OVI Developer Survey (Slush Helsinki)


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Preliminary report on developer satisfaction with Nokia and Ovi Store. Presented at the SLUSH Helsinki Conference in October 2010

Published in: Business, Technology
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  • Thank you for these results.
    However, one thing that is not factored in the results is the fact that Apple iPhone developers do not have a choice to publish their apps. They have to publish them via Apple App store.
    It would also be interesting to know the proportion of 'cross platform' developers.
    Are you sure you want to  Yes  No
    Your message goes here
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OVI Developer Survey (Slush Helsinki)

  1. 1. Developer Satisfaction: How does Ovi stack up against the Apple App Store and Android Market? Preliminary Report Presented at Slush Helsinki October, 2010
  2. 2. Survey Details
  3. 3. • The Open-First research team conducted the surveys from June – October 2010 • For each application store we asked a set of tailored multiple choice and essay questions on the publishing process, support, revenue and comparison to other app stores • The respondents to this survey were found through a search for TOP paid and downloaded apps for each store’s devices • There were participants from Europe, Asia and America, with a handful from Australia
  4. 4. • Android Market: The survey was conducted between July 15 and August 20, 2010 and 118 Android Market developers/publishers responded • Apple App Store: The survey was conducted between August 30 and September 10, 2010 and 110 iPhone developers/publishers responded • Ovi: The first survey was conducted between June 1 and June 18, 2010 and 100 Ovi store developers/publishers responded • The second Ovi survey is ongoing but these preliminary results were collected between October 7 and October 15, 2010 from 75 Ovi Store developers/publishers
  5. 5. Survey Results
  6. 6. Overall Developer Satisfaction
  7. 7. Higher Revenue than Expected
  8. 8. Intention to Use Ovi in the Future June 2010 October 2010 Percentage of top Ovi developers who would use it to publish again 5%
  9. 9. At Nokia World in London last month, Nokia issued a press release stating that they had made a number of changes in developer tools, in-app purchase and beta in-app advertising programs, updated Ovi Store experience, which they claim makes it "...simpler, easier and more lucrative for people to build fantastic apps..."
  10. 10. Where you aware of these changes? No (25%) Yes (75%)
  11. 11. Do you think they represent major improvements? No (37%) Yes (63%)
  12. 12. Would you use this store to publish your application again?
  13. 13. • Inability to respond to user reviews and comments in the store • Inadequate visibility and promotion opportunities for applications in the stores, faulted search systems that prevent users from finding apps, and unclear criteria for ranking and featuring apps • Bad technical and business support / poor communication: Policies, rules, new agreements are poorly communicated and technical or business related support requests from developers often have to overcome automatically generated messages, long waiting times to get a response, etc. • For Nokia and iPhone developers, slow and inconsistent app approval times also represent a major issue Common Issues Across ALL Stores
  14. 14. • A quicker, definite, transparent and flexible application review process • A better ranking system based on customer reviews or other criteria •More opportunities for promotion and app visibility • Better support for developers and end users • Ability to communicate with app users that leave comments and reviews in the stores What Developers/Publishers Want: