ible
Poss
Menu Impossible:
Special Dietary Needs
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath ...
Essential Learning Components
u

How to review banquet menus for healthy options

v

Save money when ordering F&B

w

C...
“Food is
our common
ground,
a universal
experience.”
~James Beard
MPI Northern California: Menu Impossible

@tstuckrath @t...
“Food

is the only thing
you're going to buy that

becomes
you.”

Carlo Petrini
1.8 Million
Meetings

February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
1.8 Million
225 Million
$54.5 Billion
Meetings

each

day 4,931 events
122 people
$149.3 million
February 19, 2014

People...
Halal

Pescitarian

Local

Gluten Free Paleo
Crohn’s
Food Safety
Rave

Corn

Clean Eating

ADA

Menu Labeling

Macrobiotic...
Chronic 10
7 : Disease
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
25.8 million
Diabetes
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
35% / 17%
Obesity
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
Food Allergy
15 million
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
Celiac: 133
1 Disease
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
Vegetarian & Vegan
27 million

February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
Religious
36%
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
11.2 million
Kosher
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
Addressing Dietary Needs
Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs

ELC #1
February 1...
120

8

90
+
150
Chronic Disease

}

•

Tobacco Use

•

Physical Activity

•

Unhealthy Diet

•

Use of Alcohol

February 19, 2014

7:10
de...
Celiac Disease
Wheat | Rye | Barley

Genetic autoimmune disease
1:133
Malabsorption
Avoid Gluten
No cure
Oatmeal?
MPI Nort...
142
pounds
Addictive,
destructive
substance
Inflammation

iabesity”
“D

Sugar

February 19, 2014

A little
creates
desire f...
Vegetarian
No
Beef
Pork
Poultry
Fish
Shellfish
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @t...
Vegetarian

February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
Vegan

February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
Paleo
No

• Processed
foods
• Sugar, candy

• Sweet fruit
• Grains
• Beans

• Dairy
• Seed Oils
Judaism
Buddhism
Hinduism
Islam

Kosher

x

x

finned Kosher Not with
Kosher fish only
meat

x

x

x

Restricted/
Avoided

x...
JANUARY
Chinese New Year

(Confucian/Taoist/Buddhist)

FEBRUARY
Ash Wednesday
(Christian)
Lent (Christian)

APRIL
Good Fri...
It's gotta be

“bold
zesty
fun!”
,

and always

Bobby Flay
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
“You don’t have to cook
fancy or complicated
masterpieces –

just good
food from fresh
ingredients.”

Julia Child
Discovery Experience
Participate | Understand | Comprehend | Learn

•

Review Menu

•

Note which items:
• Top 8 Allergens...
Discovery Experience
Participate | Understand | Comprehend | Learn

Top 8 Food
Allergens
• Egg E
• Wheat W
• Tree Nuts N
•...
A LA CARTE SNACK AND BREAK ITEMS
S

Priced per dozen. Includes compostable service.

E W M N S

Participate | Understand |...
Participate | Understand | Comprehend | Learn

BREAKFAST TABLE

ENHANCEMENTS

All breakfast tables include fresh baked pas...
Participate | Understand | Comprehend | Learn
February 19, 2014

EXECUTIVE BOX LUNCH

$34
Text

Four compartment. Includes...
Participate | Understand | Comprehend | Learn
February 19, 2014

Text

Chef Sauté & Small Plate Stations

Coffee Braised B...
Participate | Understand | Comprehend | Learn
February 19, 2014

Text

Chef Sauté & Small Plate Stations

Coffee Braised B...
Participate | Understand | Comprehend | Learn

A TA STE OF NAPA DINNER

Farm to Market

Napa Kitchen

V Vg G

F

G

V

G

...
Adding Value
Savings | Improve Liking | Reduce Waste

ELC #1
February 19, 2014

MPI Northern California: Menu Impossible

...
Don’t
want to
be a
burden

Perceived lack
of empathy to
their need

Low
Expectations
of Products &
Services
Asking is impo...
Consider
•
•
•
•
•
•
•
•
•

Contracts
Invitations
Registration Sites
Site Visits
Action Stations
Bars
Green Rooms
Place Ca...
Consider
•
•
•
•
•
•
•
•

SOPs
Menus
Back of House
Front of House

Set-up
Staffing
Communication
Sundries

MPI Northern Ca...
Benefits of Good Service
•

Bringing back customers

•

More referrals 

•

Increased incremental spending

•

Demonstrati...
Benefits of Good Service
•

Gain trust

•

New client base

•

Fine-tune customer service

•

Budget Savings

•

Less Wast...
%
80
Once guests feel safe & satisfied
with their eating experience,
they become a loyal & repeat
customers.

