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Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
Права на интеллектуальную собственность в растущем бизнесе.
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Права на интеллектуальную собственность в растущем бизнесе.

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Презентация на семинаре в Санкт Петербурге . Technopolis Ventures 28 октября 2009

Презентация на семинаре в Санкт Петербурге . Technopolis Ventures 28 октября 2009

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  • 1. TECHNOPOLIS Value added operating Environments and Services Intellectual Property Rights (IPR) in Growth Business TECHNOPOLIS VENTURES Lappeenranta CEO Reko Juntto 28.10.2009 © TECHNOPOLIS VENTURES OY
  • 2. Table of contents • Technopolis • General - Why ? • Innovation protection areas - What ? • Protection methods - How ? – Formal methods – Juridical and contractual methods – Non-formal methods • Summary © TECHNOPOLIS VENTURES OY
  • 3. Technopolis Group • One of Europe's largest chains of business environment services for knowledge intensive business communities • Founded 1982, private Nasdaq OMX listed company • Strong growth and earnings • A unique business concept © TECHNOPOLIS VENTURES OY
  • 4. Unique Business Concept © TECHNOPOLIS VENTURES OY
  • 5. General, Why ? • IP (intellectual property) consist of company’s ability to commercialize its know- how, knowledge and business relationships and networks. • Company objectives, policies, strategy and business plans should include (IP) protection strategy and plans – Capitalization/Value – Competitiviness – Can be seen also as an investment: lower costs than benefits • Maximize the company value in long term and enable success – Often pre-requirement from financiers (DD) • A number of methods, mixture of methods should be used – The choice depends on the business of the nature, scope and the sales of the product and services © TECHNOPOLIS VENTURES OY
  • 6. Protection areas - What ? – not only product/technology • Knowledge capital: – Intangible assets (Intellectual Property, IP) • Intellectual Property Rights (IPR) • Human capital: – Staff “silent” knowledge – E.g. knowledge, skills and experience • Structural capital: – Various internal and external business practices – E.g processes, information systems, distribution channels, intellectual property rights • Relationship capital: – Stakeholder Relations – E.g. customers, partners, employees, suppliers, financiers and shareholders © TECHNOPOLIS VENTURES OY
  • 7. Common means of protection - How ? 1. Formal methods - Copyright (generated automatically) & intellectual property (registration and fees, maintenance) - Based on the Act - The exact definition of what the protected object must be done 2. "Semi-formal“ and contractual methods - Contractual Methods - Formalize and legalize the company's relationships with partners and employees - Freedom of contract can be defined in the framework of "any" - Legal consequences in case of breach of the Agreement - Does not require registrations 3. Non-formal methods of contract - Broad and evolving entity - A flexible way to protect - Do not require registration under the Act - Related in companies often also for other purposes than just protection © TECHNOPOLIS VENTURES OY
  • 8. Formal Methods - Examples • Industrial – Patent – Utility model - Registrated design - Trademar • Copyrights © TECHNOPOLIS VENTURES OY
  • 9. Juridical and Contracts - Examples • Confidentiality Agreements • Non-compete Agreement • Recruitment Ban • Employee Inventions - the transfer of rights agreement • Ownership and License Agreements • Letter of Intent and a preliminary contracts • Sales/Licence agreements • Delivery and (sub) contracts • Service contracts • Research, development and cooperation contracts © TECHNOPOLIS VENTURES OY
  • 10. Non-formal methods - Examples • Standard procedures aiming at: - To prevent the spread of confidential information outside the company - Prevent data loss - Store and share information and expertise within the company - Reducing the risk of piracy, for example, from competitors - Reduce dependence on individual employees - Committing workers - To create time-based competitive advantage - To assist the patenting - To improve business efficiency and innovation creation. © TECHNOPOLIS VENTURES OY
  • 11. Non-formal methods - Examples • Confidentiality • Trade union membership - Key knowledge and protection of confidential - Pharmacists and doctors, trade union information internally and/or externally support for the rights of supervision • Publication • Confidentiality - A new idea or practice, the original inventor of the - Construction of confidential relationships public: to prevent the patenting and loss of • Effective information sharing reputation - Within the company, the dependence on key • Information on restrictions people is decreasing, more innovative - Limiting the attention of persons with access • Customer relationship management number (databases, facilities) - The service situations, different parties will • Engaging staff be forced to share each other with - Economic. incentives, training, and professional. confidential information evolution • A complex product design • Task sharing - Prepare the products extremely complex - Work-related tasks parts divided time-consuming simulation • Reshuffle • Packaged Service Packages - People's role in the recycling of the second and - Enhance business and reduce dependence alternate arrangement on individual employees • Documentation - Ideas and methods of documenting • Fast pace of innovation - New products and services on the market soon • Technical protection - Software products and cryptographic security keys © TECHNOPOLIS VENTURES OY
  • 12. Choosing the right methods Processes, functional Products & Services: structures, information • patenting, utility model, systems: trademarks, registered design • technical protection of • NDA softwares • agreements • NDA • rapid innovating • documentation • technical protection • publicating • productised service packets • complicated product design Personnel External interest groups • Agreements  agreements • NDA  NDA • commitment of personnel  confidentiality • limitations in use of informations  taking care of customer • splitting of work tasks relationships • rotating of work tasks © TECHNOPOLIS VENTURES OY
  • 13. VC’s Investment Criteria for Growth Business Clear business model with high revenue growth opportunities Competitive Sustainable and protected Products competitive advantage IPRs Strong management team International growth potential Clear exit opportunities © TECHNOPOLIS VENTURES OY
  • 14. Summary • Intellectual Property Rights Protection is important to Hitech companies due many reasons – Enables differentiation – Capitalization and licencing – Criteria for funding and financiers (DD) • Used method could be mixture of formal methods, contractual and non-formal – Protection should be defined in Strategy and business plans • Early enough” defined and swiftly implemented once needed – Covering not only technology/products • (IPR) are Valued within the overall context and industry practices © TECHNOPOLIS VENTURES OY
  • 15. Thanks ! More information and Support available TECHNOPOLIS VENTURES LAPPENRANTA Oy CEO Reko Juntto Tel: +358 50 5527433 Mail: reko.juntto@technopolis.fi Address: Laserkatu 6, 53850 LAPPENRANTA, Finland www.technopolisventures.fi © TECHNOPOLIS VENTURES OY

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