0
MPI Minnesota A Healthier Appetite January 16, 2014
A Healthier Appetite
Using Food to Engage & Energize Your Audience
MPI Minnesota A Healthier Appetite January 16, 2014
RE: Invent your meeting menus to address dietary
needs and serve healt...
MPI Minnesota A Healthier Appetite January 16, 2014
our common
ground,
~James Beard
“Food is
a universal
experience.”
“Foodis the only thing
you're going to buy that
becomes
you.”Carlo Petrini
MPI Minnesota A Healthier Appetite January 16, 2014
Gluten Free
Food Allergies
RAW
Organic Local
VEGAN
Vegetarian
Pescitar...
MPI Minnesota A Healthier Appetite January 16, 2014
1:13335%/17%Obesity7:10Chronic Disease15 million27 million25.8 million...
MPI Minnesota A Healthier Appetite January 16, 2014
1.8 MillionMeetings
205 MillionPeople
$54.5 BillionFood & Beverage
foo...
MPI Minnesota A Healthier Appetite January 16, 2014
Dietary Need % of Guests # Guests
Celiac Disease (3m) 1.46% 2
Diabetes...
MPI Minnesota A Healthier Appetite January 16, 2014
ELC #1
Addressing Dietary Needs
u
Food Allergies | Medical Conditions...
MPI Minnesota A Healthier Appetite January 16, 2014
Food Allergy
Potentially
Immune System
Response
LIFE-
THREATENING
120
8
150+
90
MPI Minnesota A Healthier Appetite January 16, 2014
• Cereals
• Crackers
• Cookies
• Candy
• Chocolates
• Energy bars
• Fl...
MPI Minnesota A Healthier Appetite January 16, 2014
• Dressings
• Sauces
• Stocks
• Bouillabaisse
• Cuttlefish ink
• Gluco...
MPI Minnesota A Healthier Appetite January 16, 2014
• Baked goods
• Candy
• Chili
• Egg rolls
• Enchilada sauce
• Marzipan...
MPI Minnesota A Healthier Appetite January 16, 2014
• Flavoring base
• Caesar dressing
• Worcestershire
sauce
• Bouillabai...
MPI Minnesota A Healthier Appetite January 16, 2014
• Baked goods
• Egg substitutes
• Macaroni
• Marzipan
• Marshmallows
•...
MPI Minnesota A Healthier Appetite January 16, 2014
• Ale/Beer
• Baking mixes
• Baked products
• Batter-fried foods
• Brea...
MPI Minnesota A Healthier Appetite January 16, 2014
• Artificial butter
• Baked goods
• Caramel
• Chocolate
• Processed Me...
MPI Minnesota A Healthier Appetite January 16, 2014
• Asian cuisine
• Vegetable gum
• Vegetable starch
• Vegetable broth
•...
MPI Minnesota A Healthier Appetite January 16, 2014
“Chronic disease is a
foodborne illness. We ate our
way into this mess...
MPI Minnesota A Healthier Appetite January 16, 2014
• Tobacco Use
• Physical Activity
• Unhealthy Diet
• Harmful use of Al...
MPI Minnesota A Healthier Appetite January 16, 2014
Celiac Disease
Genetic autoimmune disease
1 in 133
Malabsorption
Avoid...
MPI Minnesota A Healthier Appetite January 16, 2014
Diabetes
1:3 Americans
Manage blood sugar
Low salt, fat & sugar
High i...
MPI Minnesota A Healthier Appetite January 16, 2014
World’s population lives in countries
where being overweight
or obesit...
MPI Minnesota A Healthier Appetite January 16, 2014
Vegetarian
No
Beef
Pork
Poultry
Fish
Shellfish
Vegan
Paleo• Processed
foods
• Sugar,candy
• Sweetfruit
• Grains
• Beans
• Dairy
• SeedOils
No
Arlene
Mathes-Scharf
Kashrut.com
“Food is an
importantpart
of my religionand the way I
live my
life.”
MPI Minnesota A Healthier Appetite January 16, 2014
Judaism Kosher x Kosher finned
fish only
Kosher
Not with
meat
Buddhism x...
MPI Minnesota A Healthier Appetite January 16, 2014
Protestants Few RestrictionsFew RestrictionsFew Restrictions
Roman
Cat...
MPI Minnesota A Healthier Appetite January 16, 2014
JANUARY
Chinese New Year
(Confucian/Taoist/Buddhist)
FEBRUARY
Ash Wedn...
