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A Healthier Appetite—MPI Minnesota January 2014

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Being a meeting planner is no piece of cake (but we do eat a lot of it). From juggling the details of meeting space and hotel blocks, to negotiating contracts and managing social media, to hiring …

Being a meeting planner is no piece of cake (but we do eat a lot of it). From juggling the details of meeting space and hotel blocks, to negotiating contracts and managing social media, to hiring speakers and ordering food and beverage, we have a lot on our plate. How then do we have the time to figure out F&B menus to incorporate special dietary requests of farm-to-table, gluten-free, allergy-free, vegan, Paleo and Halal for our participants? What about trying to stay healthy ourselves? Working long hours with crazy travel schedules doesn’t leave a lot of free time for exercising or grabbing something good to eat. From standard breakfast fare to high-end dinners, we’ll explore examples of food that feed all sorts of palates and dietary needs. Learn how simple it can be to stay on the healthy track no matter how busy and stressful your life is.

Outcomes:
• RE: Invent your meeting menus to address dietary needs and serve healthier alternatives for everyone.

• RE: Examine ways you can add value to your event through food and health.

• RE: Invest in your health with 10 keys to staying healthy while planning your meeting.

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  • 1. A Healthier Appetite Using Food to Engage & Energize Your Audience MPI Minnesota A Healthier Appetite January 16, 2014
  • 2. Essential Learning Components u v RE: Examine ways you can add value to your w MPI Minnesota RE: Invent your meeting menus to address dietary RE: Invest in your health with 10 keys to staying needs and serve healthier alternatives for everyone. event through food and health. healthy while planning your meeting. A Healthier Appetite January 16, 2014
  • 3. “Food is our common ground, a universal experience.” ~James Beard MPI Minnesota A Healthier Appetite January 16, 2014
  • 4. “Food is the only thing you're going to buy that becomes you.” Carlo Petrini
  • 5. Halal Pescitarian Local Gluten Free Paleo Crohn’s Food Safety Rave Corn Clean Eating ADA Menu Labeling Macrobiotic Food Allergies Vegetarian Buddhism Celiac MPI Minnesota A Healthier Appetite Kosher Tree Nuts FALCPA RAW Organic VEGAN January 16, 2014
  • 6. Vegetarian 17% & ChronicAllergy Celiacmillion Food:million 25.8 :133Vegan 11.2 million 271million 35% Disease 157 /Disease Diabetes Religious Obesity 10 Kosher 36% MPI Minnesota A Healthier Appetite January 16, 2014
  • 7. 1.8 Million 205 Million $54.5 Billion Meetings each day 4,931 events 114 people $149.3 million MPI Minnesota People Food & Beverage food functions 23,190 $6,439 A Healthier Appetite January 16, 2014
  • 8. Dietary Need % of Guests # Guests Celiac Disease (3m) 1.46% 2 Diabetes (25.8 million) 12.59% 14 Food Allergies (15m) 5.85% 7 53 people 46% Gluten Intolerance (18m) 8.78% 10 Vegetarian (27m) 11.12% 13 0.49% 1 5.46% 6 Vegan (1m) Kosher MPI Minnesota A Healthier Appetite January 16, 2014
  • 9. Addressing Dietary Needs Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs ELC #1 MPI Minnesota A Healthier Appetite u January 16, 2014
  • 10. Food Allergy Potentially LIFETHREATENING Immune System Response MPI Minnesota A Healthier Appetite January 16, 2014
  • 11. 120 8 90 + 150
  • 12. • • • • • • • • • • • • MPI Minnesota A Healthier Appetite Cereals Crackers Cookies Candy Chocolates Energy bars Flavored coffee Frozen desserts Marinades Barbecue sauces Cold cuts Alcoholic beverages January 16, 2014
  • 13. • • Stocks • Bouillabaisse • Cuttlefish ink • Glucosamine • Fish stock • Seafood flavoring • A Healthier Appetite Sauces • MPI Minnesota Dressings Surimi January 16, 2014
  • 14. • • • • MPI Minnesota Baked goods Candy Chili Egg rolls A Healthier Appetite • • • • Enchilada sauce Marzipan Mole sauce Nougat January 16, 2014
  • 15. • • Bouillabaisse • Caesar dressing • • Worcestershire sauce Imitation or artificial fish • Meatloaf • Barbecue sauce • MPI Minnesota Flavoring base Caponata A Healthier Appetite January 16, 2014
