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The Concept General • Development concept with intensive work-out sessions and active coaching • Duration 6 weeks for Startup Sauna including remote sessions, 1 day for the local Startup Sauna warmups • Executed with the mix of AVG coaches and local/regional certified coaches • Intense Business Development, not just education Goal • To create a launch-pad for new start-ups aiming for global high-growth • To bring together all parties needed (VC´s, entrepreneurs, scientists and corporations) to produce new ground-breaking innovations Certified Coach Profile • Successful execution of one or more high-growth start-ups • Raised more than 10 M€ of VC funding or executed an 5x -exit8 02.01.08
The Process Dealflow Potential Business Market AccessGeneration Evaluation Launch GROWTH-ORIENTED BUSINESS BUILDER ACTIVATION ANALYSIS DEVELOPMENT ACCESS TTO´s StartUp Sauna The Startup Sauna Startup Sauna ES´s (1 day) Intense Global (6 weeks) (3-6 months)Activation for the Business Potential Growth Preparation Growth execution ecosystem Analysis • Initial funding • 3-6 months• Active Promotion • Executed regionally • Market Entry • Intensive cooperation of Growth (rapid analysis and • Business Model with STVP and other Entrepreneurship development) • Team partners TBD• Events (Aalto ES • Focus on market Transformation • Remote periods (e.g. Fair, Garage 48 potential and access • International in Silicon Valley) with etc.) • Pitching Competition networks intensive market• Promotion and PR • Best teams to The penetration Helsinki
The Value Creation Concept Idea Growth Early Idea Development Commercialization Enablement Growth DEVELOPMENT PROCESS 18-36 months ACTIVATION INNOVATION ENTHUSIASM ACCELERATION INVESTMENT Univer- The local AVG Vigos VC´s sity ES´s Startup Saunas The Startup Sauna (12-24 months) (1 day) (6 weeks)Idea management Business Potential Business building and Growth Preparation Growth execution• Innovation Analysis development • Initial funding • Seed and growth disclosure • “Venture Cups” • 2 annually • Market Entry funding management as regionally (rapid • Customer exposure • Team • Market Access required by the law analysis and • Team Building Transformation • VC business model• Fostering the development) • Business model(s) • International growth business • Focus on market • Cooperation with networks ecosystem potential and FFI (LTO)• New programs for access • Partners (STVP etc) growth • Team analysis and used for entrepreneurship competence gaps international education and market access research
The Startup Sauna Cities and SchedulesFinland The Baltic Rim• Turku 16.3.2011 • St Petersburg 4.4.2011• Oulu 23.3.2011 • Moscow 6.4.2011• Tampere 24.3.2011 • Stockholm 8.4.2011• Helsinki/Espoo 12.4.2011 • Riga 15.4.2011 The Start-Up Sauna Intense 2.5-17.613 02.01.08
Startup Sauna warmup schedule Time Topic Hosted By 10.00 Welcome Ville Simola, AVG 10.15 Introduction to Startup Sauna: What is takes Juha Ruohonen, AVG to build a great start-up 11.00 Networking Break 11.15 First pitches and feedback from coaches Teams and Coaches 12.15 Lunch Break 13.15 One-to-one with the coaches Teams and Coaches 16.00 Final Pitches Teams 17.00 Winners and networking Ville Simola, AVG14 02.01.08
The Startup Sauna Intensive Business Customer Business Expansion Concept Exposure Potential Plan Value Iteration Iteration Iteration Bus Model Demo Day Customer Customer Potential Business Business Feedback Feedback Value Solution Visit Market Business Problem Intro Info Concept Week 1 Week 2-3 Week 4 Week 5-6Definition of the Customer Exposure Business Potential Expansion Plan business concept • Intro to prospects Analysis • Business Concept• Customer problem • Feedback analysis • Market Info Finalization or market challenge • Business concept • Remote Period / • Feedback from the• Solution description iteration business visits market• Value generation • Value proposal • Business concept • Business concept and monetization definition iteration iteration• Business model and • Business • Key Financials and resourcing Potential Analysis funding plan • Demo Day
Working Mode• Intensive• 2-3 sessions per week, occasional week-end• Customer exposure• One-to-one with coaches• Lots of pitching• Team effort• Execution• Demo Day• And lots of fun!
What do the teams get? • Concept Presentation • Executive Summary • Financial Model • New Ideas • New Concepts • New Partners • Team • Network • International • What it takes! • Advise • Insight • Views18 02.01.08
Have Faith! Chutzpah (ISR) SISU (FIN) “Gall, brazen nerve, effrontery, “Special strength and stubborn incredible guts, presumption determination to continue and plus arrogance such as no overcome in the moment of other word or language can do adversity. Its a combination of justice” stamina, courage, and obstinacy held in reserve for hard times.”19 17.3.2011