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A Healthier Appetite—MPI Minnesota January 2014
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A Healthier Appetite—MPI Minnesota January 2014

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Being a meeting planner is no piece of cake (but we do eat a lot of it). From juggling the details of meeting space and hotel blocks, to negotiating contracts and managing social media, to hiring …

Being a meeting planner is no piece of cake (but we do eat a lot of it). From juggling the details of meeting space and hotel blocks, to negotiating contracts and managing social media, to hiring speakers and ordering food and beverage, we have a lot on our plate. How then do we have the time to figure out F&B menus to incorporate special dietary requests of farm-to-table, gluten-free, allergy-free, vegan, Paleo and Halal for our participants? What about trying to stay healthy ourselves? Working long hours with crazy travel schedules doesn’t leave a lot of free time for exercising or grabbing something good to eat. From standard breakfast fare to high-end dinners, we’ll explore examples of food that feed all sorts of palates and dietary needs. Learn how simple it can be to stay on the healthy track no matter how busy and stressful your life is.

Outcomes:
• RE: Invent your meeting menus to address dietary needs and serve healthier alternatives for everyone.

• RE: Examine ways you can add value to your event through food and health.

• RE: Invest in your health with 10 keys to staying healthy while planning your meeting.


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  • 1. MPI Minnesota A Healthier Appetite January 16, 2014 A Healthier Appetite Using Food to Engage & Energize Your Audience
  • 2. MPI Minnesota A Healthier Appetite January 16, 2014 RE: Invent your meeting menus to address dietary needs and serve healthier alternatives for everyone. RE: Examine ways you can add value to your event through food and health. RE: Invest in your health with 10 keys to staying healthy while planning your meeting. u v w Essential Learning Components
  • 3. MPI Minnesota A Healthier Appetite January 16, 2014 our common ground, ~James Beard “Food is a universal experience.”
  • 4. “Foodis the only thing you're going to buy that becomes you.”Carlo Petrini
  • 5. MPI Minnesota A Healthier Appetite January 16, 2014 Gluten Free Food Allergies RAW Organic Local VEGAN Vegetarian Pescitarian Halal Kosher Tree Nuts Celiac Corn Clean Eating Macrobiotic Paleo Rave Buddhism Crohn’s Menu Labeling Food Safety ADA FALCPA
  • 6. MPI Minnesota A Healthier Appetite January 16, 2014 1:13335%/17%Obesity7:10Chronic Disease15 million27 million25.8 million11.2 millionFood AllergyVegetarian & VeganCeliac DiseaseDiabetes36%KosherReligious
  • 7. MPI Minnesota A Healthier Appetite January 16, 2014 1.8 MillionMeetings 205 MillionPeople $54.5 BillionFood & Beverage food functions 23,1904,931 eventsday $149.3 million $6,439114 people each
  • 8. MPI Minnesota A Healthier Appetite January 16, 2014 Dietary Need % of Guests # Guests Celiac Disease (3m) 1.46% 2 Diabetes (25.8 million) 12.59% 14 Food Allergies (15m) 5.85% 7 Gluten Intolerance (18m) 8.78% 10 Vegetarian (27m) 11.12% 13 Vegan (1m) 0.49% 1 Kosher 5.46% 6 53 people 46%
  • 9. MPI Minnesota A Healthier Appetite January 16, 2014 ELC #1 Addressing Dietary Needs u Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs
  • 10. MPI Minnesota A Healthier Appetite January 16, 2014 Food Allergy Potentially Immune System Response LIFE- THREATENING
  • 11. 120 8 150+ 90
  • 12. MPI Minnesota A Healthier Appetite January 16, 2014 • Cereals • Crackers • Cookies • Candy • Chocolates • Energy bars • Flavored coffee • Frozen desserts • Marinades • Barbecue sauces • Cold cuts • Alcoholic beverages
  • 13. MPI Minnesota A Healthier Appetite January 16, 2014 • Dressings • Sauces • Stocks • Bouillabaisse • Cuttlefish ink • Glucosamine • Fish stock • Seafood flavoring • Surimi
  • 14. MPI Minnesota A Healthier Appetite January 16, 2014 • Baked goods • Candy • Chili • Egg rolls • Enchilada sauce • Marzipan • Mole sauce • Nougat
  • 15. MPI Minnesota A Healthier Appetite January 16, 2014 • Flavoring base • Caesar dressing • Worcestershire sauce • Bouillabaisse • Imitation or artificial fish • Meatloaf • Barbecue sauce • Caponata