  • 16. • • • • • MPI Minnesota Baked goods Egg substitutes Macaroni Marzipan Marshmallows A Healthier Appetite • • • • Nougat Pasta Foam or topping Pretzels January 16, 2014
  • 17. • • • • • • • • • • • • • • • • • • • • • MPI Minnesota A Healthier Appetite Ale/Beer Baking mixes Baked products Batter-fried foods Bread crumbs Breaded foods Candy Cereals Couscous Crackers Ice cream Imitation crabmeat Pasta Play dough Potato chips Processed Meats Rice cakes Salad dressings Sauces Soups Soy sauce January 16, 2014
  • 18. • • Caramel • Chocolate • Processed Meat • Margarine • Nondairy products • Nougat • Canned tuna • A Healthier Appetite Baked goods • MPI Minnesota Artificial butter Shellfish January 16, 2014
  • 19. • • • • • • • • • • • • • • MPI Minnesota A Healthier Appetite Asian cuisine Vegetable gum Vegetable starch Vegetable broth Baked goods Canned tuna Cereals Cookies Crackers Energy bars Low-fat peanut butter Processed meats Sauces Canned broth & soups January 16, 2014
  • 20. “Chronic disease is a foodborne illness. We ate our way into this mess, and we must eat our way out.” Dr. Mark Hyman MPI Minnesota A Healthier Appetite January 16, 2014
  • 21. Behavioral Risk Factors • Tobacco Use • Physical Activity • Unhealthy Diet • Harmful use of Alcohol MPI Minnesota } • High blood pressure • High blood glucose • Physical Inactivity • Overweight & obesity • High cholesterol • Low fruit & vegetable intake A Healthier Appetite January 16, 2014
  • 22. Celiac Disease Wheat | Rye | Barley Genetic autoimmune disease 1 in 133 Malabsorption Avoid Gluten No cure MPI Minnesota A Healthier Appetite January 16, 2014
  • 23. Diabetes Epidemic of 21st Century 1:3 Americans Manage blood sugar Low salt, fat & sugar High in fiber What, when & how much MPI Minnesota A Healthier Appetite January 16, 2014
  • 24. 65% World’s population lives in countries where being overweight or obesity kills more people than malnutrition MPI Minnesota A Healthier Appetite January 16, 2014
  • 25. Vegetarian Vegan No Beef Pork Poultry Fish Shellfish MPI Minnesota A Healthier Appetite January 16, 2014
  • 26. Paleo No • Processed foods • Sugar, candy • Sweet fruit • Grains • Beans • Dairy • Seed Oils
  • 27. “Food important religion live my life.” is an part of my and the way I Arlene Mathes-Scharf Kashrut.com
  • 28. Judaism Buddhism Hinduism Islam Kosher x x finned Kosher Not with Kosher fish only meat x x x Restricted/ Avoided x Halal some P ? x x x x no fish over 12” Seventh Day Adventist x x x MPI Minnesota x x Halal Rastafarianism Sikh P in some sects Halal or Kosher A Healthier Appetite ? x January 16, 2014
  • 29. Protestants Roman Catholicism Eastern Orthodox Jainism Few Restrictions Restricted on certain days Restrictions x Restrictions x x x MPI Minnesota x x Mormonism Baha’i x some are vegetarians A Healthier Appetite x January 16, 2014
  • 30. JANUARY Chinese New Year (Confucian/Taoist/Buddhist) FEBRUARY Ash Wednesday (Christian) Lent (Christian) APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) SEPTEMBER/ OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) NOVEMBER Diwali (Hindu/Buddist/ Sikhism/Jainism) Thanksgiving JUNE/JULY Ramadan (Islamic) JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami DECEMBER Hanukkah (Jewish) Christmas (Christian) (Hindu) MPI Minnesota A Healthier Appetite January 16, 2014
  • 31. Discovery Experience Participate | Understand | Comprehend | Learn • Review Menu • Note which items: • Top 8 Allergens E W N SF M P F S • Gluten-free GF • Vegetarian VG • Vegan V ELC #1 MPI Minnesota A Healthier Appetite January 16, 2014
  • 32. Discovery Experience Participate | Understand | Comprehend | Learn Top 8 Food Allergens • Egg E • Wheat W • Tree Nuts N • Peanuts P • Shellfish SF • Fish F • Soy S • Milk M Gluten-Free GF • No Wheat • No Rye • No Barley • Oats? Vegetarian V P • Only Eggs & Milk • No sea or land animals Vegan VG • No Eggs or Milk • No sea or land animals • No honey ELC #1 January 21, 2014 MPI San Diego: A Healthier Approach to Meetings @tstuckrath @thrivemeetings
