MAGNETO
THE PROMULGATION
The Ignited Minds and Ideas Magazine

WHY ‘MAGNETO’?
MAGNETO, as the oxford dictionary claims, is a small
generator that uses a magnet to create electrical impulses.
For now, the small generator is Mr. Kapil Malhotra; the
magnet is the EEE certification programme and the electrical
impulses are the ignited ideas from the minds that this
movement ignited. This magazine is the promulgation, the
official announcement of a new beginning.
(Magneto is the first issue of the yet-to-come league of
magazines covering the EEE certification programme.)

W-EEE, THE
FIREFLIES
The illustration depicts the three stage
evolution of one attracted to light eventually
becoming a bearer of light. Light that runs
on the power of ones own wings.
Kindly stand up, ladies and gentlemen. The fireflies
are now in the house.

THE THREE E’S
Evolve
Empower
Excel

EVOLVE

“The real challenge was to make the students
believe that this programme was real. That the
programme would definitely take them to the
corporate world and give them an
opportunity to work on a real time project.
It was essentially a 2-3 hour discussion we had
with the students, where we started off with
telling them what the EEE programme is
going to be. We saw the students learning and
understanding each word that we said and
eventually we could see an evolution
happening in their mind sets.”
– Mr. Kapil Malhotra.

EMPOWER

“In the second phase, ‘EMPOWER’, the students
got an opportunity to interact with corporates. Each
went to spend a day in their corporate offices and
learnt how the corporate functions. It was a real
time experience in terms of various operations. The
students got an opportunity to visit, learn and
imbibe. Within the ½ day visit they were told about
the various departments and divisions, where they
interact and basically the objective of the
organization.
Here we ensured that both the stake holders, the
students and the corporates felt empowered.”
-Mr. Kapil Malhotra

LAW FIRMS: SAI KRISHNA &
ASSOCIATES
April 15, 2009
Adjourned till India gleams
“ The youth today doesn’t realize the opportunities
that he has. This one is fantastic. ” –Mr. Sai
Krishna Rajagopal

COURIERS: BLAZEFLASH
COURIERS PVT. LTD.
April 16, 2009
Groping towards the Butterfly Effect
““ It’s a new kind of a concept. The youth is getting
solid information about the working environment.
It’s almost like planning and plotting for your
careers 5 years in advance. If it clicks, there’s no
one who doesn’t benefit from it ” -Mr. S.D.
Aggarwal

FASHION DESIGNING: ASHIMA
LEENA SINGH
April 16, 2009
The ‘fabricated’ tale of red and gold
“ I feel great in giving what I have received as a
talent and have parented to reach where I am.
These students are the future of our country and I
participated in this workshop as it’s a social
responsibility- the passage of the knowledge about
what nurtures underlying skill. ” –Ms. Leena
Singh

FINE ARTS + SOCIAL CAUSES:
LATITUDE 28, WWF, DELHI
PRISON, ART & DEAL
April 17,2009
The curious case of smuggled talent
“ The best of our resources and minds are the youth.
We need to train them to think forward. Great
going, Kapil! ” –Mr. Ravi Kumar

FOOD & BEVERAGE: NIRULA’S
April 17,2009
We don’t eat to live, we live to eat
“ On the basis of feedback after completion, Kapil
can fine-tune it and go to level NCR. There are so
many schools to involve and so much potential to
extract ” -Mr. Sameer Kuckreja

HOLIDAYS & RESORTS: CLUB
MAHINDRA
April 18, 2009
‘Are we there yet?’
“ The EEE certification programme is a very good
concept. It’s something innovative that I haven’t
seen available for students at the school level
before ” –Mr. Kapil Sahni

LIFESTYLE & INNOVATION:
SWATCH
April 20, 2009
‘It’s time.’
“ We saw it as a social responsibility and decided to
take the challenge. And the repurcussions were
delightful! Interacting with kids made the whole
thing very exciting. ” –Mr. Partha Dutta Gupta

