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The Switch School Presentation

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Distributor of The Switch Beverage

Distributor of The Switch Beverage


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  • 1. A Healthy Alternative to Soda
  • 2. The Switch 100% Juice ! 100% Carbonated ! 100% Vitamin C ! No Sugar Added ! No Artificial Colors ! No Preservatives ! A Brand New Category of Beverages: • A hybrid of 100% juice and soda • Bold taste and nutritional value of fortified juice • Carbonated refreshment and adult appeal of a soda Positioning: For tweens, teens and young adults, The Switch is a great tasting healthy alternative to soda A phenomenal concept, an outstanding liquid: • Once people try it they are hooked • 8 out of 10 target consumers have top 2 box purchase interest after trying it!
  • 3. The Switch is Superior The Switch: Izze: Fizz Ed: FLAVORS  Mainstream × Niche × Typical Juice TASTE  Bold × Watery/Bitter × Watery/Bitter  100% × 70% × 70% JUICE VITAMIN C  100% × 5% × 6% The Competition Doesn’t Stack Up!!
  • 4. Perfect for Schools Soda Banned in Schools Nationally!! • Trim can offers Healthier Beverage Alternative – 100% Juice – 100% RDA Vitamin C – Smaller serving size • AND…Students love The Switch! “Performance on The Switch has been phenomenal!! Switch is outselling Izze 2 to 1 because the kids prefer the taste. The kids really like it!” Matt Zalegowski Food Service Director – Westport, CT
  • 5. Updated USDA Food Guide 1 Can of The Switch = 1 fruit serving Fruits What foods are in the fruit group? • Any fruit or 100% fruit juice counts as part of the fruit group** ** Source: USDA MyPyramid.gov
  • 6. The Switch is Approved Nutritional Information The Nutritional Information For Switch 8.3oz Carbonated 100% Juice Per 8.3 oz Serving % Juice Protein Carbs Calories Sugar Sodium Vit A Vit C Fiber Iron (g) (g) (%DV) (g) (mg) (%DV) (%DV) (%DV) (%DV) (%DV) Orange Tangerine 100% 0 36 12% 140 34 15 1% 20% 100% 0% 0% Black Cherry 100% 0 35 12% 130 33 15 1% 0% 100% 0% 0% Watermelon Strawberry 100% 0 36 12% 140 35 15 1% 0% 100% 0% 0% Grape 100% 0 33 11% 125 32 15 1% 0% 100% 0% 0% Fruit Punch 100% 0 35 12% 140 34 15 1% 0% 100% 0% 0% Kiwi Berry 100% 0 34 11% 135 33 15 1% 0% 100% 0% 0% All 6 Products: • Have USDA exemption and can be sold A LA CARTE or in VENDING! • Are SB 965 compliant
  • 7. The Switch Merchandising Vending Graphics Counter Top Coolers Cooler Barrels
  • 8. A Great Growth Opportunity The Switch is a new beverage category: • A hybrid of 100% juice and Soda Tweens, Teens & Young Adults Love It: • Full flavored bold taste of juice • Carbonated refreshment of a soda • A healthier choice that isn’t DIET Mom and Legislators Approve: • 100% Juice • 100% Vitamin C • The Switch is a healthier alternative to soda
  • 9. USDA Exempt Letter
  • 10. Switch Vending Graphics The
  • 11. Thank You!