GOOD GOOGLING !
HOW OLD IS GOOGLE? <ul><li>Answer: 9 years  (10 on September 7, 2008) </li></ul><ul><li>In September of 1998, Google Inc. ...
MORE ABOUT GOOGLE <ul><li>“ Google” is a play on the word “googol” which is the mathematical term for 1 followed by 100 ze...
A UNIQUE COMPANY <ul><li>Number of employees:  </li></ul><ul><li>Worldwide, Google employed 10,000 full-time employees as ...
WHY DO WE LOVE GOOGLE? <ul><li>Size and scope : Now indexing over 20 billion web pages (conservative estimate). </li></ul>...
BUT… <ul><li>We may love Google, but few users know how to use full search capabilities. </li></ul>
EFFECTIVE GOOGLING <ul><li>How does Google interpret basic search?  </li></ul><ul><ul><li>Google places  “AND” operator  b...
NEED EXACT PHRASE? USE QUOTATION MARKS! “INFOSYS BILLION DOLLAR”
EXPAND SEARCH WITH SYNONYM?  USE A “TILDE” E.G.: “~INFOSYS” FINDS IT COMPANIES SIMILAR TO INFOSYS
SEARCH BY FILETYPE (PDF, PPT, XLS, DOC)  E.G.: “.NET FRAMEWORK” FILETYPE:PPT
NEGATIVE SEARCH TERMS E.G.: “NANO –CAR” WILL RETURN THE RESULTS WITH WORD ‘NANO’ BUT NOT TATA NANO CAR
LIMIT YOUR SEARCH RESULTS TO A PARTICULAR WEB SITE E.G.: “SPARSH SITE:INFOSYS.COM” WILL GET THE PAGES FROM INFOSYS.COM WHE...
SEARCH FOR SITES THAT LINK TO A PARTICULAR WEBSITE:   E.G.: “LINK:INFOSYS.COM”
YOU’VE FOUND A USEFUL WEBSITE & WANT TO FIND OTHER SITES LIKE IT: E.G.: “RELATED:WWW.INFOSYS.COM”
GOOGLE IS A DICTIONARY FIND DEFINITION OF A WORD OR A PHRASE? E.G.:  DEFINE: SCRUPLES
GOOGLE IS A CALCULATOR AS WELL  
GOOGLE IS CONVERTER TOO..! CONVERT CURRENCY, UNITS AND A LOT MORE
MORE SEARCH OPERATORS <ul><li>allinanchor: </li></ul><ul><li>allintext:  </li></ul><ul><li>allintitle:  </li></ul><ul><li>...
USE SPECIALTY SEARCH FUNCTIONS <ul><li>Google  News : news.google.com </li></ul><ul><li>Google  Images : images.google.com...
GOOGLE NEWS ALERTS <ul><li>Tracking an event in the news? </li></ul><ul><li>Create your own Google News alert – it’s free!...
GOOGLE SCHOLAR <ul><li>Covers : law, medicine, social sciences, arts, humanities, business, & finance. </li></ul><ul><li>I...
GOOGLE BOOK SEARCH <ul><li>Searches  full text  of indexed books. </li></ul><ul><li>If work is in public domain, full cont...
SOMETHING EXCITING AT LAST <ul><li>Localized search </li></ul><ul><li>Movie search </li></ul><ul><li>Code search </li></ul>
LOCAL.GOOGLE.CO.IN EFFECTIVE LOCALIZED SEARCH SOLUTION
GOOGLE.CO.IN/MOVIES  FIND THEATRES RUNNING YOUR DESIRED MOVIES IN YOUR CITY..WOW
GOOGLE.COM/CODESEARCH SEARCH PUBLIC SOURCE CODE
GOOGLE HACK FOR FINDING MOVIES/MUSIC (WARNING: NOT TO BE TRIED AT OFFICE BUT HOME…!) E.G.: INTITLE:”INDEX.OF”(MP3|MP4|AVI|...
