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Going global

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My presentation at the Exports Conference, November 30th, Athens Metropolitan Expo

My presentation at the Exports Conference, November 30th, Athens Metropolitan Expo

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  • 1. Materializing Innovation
  • 2. Going Global! The StartTech Ventures Approach Dimitris Tsigos http://www.linkedin.com/in/tsigos Exports Conference Athens, November 30th 2013
  • 3. It all started like this…
  • 4. Greece Today
  • 5. Tech in Greece
  • 6. The Failure of the Greek Tech Industry
  • 7. Talking about Quality
  • 8. Being Extrovert is the ONLY Way
  • 9. Is it easy? Absolutely ….
  • 10. …NOT!
  • 11. The ingredients necessary Customer orientation Agility Excellence – Quality Efficiency Commitment Patience Ready to Change Become a marketing guru!
  • 12. LUCK!
  • 13. Ready to Fail and Start Again! The Culture of Failure
  • 14. Doing International Business is NOT Easy Time Zones Cultural Diversity Language Barrier
  • 15. The StartTech Approach
  • 16. Entrepreneurial Ecosystem • http://en.wikipedia.org/wiki/Entrepreneurial_ecosystem “An entrepreneurial ecosystem is a group of non-competing companies, including start-ups, established companies and one or more coordination entities, which share the same vision, values, culture, strategy and business processes and decide to form an organization in order to explore economies of scale in business functions such as business development, financing, market analysis, marketing communications, IT / MIS infrastructure, human capital management, legal support, financial & accounting management” © Dimitris Tsigos | Virtual Trip, November 29 th 2009
  • 17. • • • • • • • • Planning for scalability Prototype in Greece Key Customers in Greece Open Source and/or Free Version Focus to Customer Support Incentives for Partners Aggressive Pricing Local “antenna offices” to major target markets
  • 18. Antenna Office • Local market intelligence • Key accounts management • Partners selection, management, coaching • Product localization • Support centers
  • 19. Entrepreneurial Ecosystem • StartTech Ventures invests only in IT companies… • …which are NEVER competitors to the existing portfolio • Know-how sharing • Business development synergies • Business Development <> Sales
  • 20. StartTech Ventures Today • Presence in Spain, Brussels, US • VAR Partners in 60+ Countries • Epignosis, AbZorba Games – 95% ++ revenues coming from international markets – USA, Canada, Australia – EU
  • 21. Contact Us! • www.starttech.eu | info@starttech.eu • Santaroza 1 & Stadiou, 7th floor, Athens, Greece • Tel. +30 210 6756008 • http://twitter.com/StartTechVC
  • 22. Make it happen! www.starttech.eu

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