6. O RISTORANTE BUILDING
GENNARO ELIAS, O TURCO
ROBERTALUCIA
EDOARDO GEFERSON
CT ONE CONSULTING
CARLOS
TAVARES
PAULO MARTINS
PARTICIPANTES
CORE FAMILY
INTERAÇÕES
PRIMÁRIAS
INTERAÇÕES
SECUNDÁRIAS
DIVISÃO DE FINANCE
DIVISÃO DE MARKETING
E PEOPLE
DIVISÃO DE LOGÍSTICS E
OPERATIONS
BADGE WHITE ONE
MORE COLOR
INDICATES THAT THE
PARTICIPANT
WORKING PAIR IN
DIVISION
CORRESPONDENT
7. Transmedia Storytelling (multi-channel communications)
O RISTORANTE
Site
Blueprint Restaurant
Blog do Bixiga
P&L Statement
Labor and Tax
Counsel
Documents
and
Certificates
Menu
Facebook da Lucia
Health Department
Whatsapp Gennaro, Elias, Carlos e
Roberta
Emails Elias e Carlos
News TV
10. Creating a transformative experience
Experience
Pedagogical
Feedback & Assessment
Scaffolding
Training objectives Facts & procedures
Characters
Choices
Consequences
Narrative
11. Creating a transformative experience
Experience
Pedagogical
Memory
Engagement
Distributed practice (time)
Localized (place)
Multimedia
Resonant
Motivation
Personalization
Flow
12.
13. Mountain rescue
• Learning objective: What to do in the cold (method and facts)
• Process knowledge:
– Determine scope of the problem
– Interpret the data
– Implement strategy to resolve the crisis
14. Choices & Challenges Learner Role & Tasks
Feedback & Reflection Data Input
• Learning
• Process: assess situation/determine resources
• Facts: body response at different temperatures
• Feedback
• Body temperature updates (colder or warmer)
• Final report with comparison of choices against
expert advice
• Mission brief: opening phone call describes
dilemma
• Case data
• Chalet website
• Weather report email
• Guides
• Familiarity with choose-your-own-
adventure
• Decisions
• Change in body temperature
• Uncertainty
• Avalanche info
• Lack of visibility
• Stress
• (rapid) heat loss
• Keys don’t work? ;)
• Cognitive skills
• Understand the weather report
• Understand distance to safety
• Roles
• Guide a friend
• No power to take direct action
Mountain rescue characteristics
15. Mountain Rescue scenes
Chalet Outside In Car Drive Away
Go outside
Stay in chalet
Turn back with wood
Keep going
Scene characteristics
Heat loss
Risks
Resources
Options
19. Bringing Scenarios to Life
Force is Effective
Force is INEFFECTIVE
Civilian rebuilding
DECREASES
Loss of support among population
Rise in resentment
Sanitation issues and starvation increases
Political
Economic
Social
Technology
Environmental
Legal
Trust is restored
Economy improves
Sectarian violence decreases
Public health improves
Political
Economic
Social
Technology
Environmental
Legal
Traditional parties ridiculed
Uncertainty
Petty crime, cohesion issues
Health improves
Political
Economic
Social
Technology
Environmental
Legal
Loss of support among population
Lawlessness, sectarian violence increases
Sanitation issues and starvation increases
Political
Economic
Social
Technology
Environmental
Legal
Win battle, Lose War
Disaster
Win battle, Win War
Lucky away, lose at home
Civilian rebuilding
INCREASES
22. Take-aways
• Scenarios engage our EMOTIONS
– Good for short & long term memory
– Good for motiving
• Promote CRITICAL THINKING
through APPLICATION of knowledge
• Provide a SAFE PLACE to get it wrong
REDUCES organization’s
exposure to RISK
REDUCES COST and
IMPROVES EFFICIENCY
because training is more
effective and less time
away from workplace
IMPROVES REVENUE
because the individuals
and teams are more
effective