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Mcdonalds run to_china

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  • 1. Mc. Donaldsrun their business in China?
  • 2. What is Mc. donalds・Founded by Richard and Maurice McDonald in1940.・Headquarter in United States.・Serving around 68 million people each day in119 countries.
  • 3. Mc. donalds business・Serving around 68 million people each day in119 countries.・Operate more than 34,000 restaurant all overthe world.・Employing 1.7million people.・Offer both counter-servise and drive-throughservice.
  • 4. Select Location of McDonaldsMcDonalds has possible to make stores at notachieving the economic development place.Because, Chinas economy grow at an exp;osive speed.
  • 5. McDonalds current in China(1)McSonalds now owns more than 1,400restaurants in China, which is the companysthird-largest market.In 2011, the company set a new record byopening 200 stores.It plans to open between 225 and 250 outlets in2012.
  • 6. McDonalds current in China(2)McDonalds(MCD -0.26%) has issued $900million in dept at a record low coup on as itprepares to increase spending on newrestaurants and to refurbish existingrestaurants worldwide, with a greater focus inChina.
  • 7. McDonalds current in China(3)McDonalds currently trails Yum Brands(YUM+0.02%) in number of restaurants in China andtherefore plans to befef up its presence in thecountry. The bond issuance exemplifies thelevel of faith of investors in the company and itsstrong fundamentals.
  • 8. Mcdonalds in China as seen fromthe worldSome of the menu ideas developed in chinahave been exported to other markets aroundthe world. Take corn cup as an example, it wasinvented by the McDonalds China research anddevelopment center and proved to be verypopular due to itss healthy content and flavorand it has been introduced to other Asianmarketplaces.
  • 9. McDonalds as seen from theChineseThats because Chinese consumers trustAmerican brands more than their own, saysShaun Rein, founder of China MarketResearch, who studies Chinese consumerbehavior. Rein says that in China, McDonaldsis seen as providing safe and wholesome food.
  • 10. McDonalds PlansThe company expects to incur an expenditureof $2.9 billiom in 2012, up almost 10% from2011, as it plans to add another 1,300restaurant worldwide and reimage its existingrestaurants.

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