MERGERS & ACQUISITION: BMR
ADVISORS
April 21, 2009
To whosoever it may concern
“ The program will work out very well if a mass of companies
are placed and focussed sessions are conducted with the
students. It’s a very powerful movement. There can be
more interactions, maybe summer internships, summer
projects. All in all the positive energies need to stay, rest is
in control ” –Mr. Vivek Gupta

PRINTING: JUST PRINT.IN
April 21, 2009
‘Bhaiyya, 50 copies’
“ It’s a very good concept. I really think that you
should take this concept further. Hats off to Mr.
Kapil for coming up with something so brilliant ”
–Mr. Gautam Sarawgi

HOSPITALITY: CROWNE PLAZA
April 23, 2009
Checking into the ‘check-in’ concept
“ The experience was different. The students have a
fair amount of knowledge which we could take
notes from- considering they were giving us
feedback as per the guests point of view ” -
Ms. Pallavi Singh

LOGISTICS: ACTL
April 23, 2009
Out into the sea with a sticker that says “SHIPPED”
“ ACTL gave them a flavour of the non-obvious business
working style. ACTL is very industrial and B to B. These
children have been taken out of the school and allowed
access to the deeper end of the pool. It’s a new level of
exposure, it more than just broadens there horizons. ”
–Mr. Bharat Joshi

TRAVEL & TOURISM: COX &
KINGS
April 25, 2009
‘..All the kings horses, and all the kings men..’
“ An interaction with the youth is an offer too
tempting to decline. They are equipped with the
most out of the world ideas. They’ll give us the
cumulated thing- the idea, nice and packaged! ”
-Mr. Kundal Hazarika

FINANCIAL SERVICES: ITZ CASH
April 27, 2009
It’s Green. It’s powerful. ItzCash!
“ When you move deeper into the professional world,
you start developing an obstructed pattern of
thinking. Right now your mind is free. Use it
wisely. ” – Mr. Deepak Bhatia

JEWELLERY: PP JEWELLERS
April 28, 2009
The bejewelled and their voyage in the Treasure
Chest
“ The youth needs to see certain things at the macro
level itself. They shouldn’t come to thinking ‘THIS
isn’t what I was told it was.’ There shouldn’t be
such culture shocks. ” –Mr. Rahul Gupta

ENTERTAINMENT: PVR CINEMAS
LTD.
April 29, 2009
‘Filming’ the big screen
“ It was quite an experience- getting in touch with
younger minds and getting a glimpse of the made
available new perspectives. ” –Mr. Ashish Kumar

STRATEGY CONSULTING: TOTAL
SOLUTIONS INC.
April 30, 2009
We’re ho-ome! (Yet at work)
“ I came up with this programme because I wanted to give the
opportunities that I didn’t have, when I was young, to the
youth of today. I know from ‘personal history’ that in the
youthful years your mind has to have a creative chip
somewhere. If it gets activated, then you’re not too far from
being applauded. ” –Mr. Kapil Malhotra

