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Social Media Innovation



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  • 1. 3rd InnoFORUM 2011 "Social Media: Innovation & Intellectual Property Rights Perspectives“ Friday March 18 th Athens Information Technology Center of Excellence for Research and Education
  • 2. YES European Confederation of Young Entrepreneurs “ Social Media Innovation ” Dimitris Tsigos President [email_address]
  • 3. About YES
    • Background
      • The European Confederation of Young Entrepreneurs
      • Founded in 1988
      • 16 Countries – Including Countries from the Black Sea Region
      • 40.000 YE
      • 18-45 years old
    • Objectives
      • To foster business cooperation and networking activities between young entrepreneurs
      • Establish links with entrepreneurial organisations in Europe and elsewhere
      • To maintain an ongoing dialogue with the Institutions of the European Union
  • 4. Entrepreneurship and Innovation in Europe
    • Young Entrepreneurs in Europe cannot be satisfied by the current entrepreneurial culture and activity
    • In comparison to the US & Canada, or even the BRIC countries, one could argue that European entrepreneurship is conservative and slow-moving
      • According to EBAN, angel investments in Europe are approx. 4 Bn € Vs 19 Bn € in the US
        • While EU27 GDP is ~ 20% higher than US
    • The academic & research community in many European countries is less entrepreneurship-oriented than in the US & Canada
      • European leadership in R&D can result to leadership in entrepreneurship
  • 5. A Strategy for Improving Entrepreneurship in Europe
    • Short-term: Access to capital
      • Immediate results
      • Focus to angel investments & soft-loans
      • EU-funded schemes for leveraging angel investments
    • Mid-term: Access to markets
      • Efficient mediation services for supporting small, growing businesses to access customers all around Europe and in any other region
      • Support European startups to access the global market
      • Know how transfer from successful entrepreneurs
    • Long-term: Build entrepreneurial culture
      • Changes to the educational system towards creativity and self-confidence
      • The European society should accept entrepreneurship, especially startups, as a progressive activity
  • 6. Social Media & Innovation
    • Probably the most heavily overloaded terms on the web
    • Numerous “experts” and “strategists”
    • Confusion
    • Social media:
      • Similarities to the early days of the WWW
    • Innovation:
      • Everybody talks about it, very few can really make it
  • 7. What is entrepreneurship?
    • In principle, entrepreneurship is a social activity
    • Entrepreneurs are proud of what they do
    • Entrepreneurs try to be useful thought what they do
    • What is the most important aspect of entrepreneurship?
  • 9. What do you need for selling?
    • You must get in touch with potential Customers
    • You must uncover their needs and wishes
    • Your Customers must trust you
    • Other potential Customers must learn the news
    • You must get feedback from your customers
    • You must get market intelligence
  • 10. How can an entrepreneur do all these?
    • One of the most efficient ways is to use social media
    • Social media are anything but a panacea
    • If there is no strategy, if there is no plan, if there is no commitment
      • Social media will not help you
  • 11. Social media consist one of the most efficient tools an entrepreneur may use nowadays However, they are just a tool!
  • 12. Thank you 