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Slideshow transcript
Slide 1: Weeding out Worms Ma.gnolia’s Adventures in Spam Control
Slide 2: Re: Spam • spam is a drag • spammers heart social software • our tools for good also are spammer’s tools for bad • ugly numbers: 75-80% of new accounts are spam
Slide 3: Methods • One site, many accounts • Too legit to quit: few legit-looking links • Joe SEO: getting rich quick • You Can’t Fool Me: profile-aware • Had Enough Yet?: Importing volume links
Slide 4: What Didn’t Work • No-follow • Akismet • Weed-on-sight • Recaptcha
Slide 5: What does Work • Accept that there’s no 100% win • Gardeners • Whitelist, with a shade of gray
Slide 6: About Gardeners • Enabled trusted members to move accounts on and off of whitelist • Not a job, contest or vendetta • (Eventually) Gardeners will make new Gardeners, using the network for good
Slide 7: Meet a Gardener
Slide 8: Links • Larry’s spammer exposé blog post: http:// ma.gnolia.com/wufare
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