ABHISHEK GUPTA ∙ RAJAT AGGARWAL ∙ BHARAT KATHURIA ∙ CHITWAN SAWHNEY ∙
EVOLVE
NANDINI AHUJA ∙ ASHWIN ZUTSHI ∙ SACHIT VARMA ∙ DHRUV MEHRA∙ SUHENA MEHRA ∙
RITI GOSWAMI ∙ MAITREYI MONDAL ∙ SIA SHARMA ∙ SHIVANGEL GANDHI ∙ NIYATI KHANNA
∙ SADHVI GAUR ∙ TARINI CHAUDHARY ∙ VIDDHI JOLLY ∙ ARIEF ELLAHI ∙ VARUN MALANI ∙
SANYA NANDA ∙ ARSHIA DHINGRA ∙ SAMARTH BHATIA ∙ VARUN BHATT ∙ AAKASH
KAPOOR ∙ SHIVANGI SHUKLA ∙ NEELIMA BHATTACHARYA ∙ KRITI JAIN ∙ URSILA ALI ∙
“In just a few weeks all of DPS RK Puram is talking about it. I
PUJYA PRIYADARSHNI ∙ PARANTAP BAKSHI ∙ RATNIKA PRASAD ∙ ANANYA GARG ∙
can say it has become a big hit here. Things usually start small
VINEET BHALLA ∙ SPARSH GUPTA ∙ TUSHAR MAITHANI ∙ ANJALI CHANDRA ∙ RAGHAV
GUPTA ∙ ISHANI KUNDU ∙ MOHAMMAD SAHIL ∙ ANILA TARANNUM ∙ AASTHA MALHOTRA ∙
but eventually, if they are good, are well understood and well
DIKSHA GANDHI ∙ EKAASTHA NIJHARA ∙ MADHAV KUKREJA ∙ ADIBA MUZAFFAR ∙ ASTHA
TYAGI ∙ SHIVANI KHARE ∙ APARAJITA BANNERJEA ∙ MARUKH BUDHRAJA ∙ MANAN
brought out, show the tendency of expansion.”
JAISINGHANI ∙ KAMAKSHI KAPUR ∙ SAKSHI KAPUR ∙ ANMOL WAHI ∙ MEGUL PARTI ∙
AKSHAY MALHOTRA ∙ PALLAVI BISHNOI ∙ DIVYANSHU AGRAWAL ∙ DHRUV MUNJAL ∙
~ Dr. Mrs. Shyama Chona
AKSHAY RAVI ∙ PRIYAL JAIN ∙ VAISHALI GARGA ∙ KRITI MANEKTALA ∙ AKANKSHA
AGGARWAL ∙ ARCHIT KHURANA ∙ UPASANA SHARMA ∙ ANKITA BRARA ∙ ANSHITA
KHANDELWAL ∙ ANSHUM MAINI ∙ ISHAN MAINI ∙ SONAKSHI PAHWA ∙ NEHA MEHTA ∙
“In the future once the students use the certificates from this
ANGAD SINGH AHLUWALIA ∙ CHETNA MEHTA ∙ SHAGUN AEREN ∙ SAKSHI BHASIN ∙
SANYA AEREN ∙ AMAN SHARMA ∙ MADHAV KHOSLA ∙ ARJUN KHURANA ∙ NAMAN BATRA ∙
programme with their CVs, our work will have real meaning
VINAYAK PANNIKAR ∙ PRATEEK SHARAN ∙ PRAKRITI MISHRA ∙ SARGAM SHARMA ∙
PRAACHI KUMAR ∙ AKRITI MEHTA ∙ SMITI GUPTA ∙ HARSH VIKRAM ∙ ARNAV SHARMA ∙
with the layer of varnish to keep the concept alive and real
SURBHI MAKKAR ∙ RISHAV SINGH ∙ ANUSHKA SIDDIQUI ∙ MEGHA GUPTA ∙ APARAJITA
looking”
UPADHYAY ∙ ARUSHI MALHOTRA ∙ ROHIT JALAN ∙ POROJ BHUYAN ∙ RAJAT AHLAWAT ∙
SAMARTH MALIK ∙ RAKSHITA SINGH ∙ ANUBHA SOOD ∙ KUNAL BHALLA ∙ SAHIB BINDRA ∙
~Mr. Kapil Malhotra
PAYAL PARIJA ∙ GUNEESH SAHNY ∙
Saikrishna & Assoc. ∙ Blazeflash ∙ Ashima Leena Singh ∙ Latitude 28 ∙ WWF ∙ Police Forces ∙
Nirula's ∙ Club Mahindra ∙ Swatch ∙ BMR ∙ Just Print ∙ CROWNE PLAZA ∙ ACTL ∙ COX AND
KINGS ∙ ITZ Cash ∙ PVR ∙ Total Solutions Incorporated ∙ PP Jewellers ∙D.P.S. R.K.Puram ∙