MPI Minnesota A Healthier Appetite January 16, 2014
• Review Menu
• Note which items:
• Top 8 Allergens
• Gluten-free
• Ve...
@tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014
ELC #1
Discovery Experience
Par...
@tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014
ELC #1
Discovery Experience
Par...
@tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014
ELC #1
Discovery Experience
Par...
MPI Minnesota A Healthier Appetite January 16, 2014
ELC #1
Adding Value
Food | Health | Exercise
v
MPI Minnesota A Healthier Appetite January 16, 2014
• Bringing back customers
• More referrals 
• Increased incremental sp...
MPI Minnesota A Healthier Appetite January 16, 2014
• Gain trust
• New client base
• Fine-tune customer service
• Budget S...
.15
.25
Host would
not be able
to meet
need
Embarrassed
Asking is impolite
Unsure how to tell
Perceived lack
of empathy to...
$125,000Five-day conference
MPI Minnesota A Healthier Appetite January 16, 2014
Once guests feel safe & satisfied
with their eating experience,
they be...
%
50Do not return to events
Do not attend events
Seeing, hearing, walking
Eatinglearning, interacting with
others, breathing
Bodily
functionsimmune,
digestive, bowel,
brai...
Atlanta Foodservice Expo Navigating the Dietary Needs of Guests October 21, 2013
• Invitations
• Registration Sites
• Site...
Atlanta Foodservice Expo Navigating the Dietary Needs of Guests October 21, 2013
Consider• SOPs
• Menus
• Back of House
• ...
MPI Minnesota A Healthier Appetite January 16, 2014
• Tobacco Use
• Physical Activity
• Unhealthy Diet
• Harmful use of Al...
MPI Minnesota A Healthier Appetite January 16, 2014
ELC #1
Staying Healthy
Whole Foods | Sleep | Sugar | Outlook
w
MPI Minnesota A Healthier Appetite January 16, 2014
8hours
• Memory
• Weight
• Inflammation
• Weight
• Performance
• Creat...
MPI Minnesota A Healthier Appetite January 16, 2014
• Low energy
• Headaches
• Muscle cramps
• Digestive issues
• Poor con...
MPI Minnesota A Healthier Appetite January 16, 2014
Sugar
Addictive,
destructive
substance
142
pounds
Inflammation “Diabesi...
MPI Minnesota A Healthier Appetite January 16, 2014
Factvs.
Fiction
MPI Minnesota A Healthier Appetite January 16, 2014
5Ingredientsor less
• Listed in order of quantity
• Avoid those your 3...
MPI Minnesota A Healthier Appetite January 16, 2014
• Nutrient Dense
• Outside edge of supermarket
• Farmer’s Market
• Wil...
MPI Minnesota A Healthier Appetite January 16, 2014
Eat
Clean
• Choose Organic
• Avoid Processed Foods
• Consume Healthy F...
MPI Minnesota A Healthier Appetite January 16, 2014
• Health
• Wallet
• Planet
Eat
Less
Meat
MPI Minnesota A Healthier Appetite January 16, 2014
• Prevents
disease
• Strengthen
& Tone
• Enhance
Flexibility
• Control...
MPI Minnesota A Healthier Appetite January 16, 2014
&Connect
Disconnect
MPI Minnesota A Healthier Appetite January 16, 2014
Tracy Stuckrath
tracy@thrivemeetings.com
404-242-0530
www.thrivemeetin...
A Healthier Appetite—MPI Minnesota January 2014
Upcoming SlideShare
Loading in...5
×

A Healthier Appetite—MPI Minnesota January 2014

188

Published on

Being a meeting planner is no piece of cake (but we do eat a lot of it). From juggling the details of meeting space and hotel blocks, to negotiating contracts and managing social media, to hiring speakers and ordering food and beverage, we have a lot on our plate. How then do we have the time to figure out F&B menus to incorporate special dietary requests of farm-to-table, gluten-free, allergy-free, vegan, Paleo and Halal for our participants? What about trying to stay healthy ourselves? Working long hours with crazy travel schedules doesn’t leave a lot of free time for exercising or grabbing something good to eat. From standard breakfast fare to high-end dinners, we’ll explore examples of food that feed all sorts of palates and dietary needs. Learn how simple it can be to stay on the healthy track no matter how busy and stressful your life is.

Outcomes:
• RE: Invent your meeting menus to address dietary needs and serve healthier alternatives for everyone.

