Global Leadership Conference
Association of MBAs
Audencia Nantes, France

6-9 February 2014
Create!
From concept/idea to product and from
product to business
Dimitris Tsigos
www.linkedin.com/in/tsigos
President, YE...
Questions & Decisions
• Why
• What
• How
Why?
• Maximize income, wealth
• Catch the wave (ride the bubble?)

• Create an organization larger than &
independent fro...
Entrepreneurships Vs
Business
Sustainability Vs Domination
From pyramids to pancakes
© Josephine Green
http://futures.research.southwales.ac.uk/people/j...
What?
• “I want to startup, I just don’t know what to
do”
• It doesn’t really matter!
• Prerequisite is simply to like it
Must-have Vs Nice-to-have
Creative copying 
“Immature poets imitate; mature poets steal; bad poets deface what
they take, and good poets make it in...
How?
• Here’s where the great misunderstanding
is
• The “garage s/w” model does not really
work
• Thin & lean is the way t...
Reasons to fail
• Most of the failed startups lacked
management skills and capacity
• Founders should never underestimate ...
The management leap
• Many startups fail to make the leap from
1M to 5M in revenues
• Failure to introduce management stru...
A startup is …
• …an innovative, creating, dynamic,
aiming-to-grow…
• …BUSINESS!
• It then should be always run as a prope...
Thank you 
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20140207 tsigos glc2014

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The journey from an idea, to a product and to a sustainable business: My presentation at GLC 2014, Nantes, France

Published in: Business, Education

20140207 tsigos glc2014

  1. 1. Global Leadership Conference Association of MBAs Audencia Nantes, France 6-9 February 2014
  2. 2. Create! From concept/idea to product and from product to business Dimitris Tsigos www.linkedin.com/in/tsigos President, YES – European Confederation of Young Entrepreneurs www.yes.be
  3. 3. Questions & Decisions • Why • What • How
  4. 4. Why? • Maximize income, wealth • Catch the wave (ride the bubble?) • Create an organization larger than & independent from you • A way of living
  5. 5. Entrepreneurships Vs Business
  6. 6. Sustainability Vs Domination From pyramids to pancakes © Josephine Green http://futures.research.southwales.ac.uk/people/josephine/
  7. 7. What? • “I want to startup, I just don’t know what to do” • It doesn’t really matter! • Prerequisite is simply to like it
  8. 8. Must-have Vs Nice-to-have
  9. 9. Creative copying  “Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different.” ― T.S. Eliot, The Sacred Wood
  10. 10. How? • Here’s where the great misunderstanding is • The “garage s/w” model does not really work • Thin & lean is the way to go • Management should be in the startup’s
  11. 11. Reasons to fail • Most of the failed startups lacked management skills and capacity • Founders should never underestimate the necessity for management skills & processes • Founders often hesitate to add management skills to the team
  12. 12. The management leap • Many startups fail to make the leap from 1M to 5M in revenues • Failure to introduce management structure • The most difficult change a company has to manage in its early years
  13. 13. A startup is … • …an innovative, creating, dynamic, aiming-to-grow… • …BUSINESS! • It then should be always run as a proper business • Tools, techniques, methodologies • As lean as possible, but not more.
  14. 14. Thank you 
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