Права на интеллектуальную собственность в растущем бизнесе.

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Презентация на семинаре в Санкт Петербурге . Technopolis Ventures 28 октября 2009

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Права на интеллектуальную собственность в растущем бизнесе.

  1. 1. TECHNOPOLIS Value added operating Environments and Services Intellectual Property Rights (IPR) in Growth Business TECHNOPOLIS VENTURES Lappeenranta CEO Reko Juntto 28.10.2009 © TECHNOPOLIS VENTURES OY
  2. 2. Table of contents • Technopolis • General - Why ? • Innovation protection areas - What ? • Protection methods - How ? – Formal methods – Juridical and contractual methods – Non-formal methods • Summary © TECHNOPOLIS VENTURES OY
  3. 3. Technopolis Group • One of Europe's largest chains of business environment services for knowledge intensive business communities • Founded 1982, private Nasdaq OMX listed company • Strong growth and earnings • A unique business concept © TECHNOPOLIS VENTURES OY
  4. 4. Unique Business Concept © TECHNOPOLIS VENTURES OY
  5. 5. General, Why ? • IP (intellectual property) consist of company’s ability to commercialize its know- how, knowledge and business relationships and networks. • Company objectives, policies, strategy and business plans should include (IP) protection strategy and plans – Capitalization/Value – Competitiviness – Can be seen also as an investment: lower costs than benefits • Maximize the company value in long term and enable success – Often pre-requirement from financiers (DD) • A number of methods, mixture of methods should be used – The choice depends on the business of the nature, scope and the sales of the product and services © TECHNOPOLIS VENTURES OY
  6. 6. Protection areas - What ? – not only product/technology • Knowledge capital: – Intangible assets (Intellectual Property, IP) • Intellectual Property Rights (IPR) • Human capital: – Staff “silent” knowledge – E.g. knowledge, skills and experience • Structural capital: – Various internal and external business practices – E.g processes, information systems, distribution channels, intellectual property rights • Relationship capital: – Stakeholder Relations – E.g. customers, partners, employees, suppliers, financiers and shareholders © TECHNOPOLIS VENTURES OY
  7. 7. Common means of protection - How ? 1. Formal methods - Copyright (generated automatically) & intellectual property (registration and fees, maintenance) - Based on the Act - The exact definition of what the protected object must be done 2. "Semi-formal“ and contractual methods - Contractual Methods - Formalize and legalize the company's relationships with partners and employees - Freedom of contract can be defined in the framework of "any" - Legal consequences in case of breach of the Agreement - Does not require registrations 3. Non-formal methods of contract - Broad and evolving entity - A flexible way to protect - Do not require registration under the Act - Related in companies often also for other purposes than just protection © TECHNOPOLIS VENTURES OY
  8. 8. Formal Methods - Examples • Industrial – Patent – Utility model - Registrated design - Trademar • Copyrights © TECHNOPOLIS VENTURES OY
  9. 9. Juridical and Contracts - Examples • Confidentiality Agreements • Non-compete Agreement • Recruitment Ban • Employee Inventions - the transfer of rights agreement • Ownership and License Agreements • Letter of Intent and a preliminary contracts • Sales/Licence agreements • Delivery and (sub) contracts • Service contracts • Research, development and cooperation contracts © TECHNOPOLIS VENTURES OY
  10. 10. Non-formal methods - Examples • Standard procedures aiming at: - To prevent the spread of confidential information outside the company - Prevent data loss - Store and share information and expertise within the company - Reducing the risk of piracy, for example, from competitors - Reduce dependence on individual employees - Committing workers - To create time-based competitive advantage - To assist the patenting - To improve business efficiency and innovation creation. © TECHNOPOLIS VENTURES OY
  11. 11. Non-formal methods - Examples • Confidentiality • Trade union membership - Key knowledge and protection of confidential - Pharmacists and doctors, trade union information internally and/or externally support for the rights of supervision • Publication • Confidentiality - A new idea or practice, the original inventor of the - Construction of confidential relationships public: to prevent the patenting and loss of • Effective information sharing reputation - Within the company, the dependence on key • Information on restrictions people is decreasing, more innovative - Limiting the attention of persons with access • Customer relationship management number (databases, facilities) - The service situations, different parties will • Engaging staff be forced to share each other with - Economic. incentives, training, and professional. confidential information evolution • A complex product design • Task sharing - Prepare the products extremely complex - Work-related tasks parts divided time-consuming simulation • Reshuffle • Packaged Service Packages - People's role in the recycling of the second and - Enhance business and reduce dependence alternate arrangement on individual employees • Documentation - Ideas and methods of documenting • Fast pace of innovation - New products and services on the market soon • Technical protection - Software products and cryptographic security keys © TECHNOPOLIS VENTURES OY
  12. 12. Choosing the right methods Processes, functional Products & Services: structures, information • patenting, utility model, systems: trademarks, registered design • technical protection of • NDA softwares • agreements • NDA • rapid innovating • documentation • technical protection • publicating • productised service packets • complicated product design Personnel External interest groups • Agreements  agreements • NDA  NDA • commitment of personnel  confidentiality • limitations in use of informations  taking care of customer • splitting of work tasks relationships • rotating of work tasks © TECHNOPOLIS VENTURES OY
  13. 13. VC’s Investment Criteria for Growth Business Clear business model with high revenue growth opportunities Competitive Sustainable and protected Products competitive advantage IPRs Strong management team International growth potential Clear exit opportunities © TECHNOPOLIS VENTURES OY
  14. 14. Summary • Intellectual Property Rights Protection is important to Hitech companies due many reasons – Enables differentiation – Capitalization and licencing – Criteria for funding and financiers (DD) • Used method could be mixture of formal methods, contractual and non-formal – Protection should be defined in Strategy and business plans • Early enough” defined and swiftly implemented once needed – Covering not only technology/products • (IPR) are Valued within the overall context and industry practices © TECHNOPOLIS VENTURES OY
  15. 15. Thanks ! More information and Support available TECHNOPOLIS VENTURES LAPPENRANTA Oy CEO Reko Juntto Tel: +358 50 5527433 Mail: reko.juntto@technopolis.fi Address: Laserkatu 6, 53850 LAPPENRANTA, Finland www.technopolisventures.fi © TECHNOPOLIS VENTURES OY

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