• RE: Examine ways you can add value to your event through food and health.

• RE: Invest in your health with 10 keys to staying healthy while planning your meeting.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
188
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "A Healthier Appetite—MPI Minnesota January 2014"

  1. 1. MPI Minnesota A Healthier Appetite January 16, 2014 A Healthier Appetite Using Food to Engage & Energize Your Audience
  2. 2. MPI Minnesota A Healthier Appetite January 16, 2014 RE: Invent your meeting menus to address dietary needs and serve healthier alternatives for everyone. RE: Examine ways you can add value to your event through food and health. RE: Invest in your health with 10 keys to staying healthy while planning your meeting. u v w Essential Learning Components
  3. 3. MPI Minnesota A Healthier Appetite January 16, 2014 our common ground, ~James Beard “Food is a universal experience.”
  4. 4. “Foodis the only thing you're going to buy that becomes you.”Carlo Petrini
  5. 5. MPI Minnesota A Healthier Appetite January 16, 2014 Gluten Free Food Allergies RAW Organic Local VEGAN Vegetarian Pescitarian Halal Kosher Tree Nuts Celiac Corn Clean Eating Macrobiotic Paleo Rave Buddhism Crohn’s Menu Labeling Food Safety ADA FALCPA
  6. 6. MPI Minnesota A Healthier Appetite January 16, 2014 1:13335%/17%Obesity7:10Chronic Disease15 million27 million25.8 million11.2 millionFood AllergyVegetarian & VeganCeliac DiseaseDiabetes36%KosherReligious
  7. 7. MPI Minnesota A Healthier Appetite January 16, 2014 1.8 MillionMeetings 205 MillionPeople $54.5 BillionFood & Beverage food functions 23,1904,931 eventsday $149.3 million $6,439114 people each
  8. 8. MPI Minnesota A Healthier Appetite January 16, 2014 Dietary Need % of Guests # Guests Celiac Disease (3m) 1.46% 2 Diabetes (25.8 million) 12.59% 14 Food Allergies (15m) 5.85% 7 Gluten Intolerance (18m) 8.78% 10 Vegetarian (27m) 11.12% 13 Vegan (1m) 0.49% 1 Kosher 5.46% 6 53 people 46%
  9. 9. MPI Minnesota A Healthier Appetite January 16, 2014 ELC #1 Addressing Dietary Needs u Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs
  10. 10. MPI Minnesota A Healthier Appetite January 16, 2014 Food Allergy Potentially Immune System Response LIFE- THREATENING
  11. 11. 120 8 150+ 90
  12. 12. MPI Minnesota A Healthier Appetite January 16, 2014 • Cereals • Crackers • Cookies • Candy • Chocolates • Energy bars • Flavored coffee • Frozen desserts • Marinades • Barbecue sauces • Cold cuts • Alcoholic beverages
  13. 13. MPI Minnesota A Healthier Appetite January 16, 2014 • Dressings • Sauces • Stocks • Bouillabaisse • Cuttlefish ink • Glucosamine • Fish stock • Seafood flavoring • Surimi
  14. 14. MPI Minnesota A Healthier Appetite January 16, 2014 • Baked goods • Candy • Chili • Egg rolls • Enchilada sauce • Marzipan • Mole sauce • Nougat
  15. 15. MPI Minnesota A Healthier Appetite January 16, 2014 • Flavoring base • Caesar dressing • Worcestershire sauce • Bouillabaisse • Imitation or artificial fish • Meatloaf • Barbecue sauce • Caponata
  16. 16. MPI Minnesota A Healthier Appetite January 16, 2014 • Baked goods • Egg substitutes • Macaroni • Marzipan • Marshmallows • Nougat • Pasta • Foam or topping • Pretzels
  17. 17. MPI Minnesota A Healthier Appetite January 16, 2014 • Ale/Beer • Baking mixes • Baked products • Batter-fried foods • Bread crumbs • Breaded foods • Candy • Cereals • Couscous • Crackers • Ice cream • Imitation crabmeat • Pasta • Play dough • Potato chips • Processed Meats • Rice cakes • Salad dressings • Sauces • Soups • Soy sauce
  18. 18. MPI Minnesota A Healthier Appetite January 16, 2014 • Artificial butter • Baked goods • Caramel • Chocolate • Processed Meat • Margarine • Nondairy products • Nougat • Canned tuna • Shellfish