  • 33. Discovery Experience Participate | Understand | Comprehend | Learn E N W M V M W V W M F E W F E M W E V M W E V M W V VG GF M W E P M W ELC #1 January 21, 2014 MPI San Diego: A Healthier Approach to Meetings @tstuckrath @thrivemeetings
  • 34. Discovery Experience Participate | Understand | Comprehend | Learn W M X VG V E W M V M V GF W F V VG GF M N V GF M N E V GF GF V GF GF S V M W E V ELC #1 January 21, 2014 MPI San Diego: A Healthier Approach to Meetings @tstuckrath @thrivemeetings
  • 35. Adding Value Food | Health | Exercise ELC #1 MPI Minnesota A Healthier Appetite v January 16, 2014
  • 36. Benefits of Good Service • Bringing back customers • More referrals  • Increased incremental spending • Demonstrating professionalism • Increase client base • Improve liking MPI Minnesota A Healthier Appetite January 16, 2014
  • 37. Benefits of Good Service • Gain trust • New client base • Fine-tune customer service • Budget Savings • Less Waste MPI Minnesota A Healthier Appetite January 16, 2014
  • 38. Don’t want to be a burden Perceived lack of empathy to their need Low Expectations of Products & Services Asking is impolite Embarrassed Unsure how to tell Host.15 would not be able .25 to meet need
  • 39. $125,000 Five-day conference
  • 40. % 80 Once guests feel safe & satisfied with their eating experience, they become a loyal & repeat customers. MPI Minnesota A Healthier Appetite January 16, 2014
  • 41. 50 % Do not attend events Do not return to events
  • 42. Seeing, hearing, walking Eating learning, interacting with others, breathing Bodily functions immune, digestive, bowel, brain, respiratory, cardiovascular systems
  • 43. Consider • • Site Visits • Action Stations • Bars • Green Rooms • Amenities • Place Cards • Navigating the Dietary Needs of Guests Registration Sites • Atlanta Foodservice Expo Invitations Apps October 21, 2013
  • 44. Consider • • Menus • Back of House • Front of House • Set-up • Staffing • Communication • Atlanta Foodservice Expo SOPs Sundries Navigating the Dietary Needs of Guests October 21, 2013
  • 45. } Discovery Experience • Tobacco Use • Physical Activity • Unhealthy Diet • Harmful use of Alcohol MPI Minnesota A Healthier Appetite What can YOU do to positively effect these behaviors for your guests? January 16, 2014
  • 46. Staying Healthy Whole Foods | Sleep | Sugar | Outlook ELC #1 MPI Minnesota A Healthier Appetite w January 16, 2014
  • 47. • Memory • Weight hours A Healthier Appetite January 16, 2014 • Attention • Weight MPI Minnesota • Creativity • Inflammation 8 • Performance • Stress
  • 48. Hydration 1/2 body weight • Low energy • Headaches • Muscle cramps • Digestive issues • Poor concentration • Illness • Hunger MPI Minnesota A Healthier Appetite January 16, 2014
  • 49. 142 pounds Addictive, destructive substance Inflammation iabesity” “D Sugar MPI Minnesota A little creates desire for more A Healthier Appetite 57 different names for sugar January 16, 2014
  • 50. Fact vs. Fiction MPI Minnesota A Healthier Appetite January 16, 2014
  • 51. 5 • Listed in order of quantity • Avoid those your 3rd grader can’t pronounce • Avoid those where sugar as top 3 ingredients • High Fructose Corn Syrup Ingredients or less MPI Minnesota A Healthier Appetite January 16, 2014
  • 52. • Nutrient Dense • Outside edge of supermarket • Farmer’s Market • Will eventually rot • Ingredients in their raw state • Made by Humans • NOT from a plant not made in a plant Real MPI Minnesota A Healthier Appetite January 16, 2014
  • 53. Eat • Choose Organic • Avoid Processed Foods • Consume Healthy Fats • Watch Portion Sizes Clean MPI Minnesota A Healthier Appetite • Reduce Carbon Footprint • Slow Down • Share January 16, 2014
  • 54. Eat Less Meat MPI Minnesota A Healthier Appetite • Health • Wallet • Planet January 16, 2014
  • 55. 30 minutes exercise MPI Minnesota A Healthier Appetite • Prevents disease • Strengthen & Tone • Enhance Flexibility • Controls Weight • Improves Stamina • Prolong Life January 16, 2014
  • 56. & Connect Disconnect MPI Minnesota A Healthier Appetite January 16, 2014
  • 57. Tracy Stuckrath CSEP, CMM, CHC tracy@thrivemeetings.com 404-242-0530 www.thrivemeetings.com www.facebook.com/thrivemeetingsevents www.linkedin.com/tracystuckrath MPI Minnesota A Healthier Appetite January 16, 2014