Overview of Pheedo\'s In-Feed Media Solutions


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Our community of 40-million feed subscribers is sourced through our exclusive partnerships with such publishers as The New York Times, MSNBC, Reuters, Washington Post, Inc.com, Gawker Media.

High SOV placements which include IAB standard units, video, content integration and more.

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Overview of Pheedo\'s In-Feed Media Solutions

  1. 1. The Scale of a Portal, TheEngagement of Facebook andThe Efficiency of a Network • Exclusive: The Pheedo community is comprised of RSS subscribers from premier publishers who partner with Pheedo exclusively • Scalable: Access to over 40 Million Opt-in Feed Subscribers; Additional scale via re-marketing to subscribers on-site • Engaged: RSS subscribers spend 30+ minutes per day within their RSS reader • 100% SOV: Various high-impact placements available. Every ad receives premium exposure 1
  2. 2. Brands EnjoyingPheedo… 2
  3. 3. What is RSS…Subscribers signup to receive news and … and engage with that content within theirinformation from publishers who they know RSS reader. This provides the subscriber withand trust… 100% control over the content that they receive and when they choose to read it. 3
  4. 4. The RSS Subscriber Community is…• Educated and Affluent o 64% College Educated o 21% HH income $100k+ o 46% Age 25-44• Active, Engaged and Influential o 55% subscribe to 10+ feeds o 68% check feeds 3x per day and spend 30+ minutes per day within their feed reader o 62% recommend products to clients at least 1X per week o Watch video online 90+ minutes per week• Elusive o Online Audiences are becoming more fragmented, spending 20+ hours per week accessing digital content via blogs, RSS feeds, niche communities, etc. 4
  5. 5. The RSS Subscriber Community… Rarely, if ever, visits the website – Over 50% of a site’s audience consumes their content via RSS off the website TechTarget Gizmodo RSS Page views Website Monthly Pageviews Reuters 0 2 4 6 8 millions 5
  6. 6. Top Publishers YouKnow and Trust…• Exclusive Inventory. The Pheedo community of RSS subscribers is comprised of top publishers whose RSS inventory is exclusively managed by Pheedo• Break through the clutter. Pheedo connects marketers to over 40-million unique consumers and business decision makers.• 100% SOV. Each ad receives a high SOV enabling your message to stand-out with your audience where they are spending an increasing amount of their time. 6
  7. 7. Every Ad is Social…• Increase Viral Boost: Optional viral overlay component added to display ads to increase viral pass-along and social engagement – nothing required on agencies part to implement and NO rich media fees!• Increase Reach: Social layers increase reach without increasing cost• Get Social: Static display ads instantly become social 7
  8. 8. Pheedo Posts a26.5% Brand Lift…Client: Leading Search EngineMedia Buy: Leading search engine conducted a large online ad buy which included Pheedo’s adsolutions against major web site publishersObjective: To measure brand awareness of a new offer targeted to business ownersResult: Outperforming competition, Pheedo posts a 26.5% brand lift in message awareness 8
  9. 9. How to EngageWith Pheedo…• Select your audience. The Pheedo community “We at Pitney Bowes believe in testing new is comprised of entertainment junkies to platforms in today’s emerging technologies. business decision makers to IT Developers Our partnerships with Pheedo has exceeded• Choose your ad. anticipated success parameters in year one, and o Standard IAB Units, Top Position we look forward to Pheedo being an integral o High-impact Video, 600x250 o Text w/logo part of our corporate communications o Promoted Stories™, social ads advertising foundation for the future.” o Advertorials DANIEL KOHN,• Be creative. All of our publishers are on PITNEY BOWES CORPORATE MARKETING Pheedo’s Distributed Engagement Platform. That provides you with the flexibility to create custom campaigns and placements 9
  10. 10. Appendix… 10
  11. 11. Amplify Stories Friendsare Sharing with Friends… Promoted Stories™, are a logical way to increase word of mouth and acquire new customers that click, share and buy. Promoted Stories result in a 7x lift in CTR over standard display. They appear in RSS feeds or Websites as standard display ads. Priority given to trending content learned from social interactions Content dynamically updates as new trending content is surfaced Social layer Content presented encourages sharing to over 300M social users most likely to Multiple stories in one unit engage Sample: 300x250 11
  12. 12. High-Impact Video Distribution…• High-Impact: 600x250 high-impact 100% SOV leads to an average 100% lift in CTR over display• Pre-qualified Audience: Unique custom unit provides text description of the video to pre- qualify the audience• Pheedo Builds: Custom turn-key solution Pheedo builds by re-purposing existing text and video or pre-roll assets• Flexible: Unique distribution channel for long or Sample of IBM Video ad in CIO.com News Feed displayed in short-form video iGoogle.• Measurable: 3rd party tracked including impression and clicks (plays tracked separately) 12
  13. 13. Above-the-FoldPlacements… 100% SOV 728x90, Above-the-fold sample ad placed in MSNBC Small Business News Feed 13
  14. 14. Subscriber RetargetingIncreases SOV…• Increase SOV: As RSS subscribers moves from the feed to the site, touch them again• Drive Conversions: RSS + Website audience retargeting maximizes ROI by giving your audience additional chances to convert RSS to Website• Easy & Flexible: No set-up on your part. Incorporate standard flash or rich media ads 14
  15. 15. The Scale of a Portal, TheEngagement of Facebook andThe Efficiency of a Network Contact Timothy Skennion tskennion@pheedo.com 347-672-8161 15