  19. 19. MPI Minnesota A Healthier Appetite January 16, 2014 • Asian cuisine • Vegetable gum • Vegetable starch • Vegetable broth • Baked goods • Canned tuna • Cereals • Cookies • Crackers • Energy bars • Low-fat peanut butter • Processed meats • Sauces • Canned broth & soups
  20. 20. MPI Minnesota A Healthier Appetite January 16, 2014 “Chronic disease is a foodborne illness. We ate our way into this mess, and we must eat our way out.” Dr. Mark Hyman
  21. 21. MPI Minnesota A Healthier Appetite January 16, 2014 • Tobacco Use • Physical Activity • Unhealthy Diet • Harmful use of Alcohol • High blood pressure • High blood glucose • Physical Inactivity • Overweight & obesity • High cholesterol • Low fruit & vegetable intake } Behavioral Risk Factors
  22. 22. MPI Minnesota A Healthier Appetite January 16, 2014 Celiac Disease Genetic autoimmune disease 1 in 133 Malabsorption Avoid Gluten No cure Wheat | Rye | Barley
  23. 23. MPI Minnesota A Healthier Appetite January 16, 2014 Diabetes 1:3 Americans Manage blood sugar Low salt, fat & sugar High in fiber What, when & how much Epidemic of 21st Century
  24. 24. MPI Minnesota A Healthier Appetite January 16, 2014 World’s population lives in countries where being overweight or obesity kills more people than malnutrition 65%
  25. 25. MPI Minnesota A Healthier Appetite January 16, 2014 Vegetarian No Beef Pork Poultry Fish Shellfish Vegan
  26. 26. Paleo• Processed foods • Sugar,candy • Sweetfruit • Grains • Beans • Dairy • SeedOils No
  27. 27. Arlene Mathes-Scharf Kashrut.com “Food is an importantpart of my religionand the way I live my life.”
  28. 28. MPI Minnesota A Healthier Appetite January 16, 2014 Judaism Kosher x Kosher finned fish only Kosher Not with meat Buddhism x x some P P Hinduism x x Restricted/ Avoided Restricted/ Avoided ? x Islam Halal x Halal x x Rastafarianism x x no fish over 12” x Seventh Day Adventist x x x ? Sikh in some sects Halal or Kosher in some sects Halal or Kosher in some sects Halal or Kosher x
  29. 29. MPI Minnesota A Healthier Appetite January 16, 2014 Protestants Few RestrictionsFew RestrictionsFew Restrictions Roman Catholicism Restricted on certain daysRestricted on certain daysRestricted on certain days Eastern Orthodox Restrictions Restrictions Jainism x x x x x x Mormonism x Baha’i some are vegetarianssome are vegetarianssome are vegetarianssome are vegetarians x
  30. 30. MPI Minnesota A Healthier Appetite January 16, 2014 JANUARY Chinese New Year (Confucian/Taoist/Buddhist) FEBRUARY Ash Wednesday (Christian) Lent (Christian) APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) JUNE/JULY Ramadan (Islamic) JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami (Hindu) SEPTEMBER/ OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) NOVEMBER Diwali (Hindu/Buddist/ Sikhism/Jainism) Thanksgiving DECEMBER Hanukkah (Jewish) Christmas (Christian)
  31. 31. MPI Minnesota A Healthier Appetite January 16, 2014 • Review Menu • Note which items: • Top 8 Allergens • Gluten-free • Vegetarian • Vegan ELC #1 Discovery Experience Participate | Understand | Comprehend | Learn GF V E VG N SFW M F SP
  32. 32. @tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014 ELC #1 Discovery Experience Participate | Understand | Comprehend | Learn Top 8 Food Allergens • Egg • Wheat • Tree Nuts • Peanuts • Shellfish • Fish • Soy • Milk Gluten-Free • No Wheat • No Rye • No Barley • Oats? Vegetarian • Only Eggs & Milk • No sea or land animals Vegan • No Eggs or Milk • No sea or land animals • No honey GF V E VG N SF W M F S P P
  33. 33. @tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014 ELC #1 Discovery Experience Participate | Understand | Comprehend | Learn V E N W M W M M M W M W M W W F F W VG M E E E W E V V V V GF M W E P
  34. 34. @tstuckrath @thrivemeetingsMPI San Diego: A Healthier Approach to MeetingsJanuary 21, 2014 ELC #1 Discovery Experience Participate | Understand | Comprehend | Learn V E W M M M F E W S W M N V V V M W E V M N V V VG V GF GF GF GF GF GF GF VG VX