MPI Northern ...
50

%

Do not attend events
Do not return to events
$125,000
Five-day conference
QA
Questions

&

Answers

ELC #1
February 19, 2014

MPI Northern California: Menu Impossible

@tstuckrath @thrivemeetings
CSEP, CMM, CHC, CFPM

Tracy Stuckrath
tracy@thrivemeetings.com
404-242-0530
www.thrivemeetings.com
www.facebook.com/thrive...
MPI Northern California — Menu Impossible: Special Dietary Needs
MPI Northern California — Menu Impossible: Special Dietary Needs
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MPI Northern California — Menu Impossible: Special Dietary Needs

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Creating a menu to feed a crowd of 50 to one of 5,000 is a daunting challenge under the best of circumstances. Attempting to do it while working with the standard banquet menu or catering for a range of demanding attendees makes it seem impossible.
But Thrive! is ready to take on the challenge and show you how it can be done. We’ll channel Bobby Flay, Julia Childs and Alice Waters and use a lot of muscle to rescue these desperate banquet menus from complete conundrum.

At MPI Northern California we reviewed the various dietary needs and then reviewed standard banquet menus to understand where the needs are "found" and how to ensure your offering alternatives to them.

Learning Objectives:
* How to review standard banquet menus to find the healthiest options
* Save money when ordering F&B
* Communicate better with their F&B partners in planning their events
* Offer healthy meals options for their attendees
* Provide safe meals for guests with food allergies or other special dietary needs

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MPI Northern California — Menu Impossible: Special Dietary Needs

