Advertising is All Around You

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Advertising is All Around You

  1. 1. Persuasion in Advertising Is All Around You!
  2. 2. What is persuasion? <ul><li>A means of convincing people: </li></ul><ul><li>to buy a certain product </li></ul><ul><li>to believe something or act in a certain way </li></ul><ul><li>to agree with a point of view </li></ul>
  3. 3. Common persuasive techniques often used in advertising <ul><li>Slogan </li></ul><ul><li>Repetition </li></ul><ul><li>Bandwagon </li></ul><ul><li>Testimonial </li></ul><ul><li>Emotional Appeal </li></ul><ul><li>Expert Opinion </li></ul>Purpose?
  4. 4. Slogan: “Can you hear me now?” <ul><li>A catchy phrase or statement often used to sell a service or a product </li></ul>
  5. 5. Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead
  6. 6. Bandwagon <ul><li>A statement suggesting that everyone is using a specific product, so you should too </li></ul>
  7. 7. Testimonial <ul><li>A well-known person supports a product or service </li></ul>
  8. 8. Emotional Appeal <ul><li>A person is made to have strong feelings about a situation or product </li></ul>
  9. 9. Expert opinion <ul><li>Experts approve this product, so you should use it </li></ul><ul><li>“ Four out of five dentists recommend sugarless gum for their patients who chew gum” </li></ul>
  10. 10. Quick review <ul><li>Slogan </li></ul><ul><li>Repetition </li></ul><ul><li>Bandwagon </li></ul><ul><li>Testimonial </li></ul><ul><li>Emotional Appeal </li></ul><ul><li>Expert Opinion </li></ul>
  11. 11. Audience Awareness <ul><li>Advertisers know how to </li></ul><ul><li>target their audiences </li></ul><ul><li>use appropriate persuasive technique </li></ul>
  12. 12. Who’s the audience? 1
  13. 13. Audience? 2
  14. 14. Audience? Purpose? Persuasive technique? 3
  15. 15. Audience? Purpose? Persuasive technique? 4
  16. 16. Audience? 5
  17. 17. Audience? Purpose? 6
  18. 18. Audience? Purpose? 7
  19. 19. Audience? Persuasive technique? Purpose? 8
  20. 20. Audience? Persuasive technique? 9
  21. 21. Relevant facts <ul><li>Advertisers spend about $200 billion a year on TV advertising </li></ul><ul><li>The average cost for Super Bowl ads is $2.6 million per 30 second spot </li></ul><ul><li>The average American watches about 24,000 TV commercials a year </li></ul><ul><li>http://television-commercial.net/ </li></ul>
  22. 22. Making Connections <ul><li>What is your favorite jingle? </li></ul><ul><li>What slogan for a product do you find yourself saying? </li></ul><ul><li>What TV commercial has influenced you to make a purchase? </li></ul><ul><li>Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too? </li></ul>
  23. 23. Reflection <ul><li>“ Persuasion is all around you” </li></ul><ul><li>In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain. </li></ul>
  24. 24. <ul><li>Presentation Adapted from Original work of </li></ul><ul><li>Jennifer Bernhard,Literacy Specialist </li></ul><ul><li>Clark County Schools </li></ul><ul><li>[email_address] </li></ul>

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