Improving Efficiency With Cloud Computing

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Learn the basics about cloud computing and how it can help you improve your business without major investments in IT.

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Improving Efficiency With Cloud Computing

  1. 1. Improving Efficiency with Cloud Computing Todd Smithee Conrin, Inc 616-897-4325 [email_address] www.conrin.com
  2. 2. The Origin of Conrin <ul><li>Dotcom/telecom refugee </li></ul><ul><li>Identified a need while at last company </li></ul><ul><li>Grew tired of getting fired </li></ul><ul><li>Resigned from job and founded Conrin in spring of 2003 </li></ul>
  3. 3. The Need… <ul><li>70% of all B2B leads receive NO follow-up – Gartner Group </li></ul><ul><li>“ Based on our research, our key findings are that personal contact and timeliness are the most important elements of an effective lead follow-up strategy.”  KnowledgeStorm and The Artimis Group </li></ul>
  4. 4. Conrin Needed to Offer… <ul><li>Complete CRM Solutions Including: </li></ul><ul><li>CRM technology implementations </li></ul><ul><li>Outsourced lead nurturing and qualification – turbocharged, high-quality B2B telemarketing. </li></ul>
  5. 5. To Be Successful Conrin…. <ul><li>Needed the ability to manage people & projects remotely. </li></ul><ul><li>Required a CRM solution to implement for its clients that did not require IT management. </li></ul><ul><li>Had to have a completely variable cost solution </li></ul>
  6. 6. The Solution…Cloud Computing <ul><li>Salesforce.com CRM </li></ul><ul><li>Web-based </li></ul><ul><li>Based on Cloud Computing model (6 to 7 trendy names ago). </li></ul><ul><li>Allowed for the delivery of CRM implementation and outsourced lead management services. </li></ul>
  7. 7. Some of Our Clients
  8. 8. What is Cloud Computing <ul><li>“God created man, Sam Colt made them equal” </li></ul><ul><li>– Answers.com </li></ul>
  9. 9. What is Cloud Computing <ul><li>“People created businesses, Cloud Computing made them equal” </li></ul><ul><li>– Todd Smithee </li></ul>
  10. 10. What is Cloud Computing? <ul><li>Computing infrastructure delivered over the Internet </li></ul><ul><li>Requires only web access </li></ul><ul><li>Scalable – pay for only what you need </li></ul>
  11. 11. Examples of Cloud Computing <ul><li>Salesforce.com – Salesforce automation, CRM, customer service </li></ul><ul><li>Netsuite – CRM, eCommerce, financials </li></ul><ul><li>Google – Email, information sharing (Google Docs) </li></ul><ul><li>Quickbooks </li></ul><ul><li>Siebel CRM </li></ul>
  12. 12. Benefits of Cloud Computing <ul><li>No (or minimum) IT infrastructure investment </li></ul><ul><li>No (or minimum) IT personnel investment </li></ul><ul><li>Focus on areas where you make money </li></ul><ul><li>Immediate implementation </li></ul>
  13. 13. Benefits of Cloud Computing <ul><li>No software to maintain (service packs, patches, etc). </li></ul><ul><li>Services run on fault tolerant, redundant facilities that you likely cannot afford. </li></ul><ul><li>Your business can run on the same platform as the GEs of the world. </li></ul>
  14. 14. Selecting A Vendor <ul><li>Document Your Requirements </li></ul><ul><ul><li>Do invest too much time on your RFP </li></ul></ul><ul><ul><li>Map all business processes you want to manage in “The Cloud” </li></ul></ul><ul><ul><li>Make this a team effort </li></ul></ul>
  15. 15. Selecting A Vendor <ul><li>Focus on areas with a reasonable ROI </li></ul><ul><ul><li>Conrin invests heavily in Salesforce.com </li></ul></ul><ul><ul><li>Conrin uses purchased QuickBooks software for financials </li></ul></ul>
  16. 16. Selecting A Vendor <ul><li>“Trust but verify…” </li></ul><ul><ul><li>Check references (Salesforce.com has Dell and Starbucks as customers) </li></ul></ul><ul><ul><li>Are they profitable? Check SEC filings, etc. </li></ul></ul><ul><ul><li>Run D&B </li></ul></ul><ul><ul><li>Sign up for a trial and check customer support. </li></ul></ul>
  17. 17. Implementation <ul><li>Select an appropriate project leader (outsource if necessary) </li></ul><ul><ul><li>Needs to understand company processes </li></ul></ul><ul><ul><li>Needs to have appropriate “pull” </li></ul></ul>
  18. 18. Implementation <ul><li>Write RFP with teeth </li></ul><ul><li>Lean on executive sponsorship and promote benefits shamelessly </li></ul><ul><li>Keep up to date on new developments provided by the vendor </li></ul>
  19. 19. Questions?

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