Personal Brand By Todd 2.0 Snider

Who Am I? A son A brother A friend A dog owner I enjoy fishing Golf Hockey Basketball Lacrosse Movies Comedy Music Politics The great outdoors

A son

A brother

A friend

A dog owner

I enjoy fishing

Golf

Hockey

Basketball

Lacrosse

Movies

Comedy

Music

Politics

The great outdoors

Goal I would like to be a PR professional that is easy to find. I believe that this reflects a successful career. I wish to be approachable. I would like to have a famous person name drop me someday I wish to create goodwill among the organizations that I work with and the greater community

I would like to be a PR professional that is easy to find. I believe that this reflects a successful career.

I wish to be approachable.

I would like to have a famous person name drop me someday

I wish to create goodwill among the organizations that I work with and the greater community

Critical Path How Am I Going To Get Where I Want To Be? Keep posting on Twitter: Get 75 followers by March 1 Volunteer in the next provincial election: Date unknown Make contacts by volunteering for political parties: Date unknown

How Am I Going To Get Where I Want To Be?

Keep posting on Twitter: Get 75 followers by March 1

Volunteer in the next provincial election: Date unknown

Make contacts by volunteering for political parties: Date unknown

Value Platform Who Can I help: I want to communicate with people who deal with Canadian politics, charity groups and environmentalism. I want to be recognized as the solution to their problems.

Key Message: Being Authentic You have to be genuine about your personal brand. I believe in this and so do others. Check out the proof here http://tinyurl.com/yljgudx Its about building an on-line attitude that reflects me. I want people to feel secure about my on-line presence because the material that I post is consistent and informative.

You have to be genuine about your personal brand. I believe in this and so do others. Check out the proof here http://tinyurl.com/yljgudx

Its about building an on-line attitude that reflects me.

I want people to feel secure about my on-line presence because the material that I post is consistent and informative.

On-line Discussion My Worlde Cloud

My Mission To become a successful Public Affairs official To have a reputation known for honesty and integrity Become the person that people look for to add value to any situation Become a leader

To become a successful Public Affairs official

To have a reputation known for honesty and integrity

Become the person that people look for to add value to any situation

Become a leader

Channels Twitter account to keep updated and to update followers on issues that are socially relevant to me Linkedin account to create and maintain business contacts CPRS and IABC memberships to help maintain relevancy

Twitter account to keep updated and to update followers on issues that are socially relevant to me

Linkedin account to create and maintain business contacts

CPRS and IABC memberships to help maintain relevancy

Personal SWOT STRENGTHS: committed, intelligent and concerned WEAKNESSES: impatient, young, sometimes adverse to change OPPORTUNITIES: to become an innovator in a young profession THREATS: lack of a personal vision

STRENGTHS: committed, intelligent and concerned

WEAKNESSES: impatient, young, sometimes adverse to change

OPPORTUNITIES: to become an innovator in a young profession

THREATS: lack of a personal vision

Positioning: Go-To Market My positioning will be with people and organizations that reflect my personal beliefs This market is not easily defined. However I believe it will be politicians, journalists, citizens, environmental groups, twitter followers and anyone else interested in what I have to say.

My positioning will be with people and organizations that reflect my personal beliefs

This market is not easily defined. However I believe it will be politicians, journalists, citizens, environmental groups, twitter followers and anyone else interested in what I have to say.

Tactics Keep tweeting about things that are interesting to me. Also I think to gain more on-line influence I will have to RT more people and @ more people. Connect with people that are considered influencers in fields that I am interests in, for example Canadian politics, Toronto politics and environmental issues

Keep tweeting about things that are interesting to me. Also I think to gain more on-line influence I will have to RT more people and @ more people.

Connect with people that are considered influencers in fields that I am interests in, for example Canadian politics, Toronto politics and environmental issues