Social Media Innovation

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Social Media Innovation

  1. 1. 3rd InnoFORUM 2011 "Social Media: Innovation & Intellectual Property Rights Perspectives“ Friday March 18 th Athens Information Technology Center of Excellence for Research and Education
  2. 2. YES European Confederation of Young Entrepreneurs “ Social Media Innovation ” Dimitris Tsigos President [email_address]
  3. 3. About YES <ul><li>Background </li></ul><ul><ul><li>The European Confederation of Young Entrepreneurs </li></ul></ul><ul><ul><li>Founded in 1988 </li></ul></ul><ul><ul><li>16 Countries – Including Countries from the Black Sea Region </li></ul></ul><ul><ul><li>40.000 YE </li></ul></ul><ul><ul><li>18-45 years old </li></ul></ul><ul><li>Objectives </li></ul><ul><ul><li>To foster business cooperation and networking activities between young entrepreneurs </li></ul></ul><ul><ul><li>Establish links with entrepreneurial organisations in Europe and elsewhere </li></ul></ul><ul><ul><li>To maintain an ongoing dialogue with the Institutions of the European Union </li></ul></ul>
  4. 4. Entrepreneurship and Innovation in Europe <ul><li>Young Entrepreneurs in Europe cannot be satisfied by the current entrepreneurial culture and activity </li></ul><ul><li>In comparison to the US & Canada, or even the BRIC countries, one could argue that European entrepreneurship is conservative and slow-moving </li></ul><ul><ul><li>According to EBAN, angel investments in Europe are approx. 4 Bn € Vs 19 Bn € in the US </li></ul></ul><ul><ul><ul><li>While EU27 GDP is ~ 20% higher than US </li></ul></ul></ul><ul><li>The academic & research community in many European countries is less entrepreneurship-oriented than in the US & Canada </li></ul><ul><ul><li>European leadership in R&D can result to leadership in entrepreneurship </li></ul></ul>
  5. 5. A Strategy for Improving Entrepreneurship in Europe <ul><li>Short-term: Access to capital </li></ul><ul><ul><li>Immediate results </li></ul></ul><ul><ul><li>Focus to angel investments & soft-loans </li></ul></ul><ul><ul><li>EU-funded schemes for leveraging angel investments </li></ul></ul><ul><li>Mid-term: Access to markets </li></ul><ul><ul><li>Efficient mediation services for supporting small, growing businesses to access customers all around Europe and in any other region </li></ul></ul><ul><ul><li>Support European startups to access the global market </li></ul></ul><ul><ul><li>Know how transfer from successful entrepreneurs </li></ul></ul><ul><li>Long-term: Build entrepreneurial culture </li></ul><ul><ul><li>Changes to the educational system towards creativity and self-confidence </li></ul></ul><ul><ul><li>The European society should accept entrepreneurship, especially startups, as a progressive activity </li></ul></ul>
  6. 6. Social Media & Innovation <ul><li>Probably the most heavily overloaded terms on the web </li></ul><ul><li>Numerous “experts” and “strategists” </li></ul><ul><li>Confusion </li></ul><ul><li>Social media: </li></ul><ul><ul><li>Similarities to the early days of the WWW </li></ul></ul><ul><li>Innovation: </li></ul><ul><ul><li>Everybody talks about it, very few can really make it </li></ul></ul>
  7. 7. What is entrepreneurship? <ul><li>In principle, entrepreneurship is a social activity </li></ul><ul><li>Entrepreneurs are proud of what they do </li></ul><ul><li>Entrepreneurs try to be useful thought what they do </li></ul><ul><li>What is the most important aspect of entrepreneurship? </li></ul>
  8. 8. I SELL, THEREFORE I AM.
  9. 9. What do you need for selling? <ul><li>You must get in touch with potential Customers </li></ul><ul><li>You must uncover their needs and wishes </li></ul><ul><li>Your Customers must trust you </li></ul><ul><li>Other potential Customers must learn the news </li></ul><ul><li>You must get feedback from your customers </li></ul><ul><li>You must get market intelligence </li></ul>
  10. 10. How can an entrepreneur do all these? <ul><li>One of the most efficient ways is to use social media </li></ul><ul><li>Social media are anything but a panacea </li></ul><ul><li>If there is no strategy, if there is no plan, if there is no commitment </li></ul><ul><ul><li>Social media will not help you </li></ul></ul>
  11. 11. Social media consist one of the most efficient tools an entrepreneur may use nowadays However, they are just a tool!
  12. 12. Thank you 

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