  1. 1. ible Poss Menu Impossible: Special Dietary Needs February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  2. 2. Essential Learning Components u How to review banquet menus for healthy options v Save money when ordering F&B w Communicate better with F&B parNers x Offer healthy meals options for their attendees y Provide safe meals for guests with food allergies February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  3. 3. “Food is our common ground, a universal experience.” ~James Beard MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  4. 4. “Food is the only thing you're going to buy that becomes you.” Carlo Petrini
  5. 5. 1.8 Million Meetings February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  6. 6. 1.8 Million 225 Million $54.5 Billion Meetings each day 4,931 events 122 people $149.3 million February 19, 2014 People Food & Beverage food functions 23,190 MPI Northern California: Menu Impossible $6,439 @tstuckrath @thrivemeetings
  7. 7. Halal Pescitarian Local Gluten Free Paleo Crohn’s Food Safety Rave Corn Clean Eating ADA Menu Labeling Macrobiotic Food Allergies Vegetarian Buddhism Celiac February 19, 2014 Kosher Tree Nuts FALCPA RAW Organic VEGAN MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  8. 8. Chronic 10 7 : Disease February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  9. 9. 25.8 million Diabetes February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  10. 10. 35% / 17% Obesity February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  11. 11. Food Allergy 15 million February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  12. 12. Celiac: 133 1 Disease February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  13. 13. Vegetarian & Vegan 27 million February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  14. 14. Religious 36% February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  15. 15. 11.2 million Kosher February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  16. 16. February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  17. 17. Addressing Dietary Needs Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs ELC #1 February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  18. 18. 120 8 90 + 150
  19. 19. Chronic Disease } • Tobacco Use • Physical Activity • Unhealthy Diet • Use of Alcohol February 19, 2014 7:10 deaths / year MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  20. 20. Celiac Disease Wheat | Rye | Barley Genetic autoimmune disease 1:133 Malabsorption Avoid Gluten No cure Oatmeal? MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  21. 21. 142 pounds Addictive, destructive substance Inflammation iabesity” “D Sugar February 19, 2014 A little creates desire for more MPI Northern California: Menu Impossible 57 different names for sugar @tstuckrath @thrivemeetings
  22. 22. Vegetarian No Beef Pork Poultry Fish Shellfish February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  23. 23. Vegetarian February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  24. 24. Vegan February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  25. 25. Paleo No • Processed foods • Sugar, candy • Sweet fruit • Grains • Beans • Dairy • Seed Oils
  26. 26. Judaism Buddhism Hinduism Islam Kosher x x finned Kosher Not with Kosher fish only meat x x x Restricted/ Avoided x Halal some Halal P ? x x x x no fish over 12” Seventh Day Adventist x x x February 19, 2014 x x Rastafarianism Sikh P ? in some sects Halal or Kosher MPI Northern California: Menu Impossible x @tstuckrath @thrivemeetings
  27. 27. JANUARY Chinese New Year (Confucian/Taoist/Buddhist) FEBRUARY Ash Wednesday (Christian) Lent (Christian) APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) SEPTEMBER/ OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) NOVEMBER Diwali (Hindu/Buddist/ Sikhism/Jainism) JUNE/JULY Ramadan (Islamic) JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami Thanksgiving DECEMBER Hanukkah (Jewish) Christmas (Christian) (Hindu) MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  28. 28. It's gotta be “bold zesty fun!” , and always Bobby Flay
