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Perfectly Executing The Wrong Plan
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Perfectly Executing The Wrong Plan

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Watch the talk: http://youtu.be/9TJTbRw4ri8 ...

Watch the talk: http://youtu.be/9TJTbRw4ri8

App developers ask themselves excellent questions about their users: Do people need my app? Can people use my app? Why do people sign up and then not use my app? However, app developers answer their excellent questions in invalid and unreliable ways. It is shocking to see how much effort app developers put in writing elegantly structured, refactored code, with good unit test coverage in an agile environment, and yet, their apps fail miserably.

This talk will inspire developers to implement valid and reliable ways to answer their most burning questions. It’ll help them validate or invalidate their assumptions on their own—cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing apps people need, want, and enjoy.

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Perfectly Executing The Wrong Plan Perfectly Executing The Wrong Plan Presentation Transcript

  • Perfectly Executing The Wrong Plan +Tomer Sharon @tsharon
  • Photo
  • Model and a Google Search software engineer:
  • Model and a Google Search
  • Photo by Stephen Dobeck
  • Logo design by Guy Carmeli
  • WILL AND DANA ARE FAILING Photo by Stephen Dobeck
  • Photo credit: Getty Images
  • Photo credit: Getty Images
  • Photo credit: Getty Images
  • Photo credit: Getty Images
  • +Tomer Sharon @tsharon leanresearch.co
  • 6 BIG PROBLEMS Photo credit: Getty Images
  • 1. PROBLEMPhoto
  • Are people interested enough to give us their email address?
  • 2. LEARNED FROM FRIENDS Photo
  • 3. LISTENED TO USERS Models and Google Search software engineers: Angela Chang, Andrei Matei, & Ivo Popov
  • DON’T LISTEN TO USERS Photo credit: Getty Images @tsharon
  • OBSERVE BEHAVIOR Photo credit: Getty Images @tsharon
  • Models and Google Search software engineers: Angela Chang, Andrei Matei, & Ivo Popov
  • BAD AT PREDICTING THE FUTURE Photo credit: Getty Images
  • GIVEN THE OPPORTUNITY TO CHEAT… Photo credit: Getty Images
  • WHAT WE SAY, WHAT WE DO Photo credit: Getty Images
  • “WOULD YOU USE OUR APP?” Models and Google Search software engineers: Angela Chang, Andrei Matei, & Ivo Popov
  • 4. DIDN’T TEST RISKIEST ASSUMPTION Photo credit: Getty Images
  • Smartphone owners are aware of their ineffective note-taking habits. note.io’s riskiest assumption
  • 5. BOB-THE-BUILDER MENTALITY Photo @tsharon
  • 6. PERFECTLY EXECUTE THE WRONG PLAN Photo
  • PROBLEM MARKET PRODUCT Credit: Laura Klein,
  • WHAT ARE THEY DOING WELL? Photo
  • Interviews with 150 app developers (Sharon, 2015 - expected) Who are my customers? Do people need my product? Is the product usable? Is the product better than the competition? Is the product getting better? Do people want the product? 0% 25% 50% 75% 100% 78% 84% 86% 89% 95% 97% Questions app developers ask about users
  • UNDERSTAND PRIORITIES Photo
  • EXECUTING THE RIGHT PLAN Photo by Stephen Dobeck
  • LEAN USER RESEARCH Photo by Stephen Dobeck
  • PROVIDE INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND ABILITIES TO THE RIGHT PEOPLE AT THE RIGHT TIME. Photo credit: Getty Images @tsharon
  • OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images
  • EXPERIENCE SAMPLING Photo credit: Getty Images
  • Photo credit: Getty Images
  • OVER AND OVER Photo credit: Getty Images
  • goo.gl/fw9gD Photo credit: Getty Images
  • A GREAT QUESTION Photo credit: Getty Images
  • NEEDS FEATURES PAINS DELIGHTS Photo credit: Getty Images
  • OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images
  • OBSERVATION Photo credit: Getty Images
  • Photo credit: Getty Images
  • OBSERVING LISTENING NOTICING GATHERING Photo credit: Getty Images @tsharon
  • PAYING ATTENTION Photo credit: Getty Images
  • ROUTINES INTERRUPTIONS ANNOYANCES DELIGHTS TRANSITIONSPhoto credit: Getty Images
  • FEATURES ASSUMPTIONS PROBLEMS WORKFLOWS GOALS Photo credit: Getty Images
  • OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images
  • FAKE DOORS “FAKE IT ‘TILL YOU MAKE IT” Photo credit: Getty Images
  • Photo credit: Getty Images
  • Photo credit: Getty Images
  • OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images
  • PROVIDE INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND ABILITIES TO THE RIGHT PEOPLE AT THE RIGHT TIME. Photo credit: Getty Images @tsharon
  • Explode What helicopters do in movies With permission from truthfacts.com
  • Photo credit: Getty Images
  • +Tomer Sharon @tsharon leanresearch.co ! ! ! ! goo.gl/kvZ4OD Big thanks to Stephen Dobeck, Roman Nurik, Frank Romano, Jac de Haan, Guy Carmeli, Angela Chang, Andrei Matei, & Ivo Popov
  • Photo credit: Getty Images YOU DON’T HAVE TIME TO WORK ON THE WRONG APP
  • Photo credit: Getty Images PERFECTLY EXECUTE THE RIGHT PLAN