Unified Communications as a Service

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  • 1. Unified Communications as a Service Paul Rodgerson paul.rodgerson@talktalkbusiness.co.uk
  • 2. The Technology A Unified Communications Solution is a comprehensive suite of integrated services typically including: IP telephony using: •Desk phone •Application Presence & Instant Messaging Multimedia conferencing: •Audio •Video •Web Collaboration sharing of: •Desktop •Applications •Documents Definition of Collaboration… According to the Oxford English Dictionary “The act of working with someone to produce something” or “Traitorous cooperation with an enemy”
  • 3. QUESTION 1
  • 4. Your Business Is UC as a Service part of your product portfolio today? 1. Yes 2. No 3. Evaluating 4. Dismissed
  • 5. The Technology Forecasts: companiesandmarkets.com February 2013 25% Compound Annual Growth Rate
  • 6. QUESTION 2
  • 7. Your Business What is the top business driver for adopting UCaaS? 1. Reduce Costs 2. Collaboration 3. Customer 4. Efficiency
  • 8. Key Business Drivers Forecasts: companiesandmarkets.com February 2013 0% 10% 20% 30% 40% 50% 60% Improve employee collaboration Improve employee efficiency Improve communications with customers Create a more mobile workforce Legacy PBX retirement or upgrade technology to meet business needs/stay on par with peers Top Business Drivers for Adopting Unified Communications 2012 2010Source:InformationWeek
  • 9. Challenges to Adoption Forecasts: companiesandmarkets.com February 2013 0% 5% 10% 15% 20% 25% 30% 35% Deployments are far too complex Lack in-house expertise UC technology is too expensive Security concerns Reliability concerns Top Barriers to Adopting Unified Communications 2012 2010 Source:InformationWeek
  • 10. The UCaaS Market Factors Contributing to Growth • Service Providers delivering Business Grade Connectivity with Quality of Service • Consumer style approach to non business specific applications • Single device strategy around Smart Phone devices and Tablets. Fastest Growth Segment - SMB (5 – 100 users) • Eliminate complexity associated with on- premise • Support for BYOD • Increased mobility of workforce • Pay-as-you-go model simplifies adoption • Flexibility around Number Porting to SIP. Source: IDG Research Services – Partner Selection Process “The right Partner will offer a solution backed by extensive resources and telecom carrier heritage” “Respondents are looking for One-Stop Shop, backed by extensive service level guarantees”.
  • 11. QUESTION 3
  • 12. Will the single device be the end for the desk phone? 1. Definitely 2. Maybe 3. For some customers 4. Not for my Customers
  • 13. QUESTION 4
  • 14. Positioning UCaaS What is the headline message when positioning UCaaS? 1. Cost Model 2. Security 3. End to End SLA 4. Self Service
  • 15. 7 Key Positioning Messages • Flexible, Pay-as-you-Go model with predictable costs • Self-Service configuration gives customer control • Choice of end user device including an “APP” for Smartphone and Tablet devices • Engineered to meet comprehensive SLA • Fully Managed on a Network designed for voice • Secure, Resilient and Proven • It Just Works!
  • 16. The Opportunity • Simple “Go to market” strategy • Expand Portfolio without adding complexity • Self-Service model avoids increased support overhead • Cloud based services make customers very “sticky” • OPEX model provides recurring revenues • Add your own Service Wrap
  • 17. THANK YOU Paul Rodgerson paul.rodgerson@talktalkbusiness.co.uk