17 Strategies to Leverage Your Exhibiting Success (That Work!) Presented by Susan Friedmann, CSP The Tradeshow Coach Sponsored by

Realize the Landscape has Changed 1 Leverage Your Exhibiting Success

The Changed Landscape

Monologue Marketing the Old Way

Marketing the New Way Dialogue

Leverage Your Exhibiting Success Tradeshows perfect forum for dialogues!

Understand the New “Social” Economy 2 Leverage Your Exhibiting Success

Tools The Right Tools

Learn The Tools 3 Leverage Your Exhibiting Success

Twitter Blogs LinkedIn Facebook YouTube Top Social Media Tools

#TSNN @tradeshowcoach 3.5 – 4.5 million users worldwide

Corporations Who Twitter

Corporations Who Twitter #1

Blogs

40 million registered users spanning 170 industries.

Mobile Marketing New kid on the block! Text: TSCOACH at 74700

Understand the Rules of the Game Leverage Your Exhibiting Success 4

Leverage Your Exhibiting Success

Leverage Your Exhibiting Success Chris Brogan

Books Worth Reading

Pinpoint Your Target/Niche Markets 5 Leverage Your Exhibiting Success

Available August 2009

Identify Where Your Customers Go for Information 6 Leverage Your Exhibiting Success

Leverage Your Exhibiting Success Traditional Marketing Still Works! 7

Social Media Not the Holy Grail Leverage Your Exhibiting Success

Know and Understand Your Customer’s World Leverage Your Exhibiting Success 8

Leverage Your Exhibiting Success Know and understand WANTS and NEEDS

Leverage Your Exhibiting Success Marketing & Sales Must Work Together 9

What marketing needs from sales… Information #1 Marketing Focus

What sales needs from marketing… Quality Lead Generation #1 Sales Focus

Lead Generation 50-90% of collateral prepared by Marketing is not used by salespeople in the field American Marketing Association

Get Top Management Support 10 Leverage Your Exhibiting Success

Accountability Leverage Your Exhibiting Success

80% Leads not followed up!

Use Social Media Tools to Outsmart the Competition 11 Leverage Your Exhibiting Success

Marketing dollars spent during slow times are the best investment a company can make. Your marketing dollars work harder in slow times. If your competition is less active, this is a time to steal market share. Just because your customers are not buying at recent levels does not mean they have stopped reading, thinking, or formulating opinions about the companies and brands they buy from. Josh Gordon, Sales Training Expert

Leverage Your Exhibiting Success

Tryvertising

Brand Butlers

Think Long Term 12 Leverage Your Exhibiting Success

Leverage Your Exhibiting Success Plan to invest time and money

Destroy the Myth: Leverage Your Exhibiting Success 13

Be Nimble 14 Leverage Your Exhibiting Success

Human Interaction is Still Human Interaction 15 Leverage Your Exhibiting Success

“ Human interaction is still human interaction, and what it takes to be successful with it has not changed. What has changed are the places where it happens.” Brian Solis

Don’t Do Everything: Practice the “Try Something” Technique 16 Leverage Your Exhibiting Success

Leverage Your Exhibiting Success Chris Brogan

17 Leverage Your Exhibiting Success Re-Think Re-Focus Re-Tool

Wishing you much tradeshow success!

Contact Information [email_address] Twitter: @tradeshowcoach