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Best Bets: Improving Search to High Demand Resources
 

Best Bets: Improving Search to High Demand Resources

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Lightning talk describing an implementation of Best Bets in a library search engine.

Lightning talk describing an implementation of Best Bets in a library search engine.

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    Best Bets: Improving Search to High Demand Resources Best Bets: Improving Search to High Demand Resources Presentation Transcript

    • Best Bets: Improving Search to High Demand Resources Tito Sierra NCSU Libraries Code4Lib 2007
    • Best Bets Concept
      • Analyze your search logs to see what people are search for most
      • Build a custom index for these items
      • Integrate it with your website search to make your users happy!
    • Search Behavior at NCSU Libraries
    • Top Search Terms
      • citation builder
      • circulation
      • copyright
      • refworks
      • web of science
      • jstor
    • Search Stats
      • Top 100 search queries account for 30.2% of all searches
      • Top 50 search queries account for 26.3% of all searches
      • Top 20 search queries =
      • 21.8% of all searches
    • Best Bets Implementation
    • Best Bets at NCSU
    • Best Bets at NCSU
    • Best Bets at NCSU
      • Quick Search module focused on high demand resources
      • 50 total Best Bets
      • Mix of
        • Popular databases (‘Web of Science’)
        • Services (‘Course Reserves’)
        • Library information (‘Library Hours’)
    • Implementation
      • Small XML files
        • <title>
        • <description>
        • <link>
        • <keywords>
      • Indexed with SWISH-E
    • Key Benefits
      • Force popular resources to the top of search results
      • Best Bets for items that aren’t included in your Web search crawl
      • Custom <keywords> field enables matching on misspellings or synonyms (e.g. Lexus Nexus)
      • Custom description displays
    • Best Bets Usage
      • Quick Search click tracking by module
    • Best Bets Usage
      • Best Bets account for 16.6% of all search results clicks in the last 12 months
    • Advanced Analytics
      • Local logging of all serves and clicks
      • High click % is good
      • Low click % is bad
      • Use click % data to improve Best Bets performance