INTERESTING STUFF <ul><li>Google Docs </li></ul><ul><li>Google Calendar </li></ul><ul><li>Google Reader </li></ul><ul><li>...
PAGERANK <ul><li>PageRank explained by Google: </li></ul><ul><li>Google interprets a link on page A going to page B as a v...
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Good Googling

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This will help you to use Google very efficiently. Also introduce you to new applications launch and handle by Google.

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Good Googling

  1. 1. GOOD GOOGLING !
  2. 2. HOW OLD IS GOOGLE? <ul><li>Answer: 9 years (10 on September 7, 2008) </li></ul><ul><li>In September of 1998, Google Inc. opened its door in Menlo Park, CA. http://www.google.com/intl/en/corporate/history.html#1995) </li></ul>
  3. 3. MORE ABOUT GOOGLE <ul><li>“ Google” is a play on the word “googol” which is the mathematical term for 1 followed by 100 zeros and “…reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.” </li></ul>
  4. 4.
  5. 5. A UNIQUE COMPANY <ul><li>Number of employees: </li></ul><ul><li>Worldwide, Google employed 10,000 full-time employees as of now </li></ul><ul><li>Work Environment: </li></ul><ul><li>Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming </li></ul><ul><li>the halls… </li></ul><ul><li>Google: </li></ul><ul><ul><ul><li>The interface is clear and simple. </li></ul></ul></ul><ul><ul><ul><li>Pages load instantly. </li></ul></ul></ul><ul><ul><ul><li>Placement in search results is never sold to anyone. </li></ul></ul></ul><ul><ul><ul><li>Advertising on the site must offer relevant content and not be a distraction. </li></ul></ul></ul><ul><ul><ul><li>No pop-up ads allowed. </li></ul></ul></ul>Google founders Sergey Brin Larry Page Source: http://www.google.com/intl/en/corporate/tenthings.html
  6. 6. WHY DO WE LOVE GOOGLE? <ul><li>Size and scope : Now indexing over 20 billion web pages (conservative estimate). </li></ul><ul><li>Relevance of Results : PageRank </li></ul><ul><li>Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more. </li></ul><ul><li>Other Tools : Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . . </li></ul>
  7. 7. BUT… <ul><li>We may love Google, but few users know how to use full search capabilities. </li></ul>
  8. 8. EFFECTIVE GOOGLING <ul><li>How does Google interpret basic search? </li></ul><ul><ul><li>Google places “AND” operator between all search terms entered in basic search box. </li></ul></ul><ul><ul><li>Automatically searches for some plural/singular and grammatical variants. </li></ul></ul><ul><ul><ul><li>You enter : news reader </li></ul></ul></ul><ul><ul><ul><li>Google searches : news AND reader OR readers </li></ul></ul></ul><ul><ul><ul><li>Does not search as exact phrase unless quotes present! </li></ul></ul></ul>
  9. 9.
  10. 10.
