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What is Conducttr

What is Conducttr



Conducttr brings stories to life. It creates immersive, persistent storyworlds. It's a framework you can use without coding to engage audiences, cut costs and quickly deploy multi-platform ...

Conducttr brings stories to life. It creates immersive, persistent storyworlds. It's a framework you can use without coding to engage audiences, cut costs and quickly deploy multi-platform entertainment.
Use it to schedule publication of videos, social media, emails and SMS; reward advocates with exclusive content and offers; automatically respond to audience activity.



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What is Conducttr What is Conducttr Presentation Transcript

  • Orchestrate cross-platform experiences
  • What does Conducttr do?• Creates personalized, cross-platform, interactive experiences• Listens & reacts to audience-driven events like Tweets, Facebook comments, YouTube views, emails, SMS, RFID, QR codes, mobile & web apps• Dynamically publishes & responds: – sends personalized replies – publishes new content – unlocks exclusive content – awards achievements & coupons• Reduces cost of audience interaction• Encourages participation & word-of-mouth• Quicker to implement and more reliable than bespoke development
  • Benefits• Increase engagement• Delight and reward fans for participation• Measure life-time value of fan & consumer• Adapt & respond more quickly• Reduce costs• Publish content and social media to schedule, on demand or interactively• Create transmedia stories & games
  • Blur entertainment & marketing Narrative Gaming Rewards Levels Collaboration CompetitionCharactersPlotEventsThings Social Networking Participation, Conversation
  • “Story-in-the-cloud” Cloud-based interactive stories & games create immersive worlds that engage audiences. Scheduled and automated responses reduce costs and increase engagement
  • Engage across all platforms Create personalized, connected experiences .. Online… Mobile… Social… Live Events… Merchandise…
  • Behavioral segmentation and communicationEngage and Audience groups Multiplecommunicate with alternativeaudiences based on responsesbehavior, game state,real world events andtheir preferences.
  • Personal gaming attributes Stamina +5 Books +4 Visits +3 Purchases + 2 Treasure +6Entertain, reward &track audiences asindividuals.
  • Conducttr frameworkAuthoring environment Story-Game Engine API Loads in any browser Cloud-based, real- Connect anything. time network Mobile, RFID, web, Intelligence. Facebook app
  • Story-Game Engine Conducttr Pervasive Entertainment Platform Broadcast & reply emails, Tweets, SMS, Content Layer Facebook comments; Publish blog posts, videos, images, Facebook updates and more. Control Layer Events – when “stuff” should happen Actions – personalization of experience Real World Audience
  • Application Program Interface (API) • OAuth authentication • Quick to create custom methods to exchange data between Conducttr and any app: – Facebook app – Flash game – Mobile – Webpage – Real-world terminal (e.g. RFID, turnstile) • Trigger events within Conducttr
  • Welcome to our Worlds
  • Your project made available on mobile
  • Give XP, Progress & Achievements
  • Custom apps too
  • Story stays in the cloudNative cross-platform experiencewritten without code to run fromthe cloud on social networks andon other sites such as tabletapps, social games, consoles,forums etc. via Conducttr APIwithout coding. Audience
  • Bridge social, live, mobile & web Moneypenny Assignments Help RewardsExclusive content Metrics MI5 Puzzles Threats Teases Foils Fictional Characters Merchandise Friends of fans fans Live events & pervasive games
  • ConducttrPervasive Entertainment Platform sales@tstoryteller.com http://tstoryteller.com US: +1 415-287-4150 Europe: +44 207 193 4567