  35. 35. MPI Minnesota A Healthier Appetite January 16, 2014 ELC #1 Adding Value Food | Health | Exercise v
  36. 36. MPI Minnesota A Healthier Appetite January 16, 2014 • Bringing back customers • More referrals  • Increased incremental spending • Demonstrating professionalism • Increase client base • Improve liking Benefits of Good Service
  37. 37. MPI Minnesota A Healthier Appetite January 16, 2014 • Gain trust • New client base • Fine-tune customer service • Budget Savings • Less Waste Benefits of Good Service
  38. 38. .15 .25 Host would not be able to meet need Embarrassed Asking is impolite Unsure how to tell Perceived lack of empathy to their need Don’t want to be a burden Low Expectations of Products & Services
  39. 39. $125,000Five-day conference
  40. 40. MPI Minnesota A Healthier Appetite January 16, 2014 Once guests feel safe & satisfied with their eating experience, they become a loyal & repeat customers. 80%
  41. 41. % 50Do not return to events Do not attend events
  42. 42. Seeing, hearing, walking Eatinglearning, interacting with others, breathing Bodily functionsimmune, digestive, bowel, brain, respiratory, cardiovascular systems
  43. 43. Atlanta Foodservice Expo Navigating the Dietary Needs of Guests October 21, 2013 • Invitations • Registration Sites • Site Visits • Action Stations • Bars • Green Rooms • Amenities • Place Cards • Apps Consider
  44. 44. Atlanta Foodservice Expo Navigating the Dietary Needs of Guests October 21, 2013 Consider• SOPs • Menus • Back of House • Front of House • Set-up • Staffing • Communication • Sundries
  45. 45. MPI Minnesota A Healthier Appetite January 16, 2014 • Tobacco Use • Physical Activity • Unhealthy Diet • Harmful use of Alcohol} Discovery Experience What can YOU do to positively effect these behaviors for your guests?
  46. 46. MPI Minnesota A Healthier Appetite January 16, 2014 ELC #1 Staying Healthy Whole Foods | Sleep | Sugar | Outlook w
  47. 47. MPI Minnesota A Healthier Appetite January 16, 2014 8hours • Memory • Weight • Inflammation • Weight • Performance • Creativity • Attention • Stress
  48. 48. MPI Minnesota A Healthier Appetite January 16, 2014 • Low energy • Headaches • Muscle cramps • Digestive issues • Poor concentration • Illness • Hunger Hydration 1/2body weight
  49. 49. MPI Minnesota A Healthier Appetite January 16, 2014 Sugar Addictive, destructive substance 142 pounds Inflammation “Diabesity” A little creates desire for more 57 different names for sugar
  50. 50. MPI Minnesota A Healthier Appetite January 16, 2014 Factvs. Fiction
  51. 51. MPI Minnesota A Healthier Appetite January 16, 2014 5Ingredientsor less • Listed in order of quantity • Avoid those your 3rd grader can’t pronounce • Avoid those where sugar as top 3 ingredients • High Fructose Corn Syrup
  52. 52. MPI Minnesota A Healthier Appetite January 16, 2014 • Nutrient Dense • Outside edge of supermarket • Farmer’s Market • Will eventually rot • Ingredients in their raw state • Made by Humans • NOT from a plant not made in a plant Real
  53. 53. MPI Minnesota A Healthier Appetite January 16, 2014 Eat Clean • Choose Organic • Avoid Processed Foods • Consume Healthy Fats • Watch Portion Sizes • Reduce Carbon Footprint • Slow Down • Share
  54. 54. MPI Minnesota A Healthier Appetite January 16, 2014 • Health • Wallet • Planet Eat Less Meat
  55. 55. MPI Minnesota A Healthier Appetite January 16, 2014 • Prevents disease • Strengthen & Tone • Enhance Flexibility • Controls Weight • Improves Stamina • Prolong Life 30exercise minutes
  56. 56. MPI Minnesota A Healthier Appetite January 16, 2014 &Connect Disconnect
  57. 57. MPI Minnesota A Healthier Appetite January 16, 2014 Tracy Stuckrath tracy@thrivemeetings.com 404-242-0530 www.thrivemeetings.com www.facebook.com/thrivemeetingsevents www.linkedin.com/tracystuckrath CSEP, CMM, CHC
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×