Magnolia Hearts Twitter

Slide 1: ’s How Ma.gnolia uses Twitter to inform, involve and better understand our community Presented by Todd Sieling at BarCamp Vancouver 2007

Slide 2: What’s this Ma.gnolia Thing? Smart & Friendly Web Community Collaborative information gathering and publishing Dapper Looks Robust API

Slide 3: What’s this Twitter Thing? Statusing - what are you doing? Blogging at 140chars/post More like group IM than broadcast

Slide 5: How It All Got Started We needed to communicate with members during service disruptions Started with a link to Twitter on our error page Members began reporting bugs via Twitter

Slide 6: This rocks! So, what else can we do with it??

Slide 7: What we came up with... System Holiday Wishes Update Alerts Pre-announcing new feature Instant Feedback releases on Work in Progress

Slide 8: Tips for Good Twittering :-(

Slide 9: #1 Attention: Handle It With Care Make each tweet worth reading Speak softly unless the house is on fire Too many tweets = tune-out

Slide 10: #2 Précis Be creative, but not at the expense of clarity Embrace word patterns, but don’t be a robot When 140 characters won’t do it, use a link

Slide 11: #3 Follow Alike Follow everyone who follows you Read your community’s tweets Notice what people are saying about you Talk back with @name and direct messages Sometimes spammers will follow you. Don’t follow them back.

Slide 12: Links http://Ma.gnolia.com http://twitter.com http://ma.gnolia.com/groups/twitter - stu for twitter http://pownce.com - group media sharing http://www.tumblr.com - media-rich short blogging

Slide 13: Thank you! Comments: todd@ma.gnolia.com Slides: http://ma.gnolia.com/mugishujo