  29. 29. February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  30. 30. February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  31. 31. “You don’t have to cook fancy or complicated masterpieces – just good food from fresh ingredients.” Julia Child
  32. 32. Discovery Experience Participate | Understand | Comprehend | Learn • Review Menu • Note which items: • Top 8 Allergens E W N SF M P F S • Gluten-free GF • Vegetarian V • Vegan Vg ELC #1 February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  33. 33. Discovery Experience Participate | Understand | Comprehend | Learn Top 8 Food Allergens • Egg E • Wheat W • Tree Nuts N • Peanuts P • Shellfish SF • Fish F • Soy S • Milk M Gluten-Free GF • No Wheat • No Rye • No Barley • Oats? Paleo P • No Grains • No Sugar • No Legumes • No Dairy Vegetarian V • Only Eggs & Milk • No animals Vegan Vg • No Eggs or Milk • No sea or land animals • No honey Sugar S • Hidden ELC #1 February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  34. 34. A LA CARTE SNACK AND BREAK ITEMS S Priced per dozen. Includes compostable service. E W M N S Participate | Understand | Comprehend | Learn ASSORTED MUFFINS OR DANISH >> $58 S BREAKFAST BREADS OR COFFEE CAKE $58 CHOCOLATE, ALMOND OR BUTTER CROISSANTS $58 ASSORTED DOUGHNUTS $43 ASSORTED SCONES $59 E W M S N E W M S N E W M E W M S ASSORTED BAGELS AND WHIPPED CREAM CHEESE $53.50 WHOLE FRESH FRUIT $49 ASSORTED YOGURTS $56.50 ? ? ? INDIVIDUALLY BOXED CEREALS WITH REGULAR AND LOWFAT MILK $64.50 S $59 $43 SOFT GOURMET PRETZELS $79 ? G Vg V S W N G? Vg V S E W M W Vg V ASSORTED BAGS OF KETTLE CHIPS $55.50 G Vg V M V RICE KRISPIES TREATS $52.50 G G V HÄAGEN-DAZS ICE CREAM BARS S $69 G? Vg V GOLDFISH CRACKERS $19 DELUXE MIXED NUTS $43 TRAIL MIX W M S N $24 P Vg V P N PARTY SNACK MIX $24 FIESTA SNACK MIX $25 TOFFEE BLONDIES $52.50 E W M V CHOCOLATE TRUFFLES M V G $49.50 ASSORTED PETIT FOURS $59 ASSORTED BISCOTTI $37 S S ? G P M E S VARIETY OF CANDY BARS S ? Vg S W E M N W E S S FRESHLY BAKED COOKIES W M S White Chocolate Macadamia, Chocolate Chip, Peanut Butter and Oatmeal Raisin $50.50 M W E N P S V ? V Vg G S HONEY ROASTED PEANUTS ? W P N E M V G W M E E W M V S V $68 S DRY SNACKS Priced per pound. Includes compostable service. DREYER’S STRAWBERRY FRUIT BARS $57.50 ? ? E W M V $42 G Vg S BROWNIES $52.50 ? INDIVIDUAL BAGS OF PRETZELS, SUN CHIPS OR LAYS POTATO CHIPS S S P N S ASSORTED ENERGY BARS ASSORTED GRANOLA BARS S ? E W M S N? $23 PRETZELS $19.50 E W M P Vg V S G V PREPARED SNACKS Priced per serving. Includes compostable service. 25 guest minimum. CRISPY PITA BREAD WITH ROASTED PEPPER HUMMUS, TRADITIONAL HUMMUS, AND BABAGANOUSH $8 POTATO CHIPS WITH FRENCH ONION DIP $6.50 G W Vg V E M F V TORTILLA CHIPS WITH SALSA $7.50 Vg V TORTILLA CHIPS WITH GUACAMOLE AND SALSA $12.50 Vg V ASSORTED TEA SANDWICHES Smoked Salmon with Cream Cheese Cucumber with Watercress Egg Salad E W M F $7 All orders are subject to a 22% service charge and applicable sales t Prices subject to chan ELC #1 February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  35. 35. Participate | Understand | Comprehend | Learn BREAKFAST TABLE ENHANCEMENTS All breakfast tables include fresh baked pastries with appropriate accompaniments and freshly brewed Starbucks® coffee and Tazo® herbal teas. minimum of 25 guests REVITALIZE ? Guests will be delighted to wake up to a table filled with E Vg ? ? fresh sliced seasonal fruit, steel cut Irish oats, farm M G fresh scrambled eggs, applewood smoked bacon, breakfast sausage and breakfast potatoes^ 24 ? REVIVE Vg Start the day off right with an assortment of yogurts, S ? W G seasonal inspired sliced fruits, and chewy New York style bagels with cream cheese 18 M M ? W E Vg ? M G N S? W F ? E Vg ? M G SF N ? S S ? E Vg ? M G F N W ? S AWAKE From the Virginia countryside, a hearty start with chunky cinnamon spiced applesauce, fresh baked biscuits, peppered