  • 16. MPI Minnesota A Healthier Appetite January 16, 2014 • Baked goods • Egg substitutes • Macaroni • Marzipan • Marshmallows • Nougat • Pasta • Foam or topping • Pretzels
  • 17. MPI Minnesota A Healthier Appetite January 16, 2014 • Ale/Beer • Baking mixes • Baked products • Batter-fried foods • Bread crumbs • Breaded foods • Candy • Cereals • Couscous • Crackers • Ice cream • Imitation crabmeat • Pasta • Play dough • Potato chips • Processed Meats • Rice cakes • Salad dressings • Sauces • Soups • Soy sauce
  • 18. MPI Minnesota A Healthier Appetite January 16, 2014 • Artificial butter • Baked goods • Caramel • Chocolate • Processed Meat • Margarine • Nondairy products • Nougat • Canned tuna • Shellfish
  • 19. MPI Minnesota A Healthier Appetite January 16, 2014 • Asian cuisine • Vegetable gum • Vegetable starch • Vegetable broth • Baked goods • Canned tuna • Cereals • Cookies • Crackers • Energy bars • Low-fat peanut butter • Processed meats • Sauces • Canned broth & soups
  • 20. MPI Minnesota A Healthier Appetite January 16, 2014 “Chronic disease is a foodborne illness. We ate our way into this mess, and we must eat our way out.” Dr. Mark Hyman
  • 21. MPI Minnesota A Healthier Appetite January 16, 2014 • Tobacco Use • Physical Activity • Unhealthy Diet • Harmful use of Alcohol • High blood pressure • High blood glucose • Physical Inactivity • Overweight & obesity • High cholesterol • Low fruit & vegetable intake } Behavioral Risk Factors
  • 22. MPI Minnesota A Healthier Appetite January 16, 2014 Celiac Disease Genetic autoimmune disease 1 in 133 Malabsorption Avoid Gluten No cure Wheat | Rye | Barley
  • 23. MPI Minnesota A Healthier Appetite January 16, 2014 Diabetes 1:3 Americans Manage blood sugar Low salt, fat & sugar High in fiber What, when & how much Epidemic of 21st Century
  • 24. MPI Minnesota A Healthier Appetite January 16, 2014 World’s population lives in countries where being overweight or obesity kills more people than malnutrition 65%
  • 25. MPI Minnesota A Healthier Appetite January 16, 2014 Vegetarian No Beef Pork Poultry Fish Shellfish Vegan
  • 26. Paleo• Processed foods • Sugar,candy • Sweetfruit • Grains • Beans • Dairy • SeedOils No
  • 27. Arlene Mathes-Scharf Kashrut.com “Food is an importantpart of my religionand the way I live my life.”
  • 28. MPI Minnesota A Healthier Appetite January 16, 2014 Judaism Kosher x Kosher finned fish only Kosher Not with meat Buddhism x x some P P Hinduism x x Restricted/ Avoided Restricted/ Avoided ? x Islam Halal x Halal x x Rastafarianism x x no fish over 12” x Seventh Day Adventist x x x ? Sikh in some sects Halal or Kosher in some sects Halal or Kosher in some sects Halal or Kosher x
  • 29. MPI Minnesota A Healthier Appetite January 16, 2014 Protestants Few RestrictionsFew RestrictionsFew Restrictions Roman Catholicism Restricted on certain daysRestricted on certain daysRestricted on certain days Eastern Orthodox Restrictions Restrictions Jainism x x x x x x Mormonism x Baha’i some are vegetarianssome are vegetarianssome are vegetarianssome are vegetarians x
  • 30. MPI Minnesota A Healthier Appetite January 16, 2014 JANUARY Chinese New Year (Confucian/Taoist/Buddhist) FEBRUARY Ash Wednesday (Christian) Lent (Christian) APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) JUNE/JULY Ramadan (Islamic) JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami (Hindu) SEPTEMBER/ OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) NOVEMBER Diwali (Hindu/Buddist/ Sikhism/Jainism) Thanksgiving DECEMBER Hanukkah (Jewish) Christmas (Christian)
  • 31. MPI Minnesota A Healthier Appetite January 16, 2014 • Review Menu • Note which items: • Top 8 Allergens • Gluten-free • Vegetarian • Vegan ELC #1 Discovery Experience Participate | Understand | Comprehend | Learn GF V E VG N SFW M F SP
  • 32. @tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014 ELC #1 Discovery Experience Participate | Understand | Comprehend | Learn Top 8 Food Allergens • Egg • Wheat • Tree Nuts • Peanuts • Shellfish • Fish • Soy • Milk Gluten-Free • No Wheat • No Rye • No Barley • Oats? Vegetarian • Only Eggs & Milk • No sea or land animals Vegan • No Eggs or Milk • No sea or land animals • No honey GF V E VG N SF W M F S P P