  11. 11. NEED EXACT PHRASE? USE QUOTATION MARKS! “INFOSYS BILLION DOLLAR”
  12. 12. EXPAND SEARCH WITH SYNONYM? USE A “TILDE” E.G.: “~INFOSYS” FINDS IT COMPANIES SIMILAR TO INFOSYS
  13. 13. SEARCH BY FILETYPE (PDF, PPT, XLS, DOC) E.G.: “.NET FRAMEWORK” FILETYPE:PPT
  14. 14. NEGATIVE SEARCH TERMS E.G.: “NANO –CAR” WILL RETURN THE RESULTS WITH WORD ‘NANO’ BUT NOT TATA NANO CAR
  15. 15. LIMIT YOUR SEARCH RESULTS TO A PARTICULAR WEB SITE E.G.: “SPARSH SITE:INFOSYS.COM” WILL GET THE PAGES FROM INFOSYS.COM WHERE THE WORD ‘SPARSH’ IS REFERRED `
  16. 16. SEARCH FOR SITES THAT LINK TO A PARTICULAR WEBSITE: E.G.: “LINK:INFOSYS.COM”
  17. 17. YOU’VE FOUND A USEFUL WEBSITE & WANT TO FIND OTHER SITES LIKE IT: E.G.: “RELATED:WWW.INFOSYS.COM”
  18. 18. GOOGLE IS A DICTIONARY FIND DEFINITION OF A WORD OR A PHRASE? E.G.: DEFINE: SCRUPLES
  19. 19. GOOGLE IS A CALCULATOR AS WELL 
  20. 20. GOOGLE IS CONVERTER TOO..! CONVERT CURRENCY, UNITS AND A LOT MORE
  21. 21. MORE SEARCH OPERATORS <ul><li>allinanchor: </li></ul><ul><li>allintext: </li></ul><ul><li>allintitle: </li></ul><ul><li>allinurl: </li></ul><ul><li>cache: </li></ul><ul><li>group: </li></ul><ul><li>info: </li></ul><ul><li>time </li></ul><ul><li>weather </li></ul>
  22. 22. USE SPECIALTY SEARCH FUNCTIONS <ul><li>Google News : news.google.com </li></ul><ul><li>Google Images : images.google.com </li></ul><ul><li>Google Blog Search : blogsearch.google.com </li></ul><ul><li>Google Finance : finance.google.com </li></ul><ul><li>Google Scholar : scholar.google.com </li></ul><ul><li>Google Book Search : books.google.com </li></ul>
  23. 23. GOOGLE NEWS ALERTS <ul><li>Tracking an event in the news? </li></ul><ul><li>Create your own Google News alert – it’s free! </li></ul><ul><li>Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources. </li></ul>
  24. 24.
  25. 25. GOOGLE SCHOLAR <ul><li>Covers : law, medicine, social sciences, arts, humanities, business, & finance. </li></ul><ul><li>Included items : peer-reviewed papers, theses, book excerpts, abstracts & full-text articles </li></ul><ul><li>Sources for items : academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations. </li></ul>
  26. 26.
  27. 27. GOOGLE BOOK SEARCH <ul><li>Searches full text of indexed books. </li></ul><ul><li>If work is in public domain, full contents usually available. </li></ul><ul><li>If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts. </li></ul><ul><li>Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, …… </li></ul>
  28. 28.
  29. 29.
  30. 30.
  31. 31. SOMETHING EXCITING AT LAST <ul><li>Localized search </li></ul><ul><li>Movie search </li></ul><ul><li>Code search </li></ul>
  32. 32. LOCAL.GOOGLE.CO.IN EFFECTIVE LOCALIZED SEARCH SOLUTION
  33. 33. GOOGLE.CO.IN/MOVIES FIND THEATRES RUNNING YOUR DESIRED MOVIES IN YOUR CITY..WOW
  34. 34. GOOGLE.COM/CODESEARCH SEARCH PUBLIC SOURCE CODE
  35. 35. GOOGLE HACK FOR FINDING MOVIES/MUSIC (WARNING: NOT TO BE TRIED AT OFFICE BUT HOME…!) E.G.: INTITLE:”INDEX.OF”(MP3|MP4|AVI|DAT|MPEG) MUMMY
  36. 36. INTERESTING STUFF <ul><li>Google Docs </li></ul><ul><li>Google Calendar </li></ul><ul><li>Google Reader </li></ul><ul><li>Google Gear </li></ul><ul><li>Google App Engine </li></ul><ul><li>Google Sites </li></ul><ul><li>Google Sets </li></ul><ul><li>Google Trends </li></ul><ul><li>Google Webmasters </li></ul><ul><li>Google apps….. and so on </li></ul>
  37. 37.
  38. 38. PAGERANK <ul><li>PageRank explained by Google: </li></ul><ul><li>Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves &quot;important&quot; weigh more heavily. </li></ul>
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