sausage gravy, country ham, fluffy scrambled eggs, hash brown potatoes, warm cinnamon rolls and honey pecan butter^ 26 INDULGE Impress your guests with fresh picked berries and proseco sabayon, assorted filled croissants, deviled eggs with asparagus and caviar, crabcake eggs benedict florentine, scrambled egg stuffed tenderloin pinwheels with spicy tomato marmalade, grilled herb chicken sausages, creamy potato and fennel soufflé^ 34 RISE Get an extra lift with fresh berry and soy milk smoothies, seasonal fruit skewers, mushroom and gruyere crestless quiche, smoked salmon boursin roulade on rye toasts^ 22 Waffle Iron Station* E N M V Made to order malted waffles with a variety of toppings, warm maple syrup, roasted pecan butter 7 Omelet Station* E M G V ? Farm fresh omelets made to order. Choose from a variety of toppings including Virginia ham, crisp bacon, peppers, Spanish onions, tomatoes, mushrooms, herbs, assorted cheeses^ 8 Berkshire bacon eggs Benedict^ 6 E M W Chewy New York style bagels with cream cheese Country sausage^ 3 2 Smoked applewood bacon^ E M W V 2 Aged sharp cheddar cheese grits 3 M V Pancetta and egg croissant sandwich^ 4 E M W ? Smoked salmon platter, traditional accompaniments^ 7 F Southern buttermilk biscuits with country sausage gravy^ 4 E M W Buttermilk or blueberry pancakes with warm maple syrup 3 E M W V Grapefruit juice 3 V G Vg S Cranberry juice 3 G Vg S V Aquahealth bottomless bottled water 2 V Cranberry, Orange and Grapefruit juices Red Bull® 4 G Vg 3 V G Vg S S Champagne or Mimosa 4 ELC #1 February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  36. 36. Participate | Understand | Comprehend | Learn February 19, 2014 EXECUTIVE BOX LUNCH $34 Text Four compartment. Includes compostable service. 25 guest minimum. Sandwich, wrap or entrée salad includes a choice of side salad, dessert and fruit. To accompany your box lunches, we suggest adding assorted bottled soft drinks and water. SANDWICHES ENTRÉE SALADS MESQUITE TURKEY WITH SMOKED BACON E W M PORTOBELLO “NICOISE” SALAD E W V Mesquite Turkey, Smoked Bacon, Sharp Cheddar, Basil Aioli and Red Onion on Focaccia ? G Grilled Portobello Mushroom, Baby Red Potato, Cornichons, Hardboiled Egg, Tender Green Beans, Red Wine Vinaigrette, Petite Olive Roll ROAST BEEF W M THAI BEEF SALAD W M Slow Roasted Beef with Crumbled Bleu Cheese, Balsamic Onion Jam and Watercress on Dutch Crunch S ? G Seared Strips of Beef with Thai Spice, Bean Sprouts, Carrots, Cucumber, Spinach, Arugula, Mint, Basil, Sesame Ginger Dressing, Onion Flatbread VEGETARIAN WALDORF S W M N V Crunchy Waldorf Tofu Salad, Sharp Cheddar, Celery, Apples and Walnuts on Organic Whole Grain Bread MEDITERRANEAN CHEF SALAD M V G Sliced Cucumbers, Roasted Peppers, Garbanzo Beans, Crumbled Feta Cheese, Cherry Tomatoes, Red Wine Oregano Vinaigrette FAJITA SPICED TRI-TIP E W M Beef Tri-Tip with Peppers, Onions, Chipotle Mayonnaise, Jack Cheese, Arugula, Tomato on Ciabatta TANDOORI CHICKEN SALAD G? CALIFORNIA CHICKEN E W M Spiced Rubbed Chicken, Diced Cucumbers, Tomatoes, Green Beans, Romaine, Mint, Lemon Vinaigrette Grilled Chicken Breast, Chive Cream Cheese, Smoked Mozzarella, Artichoke Spinach Aioli, Organic Eight Grain Roll HULI HULI CHICKEN E W With Roasted Pineapple, Crunchy Slaw, & Sriracha Aioli WRAPS COBB SALAD WRAP M W GREEN CHILI PORK WRAP M W Turkey, Ham, Bacon, Cheddar Cheese, Mixed Greens, Tomato, Cream Cheese Spread, Tomato Tortilla Roasted Pork Loin, Cilantro Rice, Tomatillo Salsa, Shredded Jack Cheese, Avocado, Purple Cabbage, Spinach Tortilla ASIAN VEGETABLE WRAP V Vg CRISPY CHICKEN WRAP M W E Soba Noodles, Shredded Carrots, Red Peppers, Ginger Marinated Mushrooms, Napa Cabbage, Hoisin Sauce, Spinach Tortilla Southern Fried Chicken, Buttermilk Ranch, Spicy Cole Slaw, Tomatoes, Chipotle Tortilla CHOOSE ONE SALAD, ONE DESSERT AND ONE FRUIT OPTION FOR EACH BOX LUNCH SIDE SALADS Red Bliss Potato Salad Penne Pasta Salad Rye Berry Salad Orzo Pasta Salad V Vg Lentil and Garbanzo Bean Salad V Vg DESSERTS S Dark Chocolate Brownie W Apple Cranberry Bar W Lemon Bar Apricot Bar W Chocolate Orange Bar W E W MPI Northern California: Menu Impossible FRUIT Fresh Fruit Salad V Fresh Whole Fruit Vg ELC #1 @tstuckrath @thrivemeetings All orders are subject to a 22% service charge and applicable sales tax.