  • 33. @tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014 ELC #1 Discovery Experience Participate | Understand | Comprehend | Learn V E N W M W M M M W M W M W W F F W VG M E E E W E V V V V GF M W E P
  • 34. @tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014 ELC #1 Discovery Experience Participate | Understand | Comprehend | Learn V E W M M M F E W S W M N V V V M W E V M N V V VG V GF GF GF GF GF GF GF VG VX
  • 35. MPI Minnesota A Healthier Appetite January 16, 2014 ELC #1 Adding Value Food | Health | Exercise v
  • 36. MPI Minnesota A Healthier Appetite January 16, 2014 • Bringing back customers • More referrals  • Increased incremental spending • Demonstrating professionalism • Increase client base • Improve liking Benefits of Good Service
  • 37. MPI Minnesota A Healthier Appetite January 16, 2014 • Gain trust • New client base • Fine-tune customer service • Budget Savings • Less Waste Benefits of Good Service
  • 38. .15 .25 Host would not be able to meet need Embarrassed Asking is impolite Unsure how to tell Perceived lack of empathy to their need Don’t want to be a burden Low Expectations of Products & Services
  • 39. $125,000Five-day conference
  • 40. MPI Minnesota A Healthier Appetite January 16, 2014 Once guests feel safe & satisfied with their eating experience, they become a loyal & repeat customers. 80%
  • 41. % 50Do not return to events Do not attend events
  • 42. Seeing, hearing, walking Eatinglearning, interacting with others, breathing Bodily functionsimmune, digestive, bowel, brain, respiratory, cardiovascular systems
  • 43. Atlanta Foodservice Expo Navigating the Dietary Needs of Guests October 21, 2013 • Invitations • Registration Sites • Site Visits • Action Stations • Bars • Green Rooms • Amenities • Place Cards • Apps Consider
  • 44. Atlanta Foodservice Expo Navigating the Dietary Needs of Guests October 21, 2013 Consider• SOPs • Menus • Back of House • Front of House • Set-up • Staffing • Communication • Sundries
  • 45. MPI Minnesota A Healthier Appetite January 16, 2014 • Tobacco Use • Physical Activity • Unhealthy Diet • Harmful use of Alcohol} Discovery Experience What can YOU do to positively effect these behaviors for your guests?
  • 46. MPI Minnesota A Healthier Appetite January 16, 2014 ELC #1 Staying Healthy Whole Foods | Sleep | Sugar | Outlook w
  • 47. MPI Minnesota A Healthier Appetite January 16, 2014 8hours • Memory • Weight • Inflammation • Weight • Performance • Creativity • Attention • Stress
  • 48. MPI Minnesota A Healthier Appetite January 16, 2014 • Low energy • Headaches • Muscle cramps • Digestive issues • Poor concentration • Illness • Hunger Hydration 1/2body weight
  • 49. MPI Minnesota A Healthier Appetite January 16, 2014 Sugar Addictive, destructive substance 142 pounds Inflammation “Diabesity” A little creates desire for more 57 different names for sugar
  • 50. MPI Minnesota A Healthier Appetite January 16, 2014 Factvs. Fiction
  • 51. MPI Minnesota A Healthier Appetite January 16, 2014 5Ingredientsor less • Listed in order of quantity • Avoid those your 3rd grader can’t pronounce • Avoid those where sugar as top 3 ingredients • High Fructose Corn Syrup
  • 52. MPI Minnesota A Healthier Appetite January 16, 2014 • Nutrient Dense • Outside edge of supermarket • Farmer’s Market • Will eventually rot • Ingredients in their raw state • Made by Humans • NOT from a plant not made in a plant Real
  • 53. MPI Minnesota A Healthier Appetite January 16, 2014 Eat Clean • Choose Organic • Avoid Processed Foods • Consume Healthy Fats • Watch Portion Sizes • Reduce Carbon Footprint • Slow Down • Share
  • 54. MPI Minnesota A Healthier Appetite January 16, 2014 • Health • Wallet • Planet Eat Less Meat
  • 55. MPI Minnesota A Healthier Appetite January 16, 2014 • Prevents disease • Strengthen & Tone • Enhance Flexibility • Controls Weight • Improves Stamina • Prolong Life 30exercise minutes
  • 56. MPI Minnesota A Healthier Appetite January 16, 2014 &Connect Disconnect
  • 57. MPI Minnesota A Healthier Appetite January 16, 2014 Tracy Stuckrath tracy@thrivemeetings.com 404-242-0530 www.thrivemeetings.com www.facebook.com/thrivemeetingsevents www.linkedin.com/tracystuckrath CSEP, CMM, CHC

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