, 2010<br />Most tasks completed by: June 23rd, 2010<br />PLASTiKi arrival date: July 22nd, 2010<br />Launch Day!<br />
  29. 29. Financial Analysis<br />Cash Flow Analysis<br />Donations<br />Sale of Booth Spaces<br />Ticket Sales<br />Profit Sharing <br />Final Profit $1,758,500<br />Cash Net Budget<br />Feb - $45,000<br />Mar - $29,275<br />Apr - $176,325<br />May - $316,325<br />Jun - $756,325<br />Jul - $1,758,500<br />
  30. 30. Risk Management Plan<br />
  31. 31. Risk Mitigation Strategies<br />
  32. 32. Risk Mitigation Strategies<br />
  33. 33. Projected Results<br />Successfully planned/prepared for event<br />Saturday, July 24, 2010 @ AT&T Park<br />Ideal Accessibility, Capacity, Parking, Concert Requirements<br />Tickets/Sponsorships = PROFIT: $1,758,500<br />Funding for Sustainable Projects/Services<br />Meet on regular basis to ensure on schedule<br />Risk Management Plan in place<br />
  34. 34. www.thePlastiki.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×