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Sse Colawars Group11
 

Sse Colawars Group11

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    Sse Colawars Group11 Sse Colawars Group11 Presentation Transcript

    • Cola WarsContinue
      Fredric Axelsson
      Chris Gruber
      Marcus Holst
      Eleni Miliou
    • Concentrate Industry
    • Concentrates
      Medium: bottlers have a big variety of choices of beverages
      High: for end consumers there exists wide variety of soft drinks (indirect substitutes)
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Concentrates
      Low: high investment intensity required to build brands, stagnating market with already established positionings and shares
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Concentrates
      Low: for bottlers the sustainable business volume originates from a few selected big concentrate producers
      End-consumers too fragmented to make any demands, even though they have a freedom of choice
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Concentrates
      Low: main ingredients are usually commodities publicly traded
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Concentrates
      High: settled market with slow growth, practical duopoly, competitors practically serving the same customer need
      Though: competition is not evolving around price
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Bottling Industry
    • Bottlers
      High: in the context of restaurants and diners, fountains pose a major threat
      Low: retail stores have no other way to offer packaged goods
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Bottlers
      Low: high initial capital expenditure for plants;few firms serving the big clients with exclusive contracts
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Bottlers
      High: retailers and restaurant chains maintain a position of power
      Low: individual end-consumers have no particular negotiation power
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Bottlers
      Low: ingredients (e.g. high fructose corn syrup) are considered commodities; big concentrate producers help in negotiating agreements
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Bottlers
      High: product is identical for every bottler, companies have to compete on prices and gain a deal with a somehow larger concentrate manufacturer
      Bargaining Power of Suppliers
      Intensity of
      Competitive
      Rivalry
      Threat of Substitute Products
      Bargaining Power of Customers
      Threat of
      New Market
      Entrants
    • Future challenges
      Political
      Economic
      Taxes and regulations regarding health issues
      Monopoly issues
      Sociocultural
      Developing countriesboostdemand, e.g. BRIC
      Worsened financing situation
      Technological
      Coke as a symbol of the American culture
      Healthy substitutes become more attractive
      Anti-globalization and environmental movement
      No major prediction possible