  37. 37. Participate | Understand | Comprehend | Learn February 19, 2014 Text Chef Sauté & Small Plate Stations Coffee Braised Boneless Short Ribs Roasted Corn Ancho Smashed Red Potatoes, Green Tomato Avocado Relish M Peppercorn Beef Tenderloin Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction M W Peppercorn Flank Steak Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction M W Korean Boneless Short Ribs Sweet Potato Fries, Korean Veggie Stir Fry Asian BBQ Marinated Flank Steak Wasabi Potatoes, Korean Veggie Stir Fry W F Classic Swedish Meatballs Lingonberry, Stroganoff & Spicy Mustard Glaze, Red Jack Mash, Sugar Snap Peas W M Jerk Chicken & Blackberry-Calvados Reduction Black Beans with Pepper Sauté, Spanish Rice, Sour Cream Drizzle M Herb Grilled Chicken Rosemary Infused Mashed Potatoes, Wild Mushroom & Sugar Snap Pea, Jus M Maple Glazed Chicken Haricot Vert, Sweet Potato Mash, Brown Sugar Toasted Pecans, Chicken Velouté M N Parmesan Crusted Chicken Lemon Cream Sauce with Artichoke & Wild Mushrooms, Herbed Rice Pilaf, Slivered Asparagus Spears E M Penne Pasta Bowls Chef Sautés to order (Choose two of the following) Lemon Cream Sauce, Chopped Grilled Chicken, Spinach M W Marinara, Italian Meatballs and Mushroom Sauté W Vodka Cream Sauce, Spicy Sausalito Sausage, Roasted Cauliflower M W Classic Alfredo with Spinach V M W Served with Italian Breads, Olive Oil & Grated Parmesan Vg? W Blackened Salmon Sweet Potato Mash, Brown Sugar Toasted Pecans, Sugar Snaps F M N Pan Seared Day Boat Scallops Roasted Corn Risotto, Parmesan Broth, Chive Oil, Micro Greens SF M Escabeche Tilapia Tacos Hot Pressed Flour Tortilla, Jalapeño Slaw, Cilantro Cream Sauce, Salsa Trio F M E M Pan Seared Crab Cakes Cajun Remoulade, Tartar Sauce, Jicama Slaw SF E M W Sushi - Maki & Nigiri Chef's Selection of Creative Rolls including California, Spicy Tuna, Salmon, & Vegetable Accompanied by Wasabi, Pickled Ginger, Soy Sauce, Spicy Mayo & Spiced Radish Slaw F E S SF Pork Tenderloin with Maple Mustard Drizzle Sautéed Root Vegetables, Sage, Thyme, Apple Tart W Pan Seared Lamb Chops Greek Salad, Feta, Lemon Essence Israeli Couscous, Pine Nuts, Melted Grape Tomatoes M W N Carving Stations Grilled Flank Steak Asian Soy Barbecue, Button Rolls W S Grilled Bourbon Peppercorn Flank Steak Horseradish Dijon, Balsamic Glaze, Button Rolls W Herb Crusted Beef Tenderloin Horseradish Crème FraÎche, Button Rolls E M W Cajun Fried Boneless Turkey Breast Orange Rosemary Aioli, Button Rolls E W Baked Virginia Ham & Honey Roasted Turkey Honey Mustard, Orange Rosemary Aioli, Cranberry Mayo, Button Rolls E W Herb Rubbed Pork Tenderloin Blueberry Barbecue Sauce, Button Rolls W F Martini Food Bars ELC #1 MPI Northern California: Menu Impossible Smashed Potato “Martinis” choice of two “mixers”: @tstuckrath @thrivemeetings
  38. 38. Participate | Understand | Comprehend | Learn February 19, 2014 Text Chef Sauté & Small Plate Stations Coffee Braised Boneless Short Ribs Roasted Corn Ancho Smashed Red Potatoes, Green Tomato Avocado Relish M Peppercorn Beef Tenderloin Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction M W Peppercorn Flank Steak Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction M W Korean Boneless Short Ribs Sweet Potato Fries, Korean Veggie Stir Fry Asian BBQ Marinated Flank Steak Wasabi Potatoes, Korean Veggie Stir Fry W F Classic Swedish Meatballs Lingonberry, Stroganoff & Spicy Mustard Glaze, Red Jack Mash, Sugar Snap Peas W M Jerk Chicken & Blackberry-Calvados Reduction Black Beans with Pepper Sauté, Spanish Rice, Sour Cream Drizzle M Herb Grilled Chicken Rosemary Infused Mashed Potatoes, Wild Mushroom & Sugar Snap Pea, Jus M Maple Glazed Chicken Haricot Vert, Sweet Potato Mash, Brown Sugar Toasted Pecans, Chicken Velouté M N Parmesan Crusted Chicken Lemon Cream Sauce with Artichoke & Wild Mushrooms, Herbed Rice Pilaf, Slivered Asparagus Spears E M Penne Pasta Bowls Chef Sautés to order (Choose two of the following) Lemon Cream Sauce, Chopped Grilled Chicken, Spinach M W Marinara, Italian Meatballs and Mushroom Sauté W Vodka Cream Sauce, Spicy Sausalito Sausage, Roasted Cauliflower M W Classic Alfredo with Spinach V M W Served with Italian Breads, Olive Oil & Grated Parmesan Vg? W Blackened Salmon Sweet Potato Mash, Brown Sugar Toasted Pecans, Sugar Snaps F M N Pan Seared Day Boat Scallops Roasted Corn Risotto, Parmesan Broth, Chive Oil, Micro Greens SF M Escabeche Tilapia Tacos Hot Pressed Flour Tortilla, Jalapeño Slaw, Cilantro Cream Sauce, Salsa Trio F M E M Pan Seared Crab Cakes Cajun Remoulade, Tartar Sauce, Jicama Slaw SF E M W Sushi - Maki & Nigiri Chef's Selection of Creative Rolls including California, Spicy Tuna, Salmon, & Vegetable Accompanied by Wasabi, Pickled Ginger, Soy Sauce, Spicy Mayo & Spiced Radish Slaw F E S SF Pork Tenderloin with Maple Mustard Drizzle Sautéed Root Vegetables, Sage, Thyme, Apple Tart W Pan Seared Lamb Chops Greek Salad, Feta, Lemon Essence Israeli Couscous, Pine Nuts, Melted Grape Tomatoes M W N Carving Stations Grilled Flank Steak Asian Soy Barbecue, Button Rolls W S Grilled Bourbon Peppercorn Flank Steak Horseradish Dijon, Balsamic Glaze, Button Rolls W Herb Crusted Beef Tenderloin Horseradish Crème FraÎche, Button Rolls E M W Cajun Fried Boneless Turkey Breast Orange Rosemary Aioli, Button Rolls E W Baked Virginia Ham & Honey Roasted Turkey Honey Mustard, Orange Rosemary Aioli, Cranberry Mayo, Button Rolls E W Herb Rubbed Pork Tenderloin Blueberry Barbecue Sauce, Button Rolls W F Martini Food Bars ELC #1 MPI Northern California: Menu Impossible Smashed Potato “Martinis” choice of two “mixers”: @tstuckrath @thrivemeetings
  39. 39. Participate | Understand | Comprehend | Learn A TA STE OF NAPA DINNER Farm to Market Napa Kitchen V Vg G F G V G SF M G W M SF N s Vg V G G? E M W M V S S M W G W S Roasting Pit W F W W G W F N F G G M W ELC #1 February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  40. 40. Adding Value Savings | Improve Liking | Reduce Waste ELC #1 February 19, 2014 MPI Northern California: Menu Impossible v @tstuckrath @thrivemeetings
  41. 41. Don’t want to be a burden Perceived lack of empathy to their need Low Expectations of Products & Services Asking is impolite Embarrassed Unsure how to tell Host.15 would not be able .25 to meet need
  42. 42. Consider • • • • • • • • • Contracts Invitations Registration Sites Site Visits Action Stations Bars Green Rooms Place Cards Apps MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  43. 43. Consider • • • • • • • • SOPs Menus Back of House Front of House Set-up Staffing Communication Sundries MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  44. 44. Benefits of Good Service • Bringing back customers • More referrals  • Increased incremental spending • Demonstrating professionalism • Increase client base • Improve liking February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  45. 45. Benefits of Good Service • Gain trust • New client base • Fine-tune customer service • Budget Savings • Less Waste February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  46. 46. % 80 Once guests feel safe & satisfied with their eating experience, they become a loyal & repeat customers. MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  47. 47. 50 % Do not attend events Do not return to events
  48. 48. $125,000 Five-day conference
  49. 49. QA Questions & Answers ELC #1 February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
  50. 50. CSEP, CMM, CHC, CFPM Tracy Stuckrath tracy@thrivemeetings.com 404-242-0530 www.thrivemeetings.com www.facebook.com/thrivemeetingsevents www.linkedin.com/tracystuckrath February 19, 2014 MPI Northern California: Menu Impossible @tstuckrath @thrivemeetings
